The GeForce RTX 5090 just got an actual discount for Prime Day and is flying off the shelves — $2649 deal still live at B&H

Update 7/10/2025 1:30 PM ET: The same $2649 deal for PNY's Epic-X ARGB RTX 5090 is available at B&H Photo Video. Check out our article for details.

Following an absolute frenzy on the $2,649 RTX 5090 at Amazon, the hunt for the cheapest RTX 5090 has shifted. Amazon is now sold out, but B&H has the same Epic-X ARGB model for the same $2649.

The cheapest 5090 on Amazon is another PNY Overclocked model with a triple fan, now $2,799, $200 off the list price. Or if you prefer, you can get the ASUS TUF version for $2,759 at Newegg.

The RTX 5090 sits at the top of most gamers' wish lists, and for good reason. This graphics card can chew through almost any gaming workload you can throw at it with high frame rates, even with max settings and ray tracing at 4K. It's unquestionably the best gaming experience available today. You might scoff at the prospect of paying some $2,700ish for a GPU, but the original discount, as mentioned, has now sold out.

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B&H has the best discount on an RTX 5090 right now. Other retailers are selling other cards for more, or the discounts come in the form of promotional gift cards you can't redeem against your purchase.

PNY GeForce RTX 5090 Epic-X ARGB Overclocked Triple Fan: was $3,000 now $2,649 at BHPhoto

The GeForce RTX 5090 is the king of gaming graphics cards, but prices usually demand a royal treasury to finance the privilege.

This PNY GeForce RTX 5090 still isn't cheap, but B&H's 12% discount is a better offer than most we've seen involving rebates or gift cards from other retailers. $2649 is one of the lowest prices we've seen for this class of card, too.

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PNY's take on the RTX 5090 has everything we'd want to get the most out of this top-of-the-line GPU. A beefy three-slot, three-fan cooler should run cool and quiet even when dissipating the 600W the RTX 5090 demands at peak utilization.

RGB accents around the fans and on the side of the card add a touch of flash, and a full-length metal backplate should provide some structural reinforcement for this absolutely massive package. If you've been waiting for a discount to add an RTX 5090 to your system, this card may be just the ticket.

If you're not sold, there are four RTX 5090 cards at Newegg with the aforementioned promotional discount of a $200 gift card. As noted, these are not discounts, and you can't redeem the card against the GPU. However, if you've got more purchases in mind, say a bigger case or a potent PSU to help power the beast, then it might prove a more efficient way of spending your cash, with the cheapest option bringing your real term spend to $2,699.

We are working hard to find the best computer hardware deals for you this Amazon Prime Day. We cover the hottest deals in real-time at our Best Amazon Prime Day Deals Live page. If you're looking for more savings, check out our Amazon Prime Day deals for a range of products, or dive deeper into our specialized SSD and Storage Deals, Hard Drive Deals, Gaming Monitor Deals, Graphics Card Deals, or CPU Deals pages.