Will They Blend? The Kindle HD, the iPad, and the Nexus 7
Unlike a teardown, these devices can't be put back together.
Will It Blend is probably one of our favorite marketing campaigns of all time. The series sees Blendtec founder Tom Dickson blending all manner of items, from smartphones to Big Macs to golf balls. This time around, Blendtec has done a shoot out of sorts, taking three of the top brand 7-inch tablets available today and pitting them against each other in an expensive experiment.
Which is going to blend better, the iPad mini, the Nexus 7, or the Kindle Fire HD? Check out the video below and take a look.
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Jane McEntegart is a writer, editor, and marketing communications professional with 17 years of experience in the technology industry. She has written about a wide range of technology topics, including smartphones, tablets, and game consoles. Her articles have been published in Tom's Guide, Tom's Hardware, MobileSyrup, and Edge Up.
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As much as I don't like , I think those couple hundred dollars wasted should have gone to something useful, like maybe hurricane aid...Reply
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Max Collodi While this may seem pretty dumb and a waste of technology, one should keep in mind this is an ad campaign for Blendtec blenders. It has been extremely successful, increasing their sales by a remarkable 700%.Reply -
groveborn I'm impressed by how well the metal and glass was shredded. I've had blenders that can't chop crackers into dust.Reply -
Solandri The part where he hits each tablet to the corner of the blender to fold it is pretty interesting. It looks like the Nexus 7 is the most resilient of the three, bouncing back to what looks like its original shape twice. The Kindle Fire HD bounces back but remains deformed. The iPad Mini instantly deforms (probably due to being thinner - there is a point where a product can be too thin).Reply