The GeForce RTX 5090 just got an actual discount for Prime Day and is flying off the shelves — $2649 deal still live at B&H

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RTX 5090s usually sell for around $3000, but a PNY card is still available at $2649

A PNY GeForce RTX 5090
(Image credit: PNY)

Update 7/10/2025 1:30 PM ET: The same $2649 deal for PNY's Epic-X ARGB RTX 5090 is available at B&H Photo Video. Check out our article for details.

Following an absolute frenzy on the $2,649 RTX 5090 at Amazon, the hunt for the cheapest RTX 5090 has shifted. Amazon is now sold out, but B&H has the same Epic-X ARGB model for the same $2649.

The cheapest 5090 on Amazon is another PNY Overclocked model with a triple fan, now $2,799, $200 off the list price. Or if you prefer, you can get the ASUS TUF version for $2,759 at Newegg.

The RTX 5090 sits at the top of most gamers' wish lists, and for good reason. This graphics card can chew through almost any gaming workload you can throw at it with high frame rates, even with max settings and ray tracing at 4K. It's unquestionably the best gaming experience available today. You might scoff at the prospect of paying some $2,700ish for a GPU, but the original discount, as mentioned, has now sold out.

B&H has the best discount on an RTX 5090 right now. Other retailers are selling other cards for more, or the discounts come in the form of promotional gift cards you can't redeem against your purchase.

PNY GeForce RTX 5090 Epic-X ARGB Overclocked Triple Fan
Save 12%
PNY GeForce RTX 5090 Epic-X ARGB Overclocked Triple Fan: was $3,000 now $2,649 at BHPhoto

The GeForce RTX 5090 is the king of gaming graphics cards, but prices usually demand a royal treasury to finance the privilege.

This PNY GeForce RTX 5090 still isn't cheap, but B&H's 12% discount is a better offer than most we've seen involving rebates or gift cards from other retailers. $2649 is one of the lowest prices we've seen for this class of card, too.

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PNY's take on the RTX 5090 has everything we'd want to get the most out of this top-of-the-line GPU. A beefy three-slot, three-fan cooler should run cool and quiet even when dissipating the 600W the RTX 5090 demands at peak utilization.

RGB accents around the fans and on the side of the card add a touch of flash, and a full-length metal backplate should provide some structural reinforcement for this absolutely massive package. If you've been waiting for a discount to add an RTX 5090 to your system, this card may be just the ticket.

If you're not sold, there are four RTX 5090 cards at Newegg with the aforementioned promotional discount of a $200 gift card. As noted, these are not discounts, and you can't redeem the card against the GPU. However, if you've got more purchases in mind, say a bigger case or a potent PSU to help power the beast, then it might prove a more efficient way of spending your cash, with the cheapest option bringing your real term spend to $2,699.

We are working hard to find the best computer hardware deals for you this Amazon Prime Day. We cover the hottest deals in real-time at our Best Amazon Prime Day Deals Live page. If you're looking for more savings, check out our Amazon Prime Day deals for a range of products, or dive deeper into our specialized SSD and Storage Deals, Hard Drive Deals, Gaming Monitor Deals, Graphics Card Deals, or CPU Deals pages.

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Jeffrey Kampman
Jeffrey Kampman
Senior Analyst, Graphics

As the Senior Analyst, Graphics at Tom's Hardware, Jeff Kampman covers everything to do with GPUs, gaming performance, and more. From integrated graphics processors to discrete graphics cards to the hyperscale installations powering our AI future, if it's got a GPU in it, Jeff is on it. 

20 Comments Comment from the forums
  • SomeoneElse23
    Does it come with free insurance in case it burns your PC up?
    Reply
  • Amdlova
    Still trying to find where is the "cheap"
    Reply
  • magbarn
    MSRP or BUST
    Reply
  • Maxxrox
    "Manufacturer posts yet another card for 25% over MSRP"

    FTFY.
    Reply
  • turks1966
    I would be more impressed if it was not PNY card, not so sure about buying that brand or how they honor the warranty if I have issues. Since it is PNY it might explain why these cards have such deep discounts, even if it's just for a few days.
    Reply
  • Eximo
    PNY is an old brand, been around since the early 2000s making Nvidia cards. Major supplier of what would have been called reference designs in retail stores. I want to say my Geforce 6600 was a PNY, and I think I had an FX series card from them as well. Might have been Gigabyte though.

    I think more recently it is Foxconn and Flextronics that makes the FE cards, but I think PNY may have done the 10 series. Always been a tough topic to search, always getting references to TSMC when I want assembly information.

    For this generation it looks like PNY and Zotac took it upon themselves to do DisplayPort 2.1b at 80GB/s, the rest stopped short at DP 2.1a.

    But ASUS is the only one that bothered with current sensing on the 12VHPWR connector.
    Reply
  • Bamda
    Unless are you using this card professionally, you are an idiot if you purchased it for gaming.
    Reply
  • SomeoneElse23
    Bamda said:
    Unless are you using this card professionally, you are an idiot if you purchased it for gaming.
    That way you can write off the insurance as a business expense!
    Reply
  • jlake3
    turks1966 said:
    I would be more impressed if it was not PNY card, not so sure about buying that brand or how they honor the warranty if I have issues. Since it is PNY it might explain why these cards have such deep discounts, even if it's just for a few days.
    PNY is the board partner/distributor for the product line formally known as Quadro, is headquartered in New Jersey, and has been making Nvidia GPUs since the AGP era. They might not be the biggest name in the gaming space and typically don't make the most adventerous designs or have the highest factory OCs, but they're not some eBay/Newegg Marketplace mystery brand that's gonna up and vanish when the warranty claims come in.

    I actually had one of their cards during the GTX 700 generation, and had to make a warranty claim on it when part of the power delivery burned up (I may or may not have both been overclocking and running it non-stop in a GPGPU capacity). They didn't ask a whole lot of questions other than the usual date and SN and proof of purchase stuff, and mailed me a new card in full retail packaging pretty quickly. Whether the experience is still like that, I can't say.
    Reply
  • aberkae
    Um microcenter had the PNY flavor for $2374 for the past week with membership discount.
    Reply