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Nvidia to Rename GeForce Models at CeBIT

By - Source: Tom's Hardware US | B 27 comments

A leaked circular issued by Nvidia says that the company will display the upcoming GeForce GTS 250. It sure looks purdy!

EXPreview threw up a poll yesterday, asking its readers about whether renaming the G92 series is a wise decision or not. But what followed the poll was information based on a leaked circular authored by Santa Clara, California-based Nvidia, claiming that the new GeForce GTS 250 graphics card will be officially announced on the first Tuesday of March during CeBIT 2009 in Hanover, Germany. However, the card isn't exactly new so to speak, and Nvidia's practice in rebranding versions of existing models is nothing new either.

“GeForce GTS 250 carries over the same specs and features of 9800 GTX+, and hence the same GPU, memory, board, PCB, and thermal solution," states Nvidia in the circular. "AIC’s should be confident in purchasing GPU’s, PCB’s, and other materials, since the only change is a new VBIOS to implement the new branding”

Originally released last year on July 11, the 9800 GTX+ featured improvement in processing and frequency over its predecessor, the 55 nm GeForce 9800GTX, and set its sights to compete with AMD/ATI's Radeon HD4850 graphics card. However, holding the circular to its word, the new GTS 250 should be identical to the 9800GTX+ save for an updated BIOS and different packaging. Additionally, the 8800GT will be renamed as well, sporting the new GTS 240 title.

Although renaming the series might indicate the company's focus on the mainstream and entry-level markets during economically hard times, some fear that the name change will only confuse customers.

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  • 5 Hide
    hairycat101 , February 6, 2009 11:53 AM
    So, would this card SLI with the 9800 GTX+ then? Bet not... That way they can sell more re-branded stuff. I like Nvidia, but I really don't appriciate the way they rename old cards instead of making new ones for lower levels.
  • 0 Hide
    tenor77 , February 6, 2009 12:59 PM
    Yeah I don't know what it is, but I always buy ATI/AMD. Well yeah actually I do, I like an underdog and they're always the best bang for the buck.

    CeBiscuit???? That's what comes to mind when I see it anyway
  • 2 Hide
    kansur0 , February 6, 2009 12:59 PM
    It is hard enough keeping track of what cards are faster than others. I read Tom's every day and read every benchmark comparison on new products. If I go down the list and see new names my frame of reference is completely blown. Besides reading will I know what is what?

    The last thing you want to do is make things confusing for the people who are trying to make a price/performance decision. That is exactly what they are doing. Is it enough to push them towards a competitor (ATI?)...probably not. What would be great is an explanation from nVidia as to the logic for the renaming scheme.

    Die shrinks seem to be the new thing for incremental product advancements. Why not just add "40nm" to the products original design name? It makes the product name longer...but clarifies exactly what that product is instantly.
  • -1 Hide
    eklipz330 , February 6, 2009 1:08 PM
    "this just in:

    nVidia's NOT renaming this time..."

    That was from my last post for the gt218... now we scratch it... don;t forget the price increase hairy
  • 1 Hide
    kyeana , February 6, 2009 1:45 PM
    nVidia's naming game begins!

    Game On!
  • 0 Hide
    Fadamor , February 6, 2009 2:11 PM
    Seems like they're trying to bring their older models in-line with the newer numbering scheme:
    GTS 240 was 8800 GT
    GTS 250 was 9800 GTX+
    GTS 260
    GTS 280
    GTS 290
    GTS 295
  • 4 Hide
    jerreece , February 6, 2009 3:00 PM
    nVidia... give me a break already...

    8800GT, 9800GT, GTS 240.... three names for the same stupid video card.

    nVidia needs to get a handle on their marketing department. This rebranding/renaming thing is an absolute joke. Sure it might be easier all around if they are all GTS ### to figure it out, but now you confuse folks who don't know what is what anymore.

