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Gearbox, Sega ''Lied'' With Aliens: CM Promo Media, Demo

By - Source: Destructoid | B 65 comments

The famous E3 2011 walkthrough demo and promotional screens were used to cover up the "lie" that is Aliens: Colonial Marines.

And the Aliens: Colonial Marines drama continues. Many critics are now pointing out that the final product released last week looks nothing like the game that was demonstrated at E3 2011. The demo "wowed" journalists, retailers and gamers alike, and screenshots showcased a game that not only looked action-packed, but visually stunning, making us want more.

But now that critics and disgruntled gamers are looking back, there's questions as to how a game could get progressively worse over time. Theoretically you'd think a developing game would only improve over time. Gameplay would be more refined, AI calculations tightened, visuals sharpened and deepened. The object is to start with nothing and end up with an immersive world that grabs you by the eyeballs and never lets go.

So what happened between now and the awesome walkthrough shown at E3 2011? There's speculation that A:CM was never the game as advertised. It was all a big lie to cover up the mess that would eventually be wrapped up in a box and a huge media bow in 2013. As an example, the entire sequence where the player struggles to survive in a collapsing bridge in space never happens in the campaign. The Alien Queen fighting the Power Loader scene also isn't present.

"Gearbox called it a 'vertical slice' showcasing the gameplay sequences that'd appear throughout the campaign. Only trouble is, none of the gameplay shown ever happens, and we were never told it was just conceptual," said Destructoid. "I played the entire campaign waiting for things shown in the walkthrough and got none of them. The only gameplay retained is one siege room, and even that plays out 95-percent differently."

When comparing screens from the demo to the finished product, the current lack of environment detail, dated lighting effects and linear-to-a-fault gameplay become horribly apparent, the report said. It's noted that like Hollywood movie trailers, screenshots and video gameplay can be doctored to better promote the product: the industry's "white lie" or "bullshots". This is really no different than any other product shot in a magazine or TV ad that dresses up the product to be more than it is.

But the contrast between demo and final product is more than a touch-up. That said, it is possible Gearbox used an entirely different, more advanced engine in the demo and screens that was for some reason scrapped in favor of a weaker game engine.

"Pitchford's act of deception goes beyond being a white lie," Destructoid said. "He earned fan trust and admiration through manipulation. Not only at press events, but also Gearbox's Community Day where the same demo was shown and presented in the same light of being indicative of the final game."

Has A:CM passed into the realm of false advertising? Sure, that golden stream of beer slowly pouring into the glass of ice on TV sure looks tasty -- you may even be inclined to jump in the car and purchase a case (or keg) right then and there. But you know it's all about lighting and photography. The same is true with movie trailers that take bits of scenery and seemingly create a mini-movie. In the end, you get what you see in both cases.

But that doesn't seem to be the case with A:CM. Just based on feedback and media comparisons alone, there's indication that Gearbox and Sega sold gamers a 2013 Porsche Boxster, but slipped a 1953 Reliant Regal into the box instead, knowing full well the product cannot be returned.

"By knowingly deceiving its fans, Gearbox has gone from being a company worth celebrating to a developer that plays dirtier than the big publishers that we so often damn for sleazy marketing campaigns and excessive pre-order programs," Destructoid said.


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Top Comments
  • 30 Hide
    fkr , February 18, 2013 11:18 PM
    fulleWho pours beer into a glass full of ice? You're a weird dude, Kevin.

    don't forget the straw.
  • 28 Hide
    teaser , February 18, 2013 11:16 PM
    Shame on someone for putting ice in their beer...........
  • 28 Hide
    fulle , February 18, 2013 11:13 PM
    Who pours beer into a glass full of ice? You're a weird dude, Kevin.
Other Comments
    Display all 65 comments.
  • 25 Hide
    DroKing , February 18, 2013 11:11 PM
    Shame on you Gearbox ^ _ ^ Im glad I never bought into the hype
  • 28 Hide
    fulle , February 18, 2013 11:13 PM
    Who pours beer into a glass full of ice? You're a weird dude, Kevin.
  • 28 Hide
    teaser , February 18, 2013 11:16 PM
    Shame on someone for putting ice in their beer...........
  • 30 Hide
    fkr , February 18, 2013 11:18 PM
    fulleWho pours beer into a glass full of ice? You're a weird dude, Kevin.

