So, would this card SLI with the 9800 GTX+ then? Bet not... That way they can sell more re-branded stuff. I like Nvidia, but I really don't appriciate the way they rename old cards instead of making new ones for lower levels.

Yeah I don't know what it is, but I always buy ATI/AMD. Well yeah actually I do, I like an underdog and they're always the best bang for the buck.

CeBiscuit???? That's what comes to mind when I see it anyway

It is hard enough keeping track of what cards are faster than others. I read Tom's every day and read every benchmark comparison on new products. If I go down the list and see new names my frame of reference is completely blown. Besides reading this...how will I know what is what?

The last thing you want to do is make things confusing for the people who are trying to make a price/performance decision. That is exactly what they are doing. Is it enough to push them towards a competitor (ATI?)...probably not. What would be great is an explanation from nVidia as to the logic for the renaming scheme.

Die shrinks seem to be the new thing for incremental product advancements. Why not just add "40nm" to the products original design name? It makes the product name longer...but clarifies exactly what that product is instantly.

"this just in:

nVidia's NOT renaming this time..."

That was from my last post for the gt218... now we scratch it... don;t forget the price increase hairy

nVidia's naming game begins!


Game On!

Seems like they're trying to bring their older models in-line with the newer numbering scheme:
GTS 240 was 8800 GT
GTS 250 was 9800 GTX+
GTS 260
GTS 280
GTS 290
GTS 295

nVidia... give me a break already...

8800GT, 9800GT, GTS 240.... three names for the same stupid video card.

nVidia needs to get a handle on their marketing department. This rebranding/renaming thing is an absolute joke. Sure it might be easier all around if they are all GTS ### to figure it out, but now you confuse folks who don't know what is what anymore.

It's okay though. Cause the GTS 250 will be faster than the 9800GTX+, cause it has a spoiler.....

Do it, if it will lower the price of the older ones.

well i honestly dont care if they rename a product as long as the prices go down with that product ill be happy with them renaming it!

hehe true but when you go for the underdog most of the time your not getting the top performing cards or chips but just getting a good price. but that only would apply to really anal gamers

I have 8800gt which will not SLI with the identical 9800gt and certainly not with the identical GTS240. Nvidia is trying,just by bios changes, to prevent us from using their older cards in SLI. Do not buy motherboards with SLI slots. Do not buy Nvidia video cards. Buy motherboards with crossfire and AMD video cards.

I think they have no other choice!
Who would want to buy their next model GTX10.255? Or was it GTX23.677?

They had better gone to cardnames like X5 and X3.
This should give them enough room for improvement later on(hopefully).
all these numbers really make one go crazy;I mean does the last digit to GTX9800 even have a meaning?
Are there GTX9801 or 9805 versions out there?
I don't know but almost would bet not!
Their naming gets a little too puffed up!

I think the customer doesn't mind renaming, but then the renaming has to have a benefit!
In this case, just removing one digit is actually confusing.
They better had stripped off more then one letter by renaming them,or not rename them at all!

Totally offtopic:

They must do sth about the size of the high end cards both nVidia and AMD/ATI. Today I was trying to reorganize my box to add some hard drives, (WD I am not getting Seagate/Maxtor again...) and the behemoth 8800GTS was standing in my way, it eats up a lot of space inside the box. Instead of renaming the cards they should be trying to improve the technology a bit, it is the most big part inside the box and makes moving things around really hard.

Brilliant. I went from 7950GT to 9800GT to GTX 260 but had to step back to 9800GT because my Antec Solo/P150 case won't fit the card. Instead I went 4850 1GB and found the performance lacking in GTA IV and just bought a 4870 1GB from Newegg. I could have bought a GTX 280, which is what I really wanted but the darn thing is as long as GTX 260 and 9800GTX+.

Nvidia needs to product cards that are shorter than 10". Just read 4870's review and see how many people mentioned that 4870s, at 9.5", barely fit into their case. By continues to make cards at 10.5”, I will continue to buy ATI as I plan to use this case for another 6 years. (Assuming ATX standard is still around)

I'm glad I got the G92 ages ago (8800GTS/512M) it is a hell of a card that can chew through anything except high-res Crysis.

Nvidia must be glad too, since they keep trying to sell it back to me, over and over and over again!

Pei-chen,

That's why I bought the Gigabyte 8800GT Zalman (512MB), because
it's a non-standard card size that's a good deal shorter than a
normal 8800GT, made it much easier to fit into a case that had
five 146GB 15K U320 disks. The custom Zalman cooler meant it oc'd
very well too, from 700/1715/920 to 790/1790/980.

But yes, the NVIDIA naming scheme is nuts. As an earlier poster
said, three different names for what is more or less the same
card.

It's worth having a look at toms' heirarchy summary chart; the
unbelievable plethora of different product names really does
beggar belief. Makes me wonder if one day soon they'll run out
of names, or just start using really OTT names because there's
no other choice... 8\

Ian.

Oh..All I need to do is replacing the bios of my 8800 GT with that of GTS 240 to have a new card!..Stupid.

I read this was on firingsquad.com yesterday. ATI is going to rename their HD 3xxx series cards to HD 4xxx too.

So both ATI and nVIDIA are supid. Intel, come on, when will you release your GPUs?

Im going to upgrade my old 8800GT and go for a shiny new GTS240!

i hoenstly miussed the olkd days where they didnt fluf thier own egos with extra digits , why ws it so mind boggling to jsut name the card it's anem nad the gen number , why wasnt GF 4 jsut GF 4 , why wasnt gf FD 5xxx just GF 5 , why wasnt gf fx 6xxx jsut gf 6 , and so on and so on i mean seriously what woudl have been wrong with just gf 8 gf 9 and gf 10 ?????? i think the point is to confuse consumers , so they can reap more money when a total noob buys a gf 8600 instead of the 9600 they would have been happier with.

or even better ..sicne teh gf 10 is so dang far remvoed fromteh original GF why not finnally reanme the next chip and start witha clean name slate ????

Someone tell them to start over with "#1" and count upwards. How hard is it to just number the cards?

Here is why NVidia is renaming their cards:

http://www.tomshardware.com/news/n [...] ,6953.html

Confusing sells old parts. They have a large stock of 8800/9800/and 260GTX parts. They didn't see ATI coming out of the woodwork with the merger and all the CPU troubles AMD has. They mass produced a huge number of GPUs in advance and now they want to get rid of them without a loss any way they can. This should be a sign to stockholders that NVidia is money strapped right now.

I should add too that by giving them a HIGHER number than the new 40nm parts, these re-branded cards appear to be "better" because they tout a higher number. NV does this to sell their more expensive parts ASAP while they still have value. The 40nm parts cost less to produce, run cooler, and can sell cheaper but still turn a profit. They want to be able to lower their 40nm parts against anything AMD brings to the table, but any current stock would end up being sold for pennies on the dollar at a LOSS. Not only that but they'd be tougher to get rid of. I expect that NVidia will CONTINUE to use these DECEPTIVE MARKETING PRACTICES. Shame NV. Shame.

http://vr-zone.com/articles/nvidia [...] l?doc=6542

Looks like there chipsets are being renamed too, good one nvidia.

780a = 980a

What's so annoying is the way each product and subproduct results
in such enormous overlap between one generation of card and the
next, eg. a top-end GF7 (not the best) will be faster than a low-
end GF8 (not the worst). Combined with pricing that rarely makes
any sense, it makes comparing cards, and especially comparing
upgrade options all the more difficult. The only way around this
is to wait until enough time has passed such that an upgrade is
guaranteed to give a major speed increase, eg. in my case moving
from an X1950Pro to an 8800GT.

Ian.