    It's okay though. Cause the GTS 250 will be faster than the 9800GTX+, cause it has a spoiler.....
  • 1 Hide
    cl_spdhax1 , February 6, 2009 3:07 PM
    Do it, if it will lower the price of the older ones.
  • 1 Hide
    LATTEH , February 6, 2009 3:25 PM
    well i honestly dont care if they rename a product as long as the prices go down with that product ill be happy with them renaming it! :D 
  • -2 Hide
    captaincharisma , February 6, 2009 3:26 PM
    hehe true but when you go for the underdog most of the time your not getting the top performing cards or chips but just getting a good price. but that only would apply to really anal gamers
  • 1 Hide
    Anonymous , February 6, 2009 3:49 PM
    I have 8800gt which will not SLI with the identical 9800gt and certainly not with the identical GTS240. Nvidia is trying,just by bios changes, to prevent us from using their older cards in SLI. Do not buy motherboards with SLI slots. Do not buy Nvidia video cards. Buy motherboards with crossfire and AMD video cards.
  • -2 Hide
    Anonymous , February 6, 2009 5:01 PM
    I think they have no other choice!
    Who would want to buy their next model GTX10.255? Or was it GTX23.677?

    They had better gone to cardnames like X5 and X3.
    This should give them enough room for improvement later on(hopefully).
    all these numbers really make one go crazy;I mean does the last digit to GTX9800 even have a meaning?
    Are there GTX9801 or 9805 versions out there?
    I don't know but almost would bet not!
    Their naming gets a little too puffed up!

    I think the customer doesn't mind renaming, but then the renaming has to have a benefit!
    In this case, just removing one digit is actually confusing.
    They better had stripped off more then one letter by renaming them,or not rename them at all!
  • 3 Hide
    Humans think , February 6, 2009 6:02 PM
    Totally offtopic:

    They must do sth about the size of the high end cards both nVidia and AMD/ATI. Today I was trying to reorganize my box to add some hard drives, (WD I am not getting Seagate/Maxtor again...) and the behemoth 8800GTS was standing in my way, it eats up a lot of space inside the box. Instead of renaming the cards they should be trying to improve the technology a bit, it is the most big part inside the box and makes moving things around really hard.
  • 4 Hide
    Pei-chen , February 6, 2009 6:40 PM
    Brilliant. I went from 7950GT to 9800GT to GTX 260 but had to step back to 9800GT because my Antec Solo/P150 case won't fit the card. Instead I went 4850 1GB and found the performance lacking in GTA IV and just bought a 4870 1GB from Newegg. I could have bought a GTX 280, which is what I really wanted but the darn thing is as long as GTX 260 and 9800GTX+.

    Nvidia needs to product cards that are shorter than 10". Just read 4870's review and see how many people mentioned that 4870s, at 9.5", barely fit into their case. By continues to make cards at 10.5”, I will continue to buy ATI as I plan to use this case for another 6 years. (Assuming ATX standard is still around)
  • 2 Hide
    bf2gameplaya , February 6, 2009 6:57 PM
    I'm glad I got the G92 ages ago (8800GTS/512M) it is a hell of a card that can chew through anything except high-res Crysis.

    Nvidia must be glad too, since they keep trying to sell it back to me, over and over and over again!
  • 0 Hide
    mapesdhs , February 6, 2009 7:28 PM


    That's why I bought the Gigabyte 8800GT Zalman (512MB), because
    it's a non-standard card size that's a good deal shorter than a
    normal 8800GT, made it much easier to fit into a case that had
    five 146GB 15K U320 disks. The custom Zalman cooler meant it oc'd
    very well too, from 700/1715/920 to 790/1790/980.

    But yes, the NVIDIA naming scheme is nuts. As an earlier poster
    said, three different names for what is more or less the same

    It's worth having a look at toms' heirarchy summary chart; the
    unbelievable plethora of different product names really does
    beggar belief. Makes me wonder if one day soon they'll run out
    of names, or just start using really OTT names because there's
    no other choice... 8\


  • -1 Hide
    avatar_raq , February 6, 2009 9:34 PM
    Oh..All I need to do is replacing the bios of my 8800 GT with that of GTS 240 to have a new card!..Stupid.
  • 0 Hide
    ravenware , February 6, 2009 10:22 PM
    I read this was on yesterday. ATI is going to rename their HD 3xxx series cards to HD 4xxx too.

  • 0 Hide
    avatar_raq , February 6, 2009 10:28 PM
    So both ATI and nVIDIA are supid. Intel, come on, when will you release your GPUs?
  • 3 Hide
    apache_lives , February 6, 2009 10:41 PM
    Im going to upgrade my old 8800GT and go for a shiny new GTS240!
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