Google might have expanded into many markets over the years but the company's core business is still search. The company's successful search engine is its bread and butter. However, it seems that the bread and butter is slipping in the UK. According to Hitwise, Google's UK search market share has dropped below 90 percent for the first time in years.
Experian Hitwise reports that in October, Google accounted for 89.33 percent of all UK internet searches. While this is definitely still the lion's share of the market, its the first time in five years that Google has dropped below 90 percent market share in the UK. The 1.41 percent drop from 90.74 in September meant growth for both Microsoft and Yahoo!, Google's biggest competitors in the search space. Bing's market share increased by 0.72 percent to 4.7 percent of all UK searches. Yahoo! enjoyed 3.33 percent of searches, a 0.50 percent increase over September.
"Clearly, Google still maintains a huge competitive edge over the other search engines in the UK market. There are 18 times more searches conducted on Google Sites than on all the other search engines combined," wrote Experian's James Murray. "However, this is encouraging news for Microsoft as Bing once again starts to gain some momentum and traction in the UK search market."