Sign in with
Sign up | Sign in

MSI Also Integrating Creative Sound Blaster Cinema Audio on Certain Motherboards

By - Source: TechPowerUp | B 20 comments

MSI is integrating Creative's Sound Blaster Cinema audio chip on certain motherboards.

Some of MSI's new motherboards will feature the well known Creative Sound Blaster Cinema audio which consists of a physical chip partnered with a software suite that should significantly enhance the audio quality delivered from on-board audio. 

Some of the features that will be found on the new chip are:

  • SBX Bass: A low frequency enhancer
  • SBX Crystalizer: A software trick to restore quality to low and high frequencies from compressed data
  • SBX Dialog Plus: A voice enhancer for voices in games and films
  • SBX Surround: A software trick to create surround-esque effects through headphones and expands the perceived number of speakers in the room
  • SBX Smart Volume: An automatic volumizer that will protect the listener from sudden sounds and abrupt volume changes.

Speaking on the announcement, Low Long Chye, General Manager of Audio for Creative stated that "we are very excited to provide MSI with the latest in Sound Blaster sound technology on its new gaming motherboards. This is the next step of our great ongoing relationship where MSI introduces new standards of Sound Blaster audio technology designed specifically for motherboard products."

Whilst MSI plans to unveil its range of Sound Blaster equipped motherboards during this year's CeBIT, we've already spotted the chip on MSI's new X79A-GD45 PLUS Motherboard.

Contact Us for News Tips, Corrections and Feedback

Display all 20 comments.
This thread is closed for comments
  • 2 Hide
    blackmagnum , February 28, 2013 7:36 AM
    The fad had passed.
  • 4 Hide
    monkeymonk , February 28, 2013 7:50 AM
  • 0 Hide
    freggo , February 28, 2013 7:56 AM
    'software tricks'... sounds like a cheesy infomercial.
  • 0 Hide
    s3anister , February 28, 2013 8:45 AM
    While I'm not exactly a fan of anything "sound blaster" or "creative"; for a long time I've felt that on-board audio is tends to only be lacking in the software department. Really, all motherboards should have some level of software like this even if they use a normal Realtek 892/898.
  • 1 Hide
    rantoc , February 28, 2013 9:12 AM
    Its an improvement, sure some integrated solutions have good snr ect but they commonly lack in the dynamics of the sound, the sound they produce are grey and lifeless. A dedicated sound-card worth mentioning from for instance creative or asus reproduce the sound with clarity and far better detail provided the listener is using a speaker/headphone than can convey that extra detail.
  • 0 Hide
    photonboy , February 28, 2013 10:41 AM
    Even the latest Realtek audio chip is noticeably poorer quality sound than even an inexpensive sound card. You won't notice with crappy speakers though.

    Most of the features like "Crystalizer" reduce the sound quality not improve it. Turn them off.
  • 2 Hide
    ojas , February 28, 2013 10:59 AM
    A voice enhancer for voices in games and fims

    Not sure what those are, must try them out soon. :p 
  • 0 Hide
    sten_gn , February 28, 2013 12:00 PM
    Last good sound card was SB Live 5.1 ... SB x-fi was working had some futures BUT it lacked of polishing. Under XP problems with front panel connectors and that lack of recognizing of games and normal software ...
  • 2 Hide
    lpedraja2002 , February 28, 2013 12:02 PM
    Still using my original X-Fi Xtreme Music, kind of sad how Creative sort of disappeared from the face of the earth. Whatever happened to EAX? I remember a time when all good PC games supported EAX and it did make a difference in sound. Good times.
  • 1 Hide
    shafe88 , February 28, 2013 12:02 PM
    ojasNot sure what those are, must try them out soon.

    I think they misspelled films as fims.

    Now if they could make an amd based MINI ITX motherboard with sound blaster audio for HTPC.
  • 0 Hide
    Soda-88 , February 28, 2013 12:04 PM
    So, nothing more any motherboard bundled with THX TruStudio Pro can't do? Yawn...
  • 0 Hide
    ioconnor , February 28, 2013 12:11 PM
    Will it work with Linux and BSD?
  • 0 Hide
    shafe88 , February 28, 2013 12:12 PM
    Soda-88So, nothing more any motherboard bundled with THX TruStudio Pro can't do? Yawn...
    Never used THX audio before, but I can tell you, with good speakers I can tell the difference between the onboard realtek and Sound blaster audio when watching movies and gaming.
  • 0 Hide
    spookyman , February 28, 2013 2:33 PM
    I would love to see great Audio intergrated on the Motherboard. Something that has been lacking the past few years.

    Graphics are great but without immersive sound its a mute point.
  • 0 Hide
    spentshells , February 28, 2013 2:36 PM
    software trick lol
  • 0 Hide
    virgult , February 28, 2013 7:18 PM
    Where is 24 bit sampling?
    Where are low-noise ADCs and DACs?
    Interference shielding?
    Nothing, NOTHING is going to sound even remotely passable without at least 96 dB of measured SNR. No matter how many DSPs you throw at the problem.
  • 0 Hide
    johntierney , February 28, 2013 8:15 PM
    Looks like Creative is into Realtek's territory but can it beat the latter's decades of mobo experience? How does it differ from other "software tricks" such as DFX? Creative spent a billion dollars and sold its headquarters to fab a 100-core "stemcell hypercomputer", ended up this: and this: I would rather wait for the real products than to believe in the sales pitch.
  • 0 Hide
    falchard , February 28, 2013 10:33 PM
    Sound Cards have been going out of style, and ASUS pretty much killed sound cards when they bought C-Media.
    I have not considered Sound Blaster relevant since 2000. Wonder if anything has changed?
  • 0 Hide
    mckenziepiping , October 16, 2013 3:19 PM
    So I just got an msi GT70 2OC laptop which came with Sound Blaster Cinema pre-installed. Can somebody tell me why it is that when I'm gaming or listening to surround-sound capable files with a stereo headset, I don't hear surround sound? I thought Sound Blaster Cinema was supposed to supplement the Realtek soundcard in processing the audio so as to produce virtual surround sound that can be heard on a stereo headset?
  • 0 Hide
    mckenziepiping , October 16, 2013 3:19 PM
    Also, what's the difference between Sound Blaster Cinema and THX?