Xbox One Most Successful Console Launch in Australia

Microsoft launched the newest generation of its Xbox console last month, and it looks like things are going pretty well down under. IGN cites NPD numbers in reporting that the Australian Xbox One launch is the most successful console debut in Australian history. Microsoft sold a total of 65,917 Xbox One consoles in the first three days of availability, eclipsing the previous record held by the Wii (32,900).

"We attribute a key part of our success to listening to the Australian community," said Jeremy Hinton of Microsoft Australia. "This led to the inclusion of the Bathurst track in Forza Motorsport 5, entering the Xbox One Racing Team as a wildcard in the 2013 Supercheap Auto Bathurst 1000, through to the launch of local entertainment apps Network Ten's TenPLAY, SBS On Demand, Quickflix and local music, TV and movies within our Xbox apps, right through to TV and voice control support from day one."

The Xbox One launched in North America, parts of Europe, Australia and Brazil on November 22 (it will hit Japan and the rest of Europe in 2014). Just three days later, Microsoft announced that it had sold one million consoles in less than 24 hours. 

"We are humbled and grateful for the excitement of Xbox fans around the world," said Yusuf Mehdi, Corporate Vice President of Marketing and Strategy, Xbox, at the time.

The Xbox One features an octo-core x86 processor, 8 GB of RAM, 500 GB of storage and a Blu-ray/DVD drive. It also comes with Microsoft's brand new Kinect 2 sensor as well as a redesigned Xbox controller.

Check out what we thought of the Xbox One in our review here.

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  • deftonian
    65k, that's cute.
    Reply
  • vaughn2k
    I envy you... release on our country (in the Philippines) is yet to be announced... maybe 2014? :(
    Reply
  • Teeroy32
    Well there is only like 25 million of us unlike the US with like 300 million, so percentages its pretty damn good. I will be getting one, probably next year after a year or so when a lot more exclusives come out like Titan Fall and hopefully a new Halo, I'm quite content to play on my PC at the mo.
    Reply
  • monsta
    The PS4 sold out here in a flash, The xboxone is still available, no word on how many PS4 units sold in Australia.
    Reply
  • mortsmi7
    It has an octopus brain. O.o
    Reply
  • descalada
    @ monsta: The PS4 sold out in a flash because they only sent out 20,000 units...

    I'm betting that the Xbox One will outsell PS4 this year in total numbers because they developed a much stronger channel than Sony. They're better able to meet consumer demand, and it will give them another leg up when others see the #'s they're posting compared to Sony. We'll see who wins in the end, but in any case I'm glad there's competition in this market. It makes both offerings better in the long-run.
    Reply
  • Jgriff
    @teroy32 Titan fall isn't a xbox exclusive, it'll be coming to pc also...as well as the majority of their "exclusives" most likely just like last gen. Better off getting a ps4 if you have a gaming rig.
    Reply
  • JD88
    This is pretty rich considering Microsoft still refuses to release US sales figures like Sony has already done for the PS4. One estimate suggests the PS4 is outselling the Xbone by 66% or more.


    http://gamerant.com/ps4-xbox-one-november-sales-pachter-predicts/
    Reply
  • FloKid
    More like a fling than a launch.
    Reply
  • StormOfRazors
    A primary reason Xbox is doing so well here in Aus is that the PS4 is sold out and unavailable until 2014 due to limited supply for our region. Because of this, those wanting to get a next gen haven't got much choice but to wait or get the Xbox, and with Christmas around the corner I'm not surprised.

    Its kind of like winning by default Microsoft, not really an achievement... I will be happy when you announce controller for PC support though...
    Reply