Ubisoft Expects Watch Dogs to Move 6 Million Units

Videogame development budgets have ballooned in the last decade to rival that of blockbuster movies. There were reports floating around the time of BioShock Infinite's release that the game took $100 million to develop and another $100 million to market. With budgets like that, it's no wonder big publishers have high sales expectations for their games. Square Enix, for instance, decided that Tomb Raider's 3.4 million units sold in the first month wasn't enough. These expectations are a bit ludicrous, especially among analyst reports that claim that the market is only big enough for 10-12 multimillion dollar budget AAA games in a year. Obviously, the current number of AAA titles being released dwarfs this figure. 

Yet these discouraging numbers don't have Ubisoft down. The French publisher fully expects Watch Dogs to perform as well as the original Assassin's Creed, which sold 6.2 million copies. "What is true is that three months ago when we announced our results, we were kind of referencing that we, in our plan, we had built up Watch Dogs with expectation slightly below what Assassin's Creed 1 did when it was first released--and it was 6.2 million," stated a Ubisoft director. "So after E3, what we said today was that we do feel that we can expect…slightly above the 6.2 million that Assassin's Creed did."   

Watch Dogs is blitzing plenty of platforms come November 19th, releasing for Xbox 360, PlayStation 3, Wii U, and PC. The Xbox One and PS4 versions will be hitting soon after each next-gen console launches. 

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  • bison88
    If your game is good you shouldn't have to spend tens of millions to market it. Word of mouth is ALWAYS what finds the good games and creates successful titles. The amount of money developers and studios throw at video games and movies is ridiculous. We are now in the age of $50 million dollar game developments and Quarter-BILLION dollar movies every month.

    Companies are basing their entire existence release by release. One failing and its game over. No pun intended.
  • Giovanni-L

    dude, you might not have spent the time required to realize stuff on your own through your own thoughts, but i have. And i have spoken to people both younger and older than me that have the same habit: to think thoroughly about the stuff you heard and saw during the day.

    You'd be amazed and overwhelmed (as i was at first) to know that people around us are incredibly stupid and susceptible to suggestion -advertising, for example.

    You probably never realized, but even you (me, too!) have felt bad for not being alike to the people around us or not behaving alike. That may be burried deeply into your sub-conscious but believe me, it's there.

    Advertisements nowadays are thought and executed in a way that most people (who don't have a very strong will and mindset) will succumb and do as said, somewhat like programming their subconsciousness. BE AWARE. RESIST. YOUR DECISIONS ARE YOURS TO MAKE!
  • none12345
    Whats sad is there are a LOT of games with a low budget say under 5 million that seem like much better games then the $50 million or $100 million games.

    $100 million for marketing....is just nuts. If only they spent that on the game iself, it would likely be much better...