Google Intros Fast Flip for Reading News Online

Google has announced a new tool that promises the ability to "flip through articles really fast without unnatural delays, just as we can in print." Enter Fast Flips, combining the "best elements of print and online media" while cutting down on the time you spend waiting for media-rich websites to load. That's the word according to Google, at least.

Visiting Fast Flip you'll be faced with streams of news, stacked one above the other. You've got one stream for popular news, one for popular topics, one for source, etc. Clicking the arrow on the side flicks the stream to the next row of articles and you basically keep flipping until you see something you like.

If you're like us, you're going to take one look at Fast Flip and notice one thing almost immediately: where the heck are all the ads? I'm looking at the New York Times and I'm not seeing any ads. How are they going to make money? Well, don't worry. Google partnered with three dozen publishers, including the New York Times, the Atlantic, the Washington Post, Salon, Fast Company, ProPublica and Newsweek. All of these will receive a cut of revenue garnered from contextually relevant ads.

Check out Fast Flip below and let us know what you think!

  • ssalim
    Nice, no ads.
  • works well, seems to me its just cuts of pages linked if you click on them, or web-snippets, i can see me using this if it becomes context and location based..hopefully integrating into google home page
  • thackstonns
    I wish it would flip through the pages of articles instead it just flips through graphical representations of the articles and you have to click on them to follow the link to the full article.
  • virtualban
    Flip through, and open in new tab what needed, and flip between tabs. That's what I've always done, and have liked the versions that displayed only titles, until they began to put misleading titles :P
  • kittle
    interesting idea.
    The need a way to make the images bigger. my eyeballs hurt from trying to read their headline thumbnails
  • It'd be nice to add the google fastflip link to the article:

    Looks great! At least google got things right!
    Give me small to no ads, and fast browsing.
    MS got the whole idea wrong.. Most people don't want popups, banners, malware, images, or flash video's in their search for their favorite website!
  • Andraxxus
    This is really a good thing from Google.
  • onsiteone
    For some reason I still prefer the website layout since it's all text with headlines - i'm able to skim through the news much quicker in that top-down fashion. for me the fastclip thumbnails on the thumbnail page are too small and the page where you flip through each full-size article front page requires more eye movement to locate the headlines as each page is flipped through. ah well. but it's cool. Google is still awesome in my book. ;)
  • Milleman
    Great one! Feels really comfortable to browse pages in a quick pace like that. No daleys or waiting.