Motorola Removes Moto X Engraving Due to Quality Concerns

After months of rumors, Motorola finally announces the Moto X earlier this month. One of the niftier aspects of the phone was that customers could customize their purchase via an online studio called Moto Maker. Moto Maker will allow customers to choose the color of their phone as well as other details like the front plate, the back plate, accents, storage, wallpapers. You'll even be able to engrave a message on the back of your phone. At least, that was the plan before Motorola decided to nix that option.

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Jane McEntegart
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Jane McEntegart is a writer, editor, and marketing communications professional with 17 years of experience in the technology industry. She has written about a wide range of technology topics, including smartphones, tablets, and game consoles. Her articles have been published in Tom's Guide, Tom's Hardware, MobileSyrup, and Edge Up.

  • physical
    It is much more likely that they weren't very impressed with the things that people were requesting be engraved on the phones.
    Reply
  • doitlikePlay
    The title implies that the engraving feature is removed when infact it is simply postponed.
    Reply
  • BranFlake5
    If the Moto X was sold unlocked for about 250 Dollars, first I'd buy two and then the Moto X would have huge potential maybe even competing with Apple's ipod Touch.
    Reply
  • Darkk
    I don't think Motorola cares what people put in their engravings. I think the problem is the material used in the backing might be an issue. Meaning it's too soft which causes the engravings to wear out prematurely.
    Reply
  • digiex
    Nokia had the same business model a decade ago; changeable case until better smartphones overtaken them.
    Reply