"We take a different approach – we work to keep you safe and secure online, to give you control over your data, and to offer you the choice of saving your information on your hard drive, in the cloud, or on both," he said, adding that Microsoft has 'award winning alternatives' to Google's products for those that don't like the changes. "And to help remind people of these alternatives, we’re placing a series of ads in some major newspapers this week," he finished.
According to the Verge, the advertisements will appear in the Wall Street Journal, the New York Times, and USA Today. Shaw posted the advertisement in full on his blog posting, too, and it shows that Microsoft isn't pulling any punches.
"Google is in the process of making some unpopular changes to their most popular products. Those changes, cloaked in language like "transparency," "simplicity" and "consistency," are really about one thing: Making it easier for Google to connect the dots between everything you search, send, say or stream while using one of their services.
But, the way they’re doing it is making it harder for you to maintain control of your personal information. Why are they so interested in doing this that they would risk this kind of backlash? One logical reason: Every data point they collect and connect to you increases how valuable you are to an advertiser."
Microsoft goes on to say that while there is nothing inherently wrong with wanting to improve the quality of an advertising product, that effort needs to be balanced with continuing to meet the needs and interests of users. Businesses that find their own balance will attract users with similar priorities, says Microsoft, but Google's new policies have upset that balance. Redmond then encourages users to try Hotmail, Bing, Office 365, and Internet Explorer if the changes 'rub you the wrong way.' You can check out the full-page ad here.