The Starcraft II launch is nearly upon us and we've preorder our special edition copies along with the rest of you. Most hardcore fans whipped themselves into a permanent frenzy a long time ago but that doesn't mean Blizzard can't help things along with a massive marketing campaign. And when we say massive, we mean massive.
Blizzard has joined up with Korean Air to promote StarCraft II: Wings of Liberty. As a result of the partnership, passengers flying with the airline between July and December may be making their journey in a passenger plane with the dashing Jim Raynor on the side.
According to GameSpy, special films and paint were used to plaster Raynor's image and the Starcraft II logo on the side of a Boeing 747-400 and a Boeing 737-900. In addition, four Korean Air limousine buses will also sport new, StarCraft II designs.
The airline is hoping the campaign will help to market itself to younger people. "eSports is an established part of youth culture all around the world," said Yong-won Suh, executive VP of Korean Air. "We look forward to positioning ourselves as a global airline that appeals to the younger generation by operating airplanes wrapped with StarCraft II images and celebrating the launch of StarCraft II: Wings of Liberty."