    don't forget the straw.
  • 3 Hide
    teaser , February 18, 2013 11:21 PM
    don't forget the straw............Thats Funny!!!!1
  • 12 Hide
    boogien8 , February 18, 2013 11:30 PM
    Yuk, greedy bastards :( 
  • -8 Hide
    killerclick , February 18, 2013 11:31 PM
    fulleWho pours beer into a glass full of ice? You're a weird dude, Kevin.

    teaserShame on someone for putting ice in their beer...........

    If I had to drink beer, I'd drink it from a glass full of ice, that way there would be less of it and the icy cold would numb my taste buds.

    As for the game, that's why you should never preorder anything.
  • 2 Hide
    mousseng , February 18, 2013 11:33 PM
    I think "glass of ice" was to mean "glass made of ice," not "glass full of ice." Iced beer is just silly. I mean, so is a glass made of ice, but not quite as much as iced beer.

    Could be wrong, though.
  • 12 Hide
    mlopinto2k1 , February 18, 2013 11:40 PM
    Glasses made of ice sounds pretty damn cool to me. No more waste. Makes you drink faster. Slam it before it melts! I think i'm on to something.
  • 11 Hide
    Arls , February 18, 2013 11:41 PM
    I have ice glass molds in my freezer right now, also ice shot glass molds too. I like to drink.

    No glass to empties to return.

    On topic though, has GB or Sega officially made any kind of response?
  • 22 Hide
    AzureFlash , February 18, 2013 11:45 PM
    Fat guy in a blue shirt facepalming should start asking for royalties for each use of his picture...

    I hope he asks for a small fortune, so you finally use something else.
  • 19 Hide
    Devoteicon , February 18, 2013 11:46 PM
    Arls...has GB or Sega officially made any kind of response?

    "Thanks for the monies."
  • 4 Hide
    IndignantSkeptic , February 18, 2013 11:47 PM
    But if the part about being in the collapsing space bridge wasn't in the final game then why was it in the comparison video showing the early demo alongside the final game?
  • 2 Hide
    Arls , February 18, 2013 11:53 PM
  • 11 Hide
    Anonymous , February 18, 2013 11:56 PM
    So glad I didn't pull the trigger on this one, had it marked on my to buy list only to catch the horrible feedback after release. Not even worth a bootleg play.
  • 4 Hide
    Immoral Medic , February 18, 2013 11:57 PM
    and the tiny umbrella.
  • 2 Hide
    gilgamex , February 19, 2013 12:01 AM
    I never even heard of this game until the launch, I don't know why gearbox gets saddled up with such struggling titles nor accepts them
  • 5 Hide
    Duckhunt , February 19, 2013 12:03 AM
    They lied. Its great that the article caught them out. I hope there is more articles to catch out the liers.
  • 3 Hide
    wdmfiber , February 19, 2013 12:09 AM,20525.html

    The above link is from a month ago (Jan.18th). Colonial Marines Goes Gold
    Seems many pre-ordered. Thankfully I had read a trusted review in print(the day before), that was less than steller. But I wish I had been more vocal in my post: don't buy, it's going to suck!!
  • -4 Hide
    MaXimus421 , February 19, 2013 12:11 AM
    So basically what we have here is a shitty game thats shittier than the shitty game that it was originally meant to be.

    Seriously I am kind of astonished this game was so anticipated. The demo was clearly hype. And games/franchises like this will NEVER get the love and care it needs to become all it can be.

    Why do ppl put any faith in gaming devs? The epics are simply too few and far between.

    Fugget abou'd it.
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