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Analyst: People Are Overpaying Apple for 128 GB iPad 4

An analyst has said that consumers are paying considerably more than what it costs Apple for the added 64 GB of memory on 128 GB iPad 4 over the 64 GB model.

The new models are priced at $799 for the 128 GB WiFi only model, while the version with 4G LTE connectivity will cost consumers $929. For both the WiFi only model and the 4G LTE enabled model the added price for doubling the storage capacity is $100 for each step.

Apple is spending around $35.20 more for the additional 64GB of flash memory on the 128 GB model. "Apple's cost per GB in NAND flash is currently around $0.55/GB. Last year it was closer to $0.90/GB," said Andrew Rassweiler of IHS. "So it's clear that pricing has eroded to the point that Apple can afford to offer 2X memory configurations while maintaining the kind of incremental profit margins they were making on the memory upgrades a year ago."

Apple, which has been criticized for its premium prices (Defended using the iPad Mini's price point, which is priced at $329 but costs Apple $188 to build), recently lost its place as the world's most valuable company.

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  • LuckyDucky7
    Consumers are paying considerably more than what it costs Apple for the added 64 GB of memory on 128 GB iPad 4 over the 64 GB model.

    News flash: Apple is Apple.
    Reply
  • friskiest
    Seriously?... Does this even warrant as a news.. after all this time.
    Reply
  • SoiledBottom
    And the sky is blue
    Reply
  • edgewood112358
    I think a more appropriate title would be "Analyst: People are Overpaying Apple"
    Reply
  • bspatial
    C'mon Apple, is that the best price you can offer? It's way too cheap. My bank account is not being challenged enough. LOL!
    Reply
  • beayn
    Hey the people saying this is obvious are probably complaining that iSheep don't know what they're buying and are stupid for getting ripped off... so this article pointing it out is a good thing, not a bad thing.

    Reply
  • mikenygmail
    Apple is overcharging for everything, and iSheep are overpaying.
    If no one paid the high prices, they would be a lot lower.
    Reply
  • southernshark
    its well worth it just for the extra copies of jOBS that it will hold.
    Reply
  • Shin-san
    As much as I avoid buying Apple products, if other people want to spend their money on them, I'm fine with it
    Reply
  • billgatez
    Analyst spouts something that common knowledge. And gets payed to do it.
    Reply