Will They Blend? The Kindle HD, the iPad, and the Nexus 7

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Unlike a teardown, these devices can't be put back together.

 

Will It Blend is probably one of our favorite marketing campaigns of all time. The series sees Blendtec founder Tom Dickson blending all manner of items, from smartphones to Big Macs to golf balls. This time around, Blendtec has done a shoot out of sorts, taking three of the top brand 7-inch tablets available today and pitting them against each other in an expensive experiment.

Which is going to blend better, the iPad mini, the Nexus 7, or the Kindle Fire HD? Check out the video below and take a look.

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28 Comments Comment from the forums
  • soo-nah-mee
    Suddenly craving a margarita.
    Reply
  • takeonme81
    All it needs now is a cherry on top.
    Reply
  • esrever
    What a complete waste of technology.
    Reply
  • eternalkp
    one of the dumbest videos i've ever seen
    Reply
  • As much as I don't like , I think those couple hundred dollars wasted should have gone to something useful, like maybe hurricane aid...
    Reply
  • Max Collodi
    While this may seem pretty dumb and a waste of technology, one should keep in mind this is an ad campaign for Blendtec blenders. It has been extremely successful, increasing their sales by a remarkable 700%.
    Reply
  • southernshark
    Looked kinda yummy.
    Reply
  • groveborn
    I'm impressed by how well the metal and glass was shredded. I've had blenders that can't chop crackers into dust.
    Reply
  • deftonian
    impressive blenders
    Reply
  • Solandri
    The part where he hits each tablet to the corner of the blender to fold it is pretty interesting. It looks like the Nexus 7 is the most resilient of the three, bouncing back to what looks like its original shape twice. The Kindle Fire HD bounces back but remains deformed. The iPad Mini instantly deforms (probably due to being thinner - there is a point where a product can be too thin).
    Reply