Samsung chose to skip Mobile World Congress for its big reveal of 2013 to instead hold its own event in New York City.
The South Korean company will undoubtedly show off the Galaxy S4, the follow up to the extremely successful Galaxy S line that has vaulted Samsung to the top of the Android manufacturers.
Tune in to our Samsung Galaxy S4 live blog that will commence at 7 p.m. EDT / 4 p.m. PDT for live commentary and photos from the event.
Also follow along from the webcast on YouTube.