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Sony Explains Why We Didn't See the PS4 Itself Last Night

By - Source: Kotaku | B 35 comments

Sony is being coy.

Yesterday's PS4 event was long, and with good reason. The company talked at great length about its new console, the features it would have, and the titles that would be launching with it. We even got a glimpse of the new DualShock 4 controller. What we didn't see was the PS4 itself, which is kind of weird for a console launch. In fact, for all the hype, we can't be the only ones a little bit disappointed that Sony was happy to talk specs but wouldn't show off the actual hardware.

 

Sony has since offered an explanation of the curious case of the invisible PS4. It's not because they haven't finalized the design, nor is it a case of the console not being finished. Instead, Sony was holding a little something back for later. Speaking to Kotaku, Shuhei Yoshida, president of Sony's Worldwide Studios, is quoted as saying the company didn't want to give everything away right off the bat.

"[...] When we planned for this event, obviously we discussed what we should show and talk about," he said. "As far as the DualShock 4 is concerned we wanted to do the live demo. And we were like, yeah, we have to show the controller, because it's awkward not to show the controller when someone is doing a demo. And also the feature that the DualShock 4 has, the share button, is a very key idea behind the design of the PS4..." Yoshida continued, adding, "We really wanted to explain what we've done with the DualShock 4."

However, the company didn't feel the same way about showing off the PS4. Speaking about the console, Yoshida said, "[...] We have to keep something new for later. Otherwise you'd get bored."

Considering that statement, we reckon we might see a big unveil of the PS4 console at E3, which is when Microsoft is rumored to be showing off the Xbox 720. Time will tell.

Check out the hardware of the PS4 here.

Read more about the games shown off here.

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Top Comments
  • 23 Hide
    leon2006 , February 21, 2013 6:14 PM
    AMD better be on time with the APU for this machine.
  • 17 Hide
    fulle , February 21, 2013 6:52 PM
    When I saw the Blizzard logo, I was immediately annoyed. And WOW did Blizzard do a terrible presentation, that did NOTHING to help hype the PS4.

    Here's what I learned about Diablo 3 for consoles last night:

    1. It's multiplatform, and is confirmed for PS3, and PS4. Wording was given to strongly suggest that it would release on Microsoft's systems as well.

    2. The PS3 version looks really great they say. No advantages of the PS4 system were given. Nothing about extra features, or better graphics, or anything else. We got "The PS3 version looks great". Thanks Blizz.

    3. Graphics have been re-done vs the PC version, so characters are 3D models, not paper dolls, direct control of character, and dodge was added.

    4. Blizzard's "lifeblood is consoles" now, apparently.


    Hey Blizzard! Hey, yeah you! Your presentation was BORING for console gamers. You didn't show any cool gameplay or give any details they'll be excited about! You failed there. You didn't show off ANYTHING that promotes the PS4 at a PS4 launch event, which is just really really insulting to Sony! And guess what? You also managed to alienate your PC gamer fans, you are the actual lifeblood of your business.

    Could Blizzard have done a worse job?
  • 13 Hide
    noblerabbit , February 21, 2013 5:57 PM
    we didn't see the main attraction, the PS4, but we had to see Diablo 3. again. Shame on you Sony, for not having Kazunori Yamauchi showcase next gen discussion about his upcoming GT6 game that has such a loyal following of dedicated fans with money to throw at their GT games, but, we had to see Diablo 3. again.

Other Comments
  • 13 Hide
    noblerabbit , February 21, 2013 5:57 PM
    we didn't see the main attraction, the PS4, but we had to see Diablo 3. again. Shame on you Sony, for not having Kazunori Yamauchi showcase next gen discussion about his upcoming GT6 game that has such a loyal following of dedicated fans with money to throw at their GT games, but, we had to see Diablo 3. again.

  • 23 Hide
    leon2006 , February 21, 2013 6:14 PM
    AMD better be on time with the APU for this machine.
  • 4 Hide
    DRosencraft , February 21, 2013 6:35 PM
    Makes sense from a PR standpoint - there will always be rumors about surprise games and the like, but rumors about the design of the actual console are liable to keep more interest. The danger Sony always faced with doing the roll-out this early has been that the console would start to seem stale and unexciting by the time it actually hits retail. Not sure if keeping back the box everything is wrapped in will fix that problem entirely, but it's something I guess.
  • 11 Hide
    jn77 , February 21, 2013 6:39 PM
    No, Sony did showcase the PS4 last night, it was invisible because they are using that light bending material the military uses to make things invisible..... you can even make shirts out of.... see right through you.
  • 17 Hide
    fulle , February 21, 2013 6:52 PM
    When I saw the Blizzard logo, I was immediately annoyed. And WOW did Blizzard do a terrible presentation, that did NOTHING to help hype the PS4.

    Here's what I learned about Diablo 3 for consoles last night:

    1. It's multiplatform, and is confirmed for PS3, and PS4. Wording was given to strongly suggest that it would release on Microsoft's systems as well.

    2. The PS3 version looks really great they say. No advantages of the PS4 system were given. Nothing about extra features, or better graphics, or anything else. We got "The PS3 version looks great". Thanks Blizz.

    3. Graphics have been re-done vs the PC version, so characters are 3D models, not paper dolls, direct control of character, and dodge was added.

    4. Blizzard's "lifeblood is consoles" now, apparently.


    Hey Blizzard! Hey, yeah you! Your presentation was BORING for console gamers. You didn't show any cool gameplay or give any details they'll be excited about! You failed there. You didn't show off ANYTHING that promotes the PS4 at a PS4 launch event, which is just really really insulting to Sony! And guess what? You also managed to alienate your PC gamer fans, you are the actual lifeblood of your business.

    Could Blizzard have done a worse job?
  • 0 Hide
    robochump , February 21, 2013 7:18 PM
    Curious that PS4 patent design is not shown like other similar articles regarding pre-released devices and/or hardware? Is Japan more closed with its patents than US?
  • 2 Hide
    Anonymous , February 21, 2013 7:30 PM
    Attention console gamers: Be very careful hitching your wagon to Blizzard's star.

    Less than a year ago Blizzard dropped one of the biggest disappointment-bombs in gaming history, and most certainly the biggest in PC gaming history: Diablo 3.

    I don't see how a console port will change the fact that this is a mediocre game, nor change that the Blizzard we know from back in the day is long gone, replaced by a team that has rights to their IP but is clearly Not Blizzard.

    And yes, PC gaming has been the lifeblood of Blizzards business, and by even suggesting otherwise they are exposing themselves once again as totally delusional.
  • 7 Hide
    redeemer , February 21, 2013 7:36 PM
    Lol AMD haters Sony and Microsoft made the decision to use AMD