Motorola Removes Moto X Engraving Due to Quality Concerns

After months of rumors, Motorola finally announces the Moto X earlier this month. One of the niftier aspects of the phone was that customers could customize their purchase via an online studio called Moto Maker. Moto Maker will allow customers to choose the color of their phone as well as other details like the front plate, the back plate, accents, storage, wallpapers. You'll even be able to engrave a message on the back of your phone. At least, that was the plan before Motorola decided to nix that option.


ComputerWorld's JR Raphael writes on Google+ that custom engraving on the Moto X won't be available when the phone launches this coming Friday. Apparently, Motorola wasn't happy with the quality of printing during beta testing. As a result, the company has decided to remove the engraving option for the time being. A spokesperson told Raphael that Motorola hopes to offer engraving soon.

The Moto X uses the "Motorola X8 Mobile Computing System," which consists of a software-optimized Qualcomm Snapdragon S4 Pro dual-core SoC clocked at 1.7 GHz, a natural language processor and a contextual computing processor. This is paired with 2 GB of RAM and a 2200mAh battery promising up to 13 hours talk time and up to 24 hours mixed usage time. The phone also packs a 4.7 inch AMOLED 720p screen, 16 GB (standard) or 32 GB of internal storage, dual-band wireless AC and Bluetooth 4.0 + EDR connectivity, and location services consisting of aGPS (assisted), AGPS (autonomous), sGPS (simultaneous), Standalone GPS, eCompass and GLONASS. Android 4.2.2 "Jelly Bean" is the OS of choice although Google will likely update that to v4.3 very soon.

  • physical
    It is much more likely that they weren't very impressed with the things that people were requesting be engraved on the phones.
  • doitlikePlay
    The title implies that the engraving feature is removed when infact it is simply postponed.
  • BranFlake5
    If the Moto X was sold unlocked for about 250 Dollars, first I'd buy two and then the Moto X would have huge potential maybe even competing with Apple's ipod Touch.
  • Darkk
    I don't think Motorola cares what people put in their engravings. I think the problem is the material used in the backing might be an issue. Meaning it's too soft which causes the engravings to wear out prematurely.
  • digiex
    Nokia had the same business model a decade ago; changeable case until better smartphones overtaken them.