Over the years, Microsoft has gotten a lot of stick for Internet Explorer. Older versions of the browser have proved inferior to competitors in the web browser space. However, Internet Explorer isn't the same browser it was five years ago and Microsoft is eager to prove that IE can go toe-to-toe with the best of them.
In its latest commercial, the company hits out at those that constantly state, "IE sucks!" online. We're shown one particular guy who projects his dislike for Internet Explorer across several mediums, including reviews, Facebook posts, and Twitter. In the end, he is convinced (by the IE Twitter account, no less!) that Internet Explorer isn't so bad after all.
While Internet Explorer retains a large portion of the worldwide browser market (over 32 percent, according to StatCounter), the browser is slipping. It lost the top spot to Chrome in May of this year and has so far been unable to make up the ground it lost. In the United States, it remains top dog, with 41.44 percent, while Chrome is still a distant second at 23.82 percent. However, it's 41.44 percent in October 2012 is down from 50.66 percent in November last year. Redmond is obviously hoping this ad campaign will help make IE 'cool' again. The company has even registered browseryoulovedtohate.com, which is filled with pro-Internet Explorer 10 reviews, Tweets and links.