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Analyst: Apple to Make HDTVs by 2011

By - Source: Tom's Hardware US | B 38 comments
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Apple television set, anyone?

All the Apple talk lately has centered around either Snow Leopard, iTunes 9 or lest we forget, that not-yet-announced-but-highly-publicized Apple tablet. However, interesting words from senior Piper Jeffray Analyst, Gene Munster have put a new spin on the Apple rumors.

In a memo obtained by CNN, Munster told clients that he thinks Apple will enter the market with a TV that has a DVR and home media functions built in. If Munster's musings are correct then the roadmap for Apple's foray into the television marketplace should go a little something like this:

-The company will release a new Apple TV set-top box within the next few months, with a TV input and DVR built in.

Munster says that with the increasingly popularity of Hulu and Netflix's Watch Instantly, Apple will start exploring a subscription-based offering for TV content available on iTunes.

-The next step would be an iTunes TV Pass within the year. This pass would offer users unlimited access to iTunes TV content for around $30-$40 per month.

-Finally, Munster arrives at an Apple TV set that would have the ability to sync with iPods, iPhones and Macs. With a television set that comes "with software that makes home entertainment simple and solves a pain point for consumers" Apple would, of course, charge a premium price. This is all going to happen in the next two years.

What do you guys think? Munster goes on to point out Apple's five-year $500 million contract with LG for LCD screens and the company's DVR patents, among other things. He also points out that the argument saying that Apple won't enter the TV market because prices have fallen about 70 percent in the last three years is much like the argument that said Apple wouldn't enter the cell phone market because a similar thing had happened to mobile phone prices.

Read the complete story on CNN.

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Top Comments
  • 16 Hide
    url , August 21, 2009 3:43 PM
    The last thing I need is someone controlling what I watch and what it costs me. If Apple follows it's normal business model, the TV would be locked to iTunes and nothing else. Apple thrives on those who can't handle things that are mildly complicated. Sort of a blonds' best friend. I don't buy Apple because I don't like being told I can't do something.
    It is like control freak big brother saying you can't unlock your phone, change your battery, add flash memory to your phone, choose the cell phone service provider you wish, run OSX on a PC, access iTunes with any pmp device you wish, author applications for you phone without their consent and on and on it goes. The worst part is they charge you more for less.
    I suppose they do well because of the overall laziness of modern society. There are a lot of people out there that just can't handle making their own choices or are just too lazy to do so.
    Me, I prefer freedom even if it means things could get a bit complicated and I might have to apply a little effort to get something done.
  • 13 Hide
    rtfm , August 21, 2009 2:41 PM
    Great, I've been looking for a horribly overpriced underspecced T.V to waste hug amounts of money on (not). At least they wont be able to call it iTV as that's a uk TV station.

    On another note, here in the UK, people who want really a DVR usually have a paid T.V service such as Sky all of which come with a free (inclusive) DVR as part of the set top box anyway.
Other Comments
  • 0 Hide
    tayb , August 21, 2009 2:32 PM
    They already make 30" displays but I don't know if they have coaxial, composite, or HDMI inputs. Knowing Apple it is probably a display-port only. Unsurprisingly, the 30" model costs $1,800 + tax which in the non-Apple world of displays would probably get you a nice 52" LCD.
  • Display all 38 comments.
  • 13 Hide
    rtfm , August 21, 2009 2:41 PM
    Great, I've been looking for a horribly overpriced underspecced T.V to waste hug amounts of money on (not). At least they wont be able to call it iTV as that's a uk TV station.

