$699 Ultrabooks to be Available in Starting 2013

We have been hearing about $700 Ultrabooks for quite some time and it appears that PC vendors are now aiming for this price point in a much more determined way. Digitimes quotes supply chain makers in Taiwan claiming that there will be many $699 Ultrabooks available next year.

Not surprisingly, these will be not the kind of systems you are going to brag about. For $700, you can expect "fiberglass-reinforced plastic or metal-plastic hybrid chassis, slim HDDs or HDD/SSD hybrid drives, conventional batteries and non-touch screens," the publication wrote. The purpose of these computers is simply to generate sales volume and help the category get off the ground.

If you want the aluminum unibody or carbon-fiber chassis, SSDs, Li-polymer batteries and Windows 8 touch screens, you will still have to shell out at least $1,000 next year. Research coming out of Taiwan estimates global Ultrabook sales to end up at about 16.7 million units this year, and 31.6 million units in 2013. A recent study published by IHS slashed a previous Ultrabook unit forecast from 22 to just 10.3 million units for this year. IHS forecasts 44 million Ultrabooks to be sold next year.


Contact Us for News Tips, Corrections and Feedback

This thread is closed for comments
    Your comment
  • A Bad Day
    Seems that AMD is losing a publicity battle with their Ultrathin. What little of my friends that know about Ultrabook don't know anything about AMD's counter.
  • joytech22
    I'll certainly be getting one of the touch screen models which won't be anywhere near $700.
    PSST.. Heads up.. we already have $700 models from Acer.
  • There will be plenty of decent ultrabooks for $700 next year. Intel will release Haswell in early Q2 and price of IvyBridge ultrabooks will drop significantly. They won't have the battery life of the Haswell versions, but they will still be significant portables for $700. Like everything, you just have to wait a little longer. By the time Intel comes out with Broadwell, ultrabook will be the standard as there will be so much thermal headrom in those portables that there will be no need for 35W chips anymore.