Microsoft and Google are in a "two-horse" race to strike an Internet advertising partnership with Time Warner's America Online unit, sources familiar with the talks said.
Industry experts said AOL is as critical a swing factor on search technology traffic among the three big Internet media companies - Google, Microsoft and Yahoo Inc. - as it once was on online advertising, a category it practically invented in the early 1990s.
Read the complete story here. (Computerworld)