    On another note, here in the UK, people who want really a DVR usually have a paid T.V service such as Sky all of which come with a free (inclusive) DVR as part of the set top box anyway.
  • 1 Hide
    apache_lives , August 21, 2009 3:02 PM
    in love with windows media centre since the 2005 version reguardless of its flaws - sorry apple but microsoft tops the cake with simplicity when i use 4 tv tuners
  • 0 Hide
    yesca_mezcal , August 21, 2009 3:17 PM
    I agree with apache, I prefer to use Windows over apple for media, now these graphic design types will always disagree, but i`m not making video, i`m watching it, so I could care less about this spec or that, give me 1080p and h264 and FLAC and i`m happy.
  • 16 Hide
    url , August 21, 2009 3:43 PM
    The last thing I need is someone controlling what I watch and what it costs me. If Apple follows it's normal business model, the TV would be locked to iTunes and nothing else. Apple thrives on those who can't handle things that are mildly complicated. Sort of a blonds' best friend. I don't buy Apple because I don't like being told I can't do something.
    It is like control freak big brother saying you can't unlock your phone, change your battery, add flash memory to your phone, choose the cell phone service provider you wish, run OSX on a PC, access iTunes with any pmp device you wish, author applications for you phone without their consent and on and on it goes. The worst part is they charge you more for less.
    I suppose they do well because of the overall laziness of modern society. There are a lot of people out there that just can't handle making their own choices or are just too lazy to do so.
    Me, I prefer freedom even if it means things could get a bit complicated and I might have to apply a little effort to get something done.
  • -1 Hide
    dark_lord69 , August 21, 2009 3:43 PM
    LOL
    I'm sure apple TV's will only cost $5,000,000,000 each and that would be the cost for the 42". The bigger ones are a completely different story... basically you need Bill Gates kind of money to buy one.
  • 9 Hide
    insider3 , August 21, 2009 4:03 PM
    Great, I wonder how many people are gonna pay double the price just to see the Apple logo hanging from their wall.
  • 0 Hide
    apache_lives , August 21, 2009 4:12 PM
    so will version 3 of the TV actually do what it was ment to do?
  • -1 Hide
    AMDnoob , August 21, 2009 4:20 PM
    omg, this thing is going to be $4,000+ just for an average mainstream 42" screen and hardware thats bundled in a anodized unibody aluminum case that has a little black apple logo on the bottom. I'm rather happy with our $1200 50" 720p Samsung Plasma.
  • 2 Hide
    frozenlead , August 21, 2009 4:20 PM
    Why must Apple invade every market? Seriously? It'll be like they "reinvented the TV". Because there weren't media streaming services before Apple, nor were there TVs.
  • -1 Hide
    tomzi , August 21, 2009 4:24 PM
    I know LG makes the displays sounds like Job's it down
  • -2 Hide
    tomzi , August 21, 2009 4:26 PM
    yesca_mezcalI agree with apache, I prefer to use Windows over apple for media, now these graphic design types will always disagree, but i`m not making video, i`m watching it, so I could care less about this spec or that, give me 1080p and h264 and FLAC and i`m happy.


    What about Eye TV plug in to Coax then to Mac Via FireWire or USB
  • 0 Hide
    tomzi , August 21, 2009 4:30 PM
    I will buy if I can keep my 50 inch Pioneer Elite plasma
  • 0 Hide
    hillarymakesmecry , August 21, 2009 5:25 PM
    I don't want a $7000 46 inch TV, but thanks anyways Apple.
  • -1 Hide
    kelfen , August 21, 2009 5:33 PM
    considering apples track record... HDTV's would be worst than those overpriced underspec nootbook's.
  • 0 Hide
    viometrix , August 21, 2009 5:49 PM
    the only thing apple is truly good for is taking the same products anyone else could make, and adding a premium price tag and giving us less hardware... i only feel sad for the people dumb enough to buy them.

    welcome to the apple store, where you pay more for less, how far can you bend over so we can see just how much shaft you can take.
  • -3 Hide
    tomzi , August 21, 2009 6:41 PM
    kelfenconsidering apples track record... HDTV's would be worst than those overpriced underspec nootbook's.


    $7000 46 inch TV, what are you thinking? Oh your not thinking TV cost go down 80% in 2 years you think anyone is going price the HDTV at $7000 for a 46 inch?
    Stop the worthless Apple hate
  • 0 Hide
    ssalim , August 21, 2009 7:13 PM
    Apple hate? No, it's the fact. Hey if you want to pay double price just for the brand name and looks, go for it -- it's your money not mine.
  • 1 Hide
    blackened144 , August 21, 2009 7:26 PM
    taybThey already make 30" displays but I don't know if they have coaxial, composite, or HDMI inputs. Knowing Apple it is probably a display-port only. Unsurprisingly, the 30" model costs $1,800 + tax which in the non-Apple world of displays would probably get you a nice 52" LCD.

    What 52" screen can you buy for $1800 that uses a 2560 x 1600 resolution?
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