The company will switch its operating system from Symbian to Android. This may be especially interesting for you if you consider an iPhone as too cheap and generic and you are willing to spend up to $20,000 for a gold-plated, as well as carbon fiber and black sapphire encased smartphone that makes a Blackberry look like the headline product from your local dollar store.
Nokia recently sold Vertu to EQT VI and the new CEO Anssi Vanjoki is not wasting any time to steer the luxury brand into a different direction. Instead of using Windows Phone, which was Nokia's original plan, Vanjoki now prefers Android. This is especially interesting since Vertu once pledged to stick with Symbian to be able to different than other Android smartphones.
Realistically, the operating system has never been an advantage to justify the exorbitant price of Vertu phones. Using Android is simply a necessity now to offer at least the same features as other phone makers, while exotic materials, crystals and diamonds will leave plenty of opportunity to please a crowd who is not content with a sparkling iPhone case.
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Better to spend more on long lasting quality, rather than have to re-buy cheap stuff over and over again.
These things are made out of materials that are better than Gorilla Glass, at least in theory. Someone may just want to buy a phone and not worry about its durability. And since iPhones are not really status symbols, due to their affordability, they might also be perceived as lower quality than one of these.
Watches and shoes are status symbols, not phones. And if some billionaire's wife wants to pay 40k for a shiny phone with a slow processor, mediocre camera, shitty battery life and outdated OS, she is retarded.
If you're so insecure and obsessed that you want to hold gold and jewels in your hand when you're holding a smartphone, at least get a proper smartphone and get a luxury case for it...
- "Em, John... Please be so kind to call the Captain and tell him to ready my yacht, will you?"
- "Yes Sir. Should he prepare the white one or the blue one, sir?"...