EVGA Launches Three GTX 1070 Cards, Reveals A Fourth (Updated: Pricing)

Nvidia’s Pascal architecture was revealed in early May to the delight of gaming and tech enthusiasts around the world. The GTX 1080, the first Pascal GPU, is the new granddaddy of graphics processing, but it commands a significant price that many people simply can’t justify. The 1080’s little brother, the GTX 1070, is likely to be a much more compelling choice for many gamers because it offers as much, or more, graphics performance as a GTX 980 Ti for under $450. 

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Kevin Carbotte is a contributing writer for Tom's Hardware who primarily covers VR and AR hardware. He has been writing for us for more than four years.

  • engineer5261
    Any idea when pricing data will be available?
    Reply
  • fullauto2009
    I think its strange, its been 2 weeks+ and you still cant find a 1080 online. If youre going to launch a product, why isnt it available?
    Reply
  • dstarr3
    Gotta say, still not a fan of the looks of these. I still prefer the look of EVGA's 700 and 900 cards. Maybe it'll grow on me. Maybe they'll be replaced before then. D'know. Just... not really digging it yet.
    Reply
  • kcarbotte
    18100659 said:
    Any idea when pricing data will be available?

    I found the prices after publishing the article.
    The table has been updated.
    Reply
  • gbair
    18100659 said:
    Any idea when pricing data will be available?

    Here's EVGA's line: (Cheapest is $420)
    Reply
  • kcarbotte
    18100676 said:
    I think its strange, its been 2 weeks+ and you still cant find a 1080 online. If youre going to launch a product, why isnt it available?

    That's a symptom of demand. I know two people who have managed to buy 1080's so far. One online and one in-store.
    Everyone wants to get their hands on a 1080 so they have been flying off the shelves (often before they even there)
    Reply
  • TechyInAZ
    18100676 said:
    I think its strange, its been 2 weeks+ and you still cant find a 1080 online. If youre going to launch a product, why isnt it available?

    The problem is they're all going out of stock. It's pretty common when new cards come out. The same is going to happen with the GTX 1070 guaranteed. So sit back and be patient.
    Reply
  • Graf Orlock
    The 1080s have been released they simply sell out in a matter of minutes each time they come in stock, the demand for them is too high they cant make them fast enough
    Reply
  • michaelahess
    This is not true. They make a run they know will sell out to keep demand high. Can't be discounting new cards due to a glut of stock now can we?
    Reply
  • MusenMouse
    Well if there is no competition there really is no rush to saturate the market with a product. AMD chose not to compete in the same price range as Nvidia so both companies are free to control their supply with very little concern for demand.

    Now if AMD Polaris is a slam dunk, then things might become interesting.
    Reply