The new rules prohibit websites and apps from targeting behavioral ads at visitors with ages under 13 without parental consent.
"The Commission takes seriously its mandate to protect children's online privacy in this ever-changing technological landscape," said FTC Chairman Jon Leibowitz. "I am confident that the amendments to the COPPA Rule strike the right balance between protecting innovation that will provide rich and engaging content for children, and ensuring that parents are informed and involved in their children's online activities."
The FTC originally began its review of COPPA, which was passed in 1998, already in 2010. The agency said that the new rules reflect "evolving technology and changes in the way children use and access the Internet" as well as "careful consideration of the entire record of the rulemaking".
Included in the COPPA changes are information that relates to geolocation information, photographs, and videos as well as "reasonable procedures for data retention and deletion".
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Making a useless and impractical Act even more impractical - what a great idea. SOP for government agencies though I guess.Reply
How about just prohibiting websites and apps from targeting behavioral ads at visitors across the board? Since kids will always lie about their age online, how will you be able to tell if the user is 18 or 8 if they use the same computer/phone/ or other device?Reply
I'm pretty sure that the parents that want to be involved in what their child does online already are. The rest ether trust them, don't care, etc.
I know it will take a few days/weeks for Toms to pick this up, but:Reply
Congress just passed the NDAA, and at the last minute, *Stripped out all the provisions to protect the people from the government*
It's on ZeroHedge if you want to read........
The noose gets tighter and tighter.Reply
Love how "protecting children" is the justification for any law imaginable, but usually the most restrictive, otherwise impossible ones.Reply
It wasn't to long ago parents raised their own kids and tought them right and wrong, and were not afriad to say NO.
Don't let your kids go to youtube either! totally block that site as adverts and other adult content that is so not appropriate for young kids to view is always showing up. Even when watching Barbie or Polly cartoons there is this stupid video make up about a zombie all bloodied, not to mention the other content that is not related to children.Reply