Yahoo! Acquires an Army of 380,000 Writers

Associated Content is a site where users submit original content and depending on how many times their work is viewed, are paid accordingly. Yahoo!'s acquisition of AC gives the search company access to nearly 400,000 freelance writers.

The acquisition, expected to close in this year's third quarter, is supposed to help Yahoo! in its mission to present more original content as well as create more opportunities to sell online advertising and revive its revenue growth. The acquisition is rumored to have cost Yahoo! somewhere in the region of $90 million to just over $100 million.

In August last year, Yahoo! CEO Carol Bartz surprised everyone by declaring Yahoo! was never a search company. Bartz said in an interview with the New York Times that "her fortunes are tied to her pages," and that she was more than happy with the company's 20 percent of the search market. Bartz went on to say the company would be investing more in its pages so it could stop relying on third-party content and instead provide its own original content, something the company already does with sports content.

  • N.Broekhuijsen
    Yahoo! must die... and now they have an army to fight us... great!
  • gayan
    Off topic, but I hope they make a movie about a war between the Yahoos Freelancers and the Apple Fanboys... (maybe we can throw in the Googaloids in their somewhere too)....
  • figgus
    Great, now we will get 380,000 shills trying to write about how google will fail and how Yahoo!!! is so wonderful... And we STILL won't believe the lies.

    Yahoo has been dead for years, a has been company that is no longer relevant in any way.
  • bison88
    Yahoo has 20% of the search market, Bing has 10% and Google has 70%? So why does everyone run around saying Google has 90% then?
  • nforce4max
    Classic..... corporate empire building. Perhaps all we ordinary people need is a little shake up called financial collapse. The giants wouldn't last and will go the way of the dinosaurs.
  • johnnyupgrade
    This actually seems like a smart move by Yahoo, given their current situation.
  • idisarmu
    bison88Yahoo has 20% of the search market, Bing has 10% and Google has 70%? WTF!? So why does everyone run around saying Google has 90% then?
    ...because Yahoo and Bing like to force themselves upon customers. I bet they just count how many people use the toolbars that are installed as bloatware.
  • ptroen
    Yahoo! is kinda like the tabloids. Sensational headlines but very little substance. Maybe this move could help on the journalism.
  • itpro
    What's with all of the Yahoo hate? Yahoo still dwarfs Google in the email market, and has a decent share of the search market. Do any of you really want Google to have a monopoly?

    Besides, it's not Yahoo that is out collecting MAC addresses and SSIDs, monitoring unsecured wireless trafic, and spying on every click you make and character you type.
  • Yahoo e-mail has proved almost 100% reliable in the ten (?) years I've used it.

    They annoy me when they try to do other stuff badly and clutter the home pages with nonsensical non-news and very intrusive Flash ads that slow my system to a crawl.

    They infuriate me because they simply do not respond to complaints.

    But the e-mail service is excellent