Steve Jobs: It's Time We Design Our Own IPhone And IPod Chips

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The market potential for proprietary mobile processor designs from chip makers like Samsung Electronics and Intel Corp. were dealt a considerable blow earlier this week when Apple chief executive Steve Jobs revealed that his company will start designing its own breed of chips to power the next-generation of Multi-Touch devices that won’t be available to rivals.

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6 Comments Comment from the forums
  • mr roboto
    Ouch. A great idea though if he can pull if off.
    Reply
  • SinisterCanuck
    Of course he can pull it off, he's Super Steve Jobs!
    Reply
  • yeah, if he can. i'm sure big blue will have something to say about it. good luck to him.
    Reply
  • reasonablevoice
    I don't know if they are talking about just designing the chips or also owning the manufacturing plants but either way its not an easy thing to setup in-house. I don't know how much sense this makes for them.
    Reply
  • mr roboto
    No I don't think Apple meant to say they're gonna build their own Fabs. Do like most small chip makers do. Design your own chip and have a company in China build them for you. Stamp and Apple iChip logo on it and wala!
    Reply
  • Luftkopf
    Well a little while ago Apple was out purchasing chip development companies, so they've already got the design capacity.
    Reply