Despite the big flashy booth, Nokia didn't announce a single high-end device today. Instead, the company is focusing on bright, colorful, and budget-friendly. That's not all that surprising in and of itself. What is surprising is that the company's announcements included three Android-based smartphones. This is Nokia's first foray into the world of Android. So how did they do?
We went hands on with the phones at Nokia's booth to see how the company fared when trying to meld Android with the Windows Phone aesthetic and Asha functionality. The Nokia X and X+ are essentially the same device. The latter just has a bump in RAM and storage (Nokia says it's targeting multimedia devices). The Nokia XL is a bigger phone, but the software is the same.
This software is called Nokia X and is based on Android. As we mentioned this morning, users won't have access to the Google Play Store. Instead, they'll have Nokia's own solution as well as third party app stores from carriers or companies that have been ballsy enough to take on Google (like Amazon). The devices borrow from Windows Phone with a tile-like interface that offers quick and easy access to Microsoft services (like Skype) right on the home screen. Borrowing from Nokia's budget line of Asha smartphones, the OS has FastLane to the left of the homescreen that shows your most recently opened applications. This is supposed to save time if you're taking a lot of photos, for example, or texting back and forth with a friend, and neither application is too quick to access on your phone.
Perhaps the most interesting thing we learned while playing with Nokia's new X devices was the company's reasoning for making its own version of Android. Nokia could have easily skinned stock Android with its own UI. Plenty of its competitors do it, and it likely would have been a lot easier. Indeed, the Nokia rep we spoke to said a lot of work went into creating the Nokia X OS because "people don't like stock Android." That's not something we'd necessarily agree with, and it doesn't really explain why the company couldn't just skin a full version of Android. In the end, the thing Nokia's rep talked about most was needing to get Microsoft's services in there. Given Nokia was just recently bought by Microsoft, this was obviously extremely important and one of the main reasons the company decided to go with its own custom version of the Android software stack.
The Nokia rep also said that delivering an OS that would run smoothly on lower end devices was key because when researching what people wanted, the response was apparently Android on an Asha-type phone. Nokia X 1.0 is not slow or sluggish, but in the brief time we played with it, it wasn't blazing fast either. The tile-interface also didn't feel quite as sleek as it does in Windows Phone 8.
One thing is encouraging, though, and that's the fact that Nokia said it made its own version of Android specifically for lower end devices. Does that mean there's still a chance we'll see a full version of Android on high-end Nokia hardware at some point in the future? Let's hope so, because this didn't quite meet our craving for Android on Nokia.
As far as hardware is concerned, the phones feel very much like Lumia devices. Those colorful backs are also removable, so you can change the snap covers depending on your mood. The XL seems like the perfect solution for those who want to jump on the large phone trend without spending big bucks.
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next plan. Advertise it as an Android by using it in the first place but try to popularize ms' own interface. MS is so simple to understand these days.
"Let's hope so, because this didn't quite meet our craving for Android on Nokia."
These aren't Android phones. These phones are the replacement for Asha, and they are based on ASOP because it was cheaper and/or easier than building a featurephone-plus OS from scratch. In basically every way that matters, these are not Android phones. They are Nokia phones.
Hashtag-first-world much? These phones are targeting prices that are 10%-20% that of an iPhone, and the overall value that they provide will be much greater.
Edit: since the edit to my original post has finally shown up, I deleted that content from this post. Seriously, this is just embarrassing.