Microsoft Hiring Up a Storm for Next Generation of Surface

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Jane McEntegart
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Jane McEntegart is a writer, editor, and marketing communications professional with 17 years of experience in the technology industry. She has written about a wide range of technology topics, including smartphones, tablets, and game consoles. Her articles have been published in Tom's Guide, Tom's Hardware, MobileSyrup, and Edge Up.

  • killerclick
    It's just a marketing ploy. They always need quality engineers, but they're emphasizing this so they could project their confidence about Surface. Unless they have like 5 million preorders, there's no way they can go all-out on Surface 2. The corporate culture and associated structures simply wouldn't allow it.
    Reply
  • sp0nger
    I find myself becoming more interested in surface and windows 8 because it would be really sweet to flick documents from my cellphone to my tablet to my desktop
    Reply
  • southernshark
    killerclickIt's just a marketing ploy. They always need quality engineers, but they're emphasizing this so they could project their confidence about Surface. Unless they have like 5 million preorders, there's no way they can go all-out on Surface 2. The corporate culture and associated structures simply wouldn't allow it.

    Microsoft has around 50 billion in the bank. It absolutely can go all out if it feels like it.
    Reply
  • boiler1990
    Good on MSFT. Sounds like they're building up to compete on Apple's product schedule, which is what is necessary to prevent Apple from dominating the whole market.
    Reply
  • It just means that they have completed the current surface tablet and is preparing for the next generation. Every companies will do that. When a car manufacturer rolls out 2013 model, they are actually working on the design of 2016 model. They will not wait for the 5 mil preorders before starting the next project.
    Reply
  • Zetto
    Along with Kinect tech, and with the OS in place to support gesture/keyboard controlled desktops (finally relief for my mouse cramped hand, ha), gesture/touch controlled tablets and touch/voice controlled phones.
    The future looks bright, all from the brilliant teams assembled/assembling there folks. They've been building these teams for years, and now it all comes together :lol:
    Reply
  • CaedenV
    If just one person they hire knows how to make a decent commercial, and the board does not be dumb and shoot it down, then surface stands a good chance at being a winner. It has the hardware, it has the looks, and it has the buzz; All it needs to be is sub $1000 and something to get the word out about it.
    Reply
  • hp79
    Acer CEO poops in the pants again..
    Reply
  • DjEaZy
    ... this logo is a kindergarten drawing of a dick...
    Reply
  • radon_antila
    southernsharkMicrosoft has around 50 billion in the bank. It absolutely can go all out if it feels like it. Agreed. It's worth remembering that in the late 1999's-early 2000's, Microsoft took on a billion-dollar loss just to enter and compete on the console market with the introduction of original XBox. And that was a market they didn't have a significant stake in.

    There are a lot of things you can accuse Microsoft of being, but "not willing to risk its money" is not one of them.
    Reply