Sony is being coy.
Yesterday's PS4 event was long, and with good reason. The company talked at great length about its new console, the features it would have, and the titles that would be launching with it. We even got a glimpse of the new DualShock 4 controller. What we didn't see was the PS4 itself, which is kind of weird for a console launch. In fact, for all the hype, we can't be the only ones a little bit disappointed that Sony was happy to talk specs but wouldn't show off the actual hardware.
Sony has since offered an explanation of the curious case of the invisible PS4. It's not because they haven't finalized the design, nor is it a case of the console not being finished. Instead, Sony was holding a little something back for later. Speaking to Kotaku, Shuhei Yoshida, president of Sony's Worldwide Studios, is quoted as saying the company didn't want to give everything away right off the bat.
"[...] When we planned for this event, obviously we discussed what we should show and talk about," he said. "As far as the DualShock 4 is concerned we wanted to do the live demo. And we were like, yeah, we have to show the controller, because it's awkward not to show the controller when someone is doing a demo. And also the feature that the DualShock 4 has, the share button, is a very key idea behind the design of the PS4..." Yoshida continued, adding, "We really wanted to explain what we've done with the DualShock 4."
However, the company didn't feel the same way about showing off the PS4. Speaking about the console, Yoshida said, "[...] We have to keep something new for later. Otherwise you'd get bored."
Considering that statement, we reckon we might see a big unveil of the PS4 console at E3, which is when Microsoft is rumored to be showing off the Xbox 720. Time will tell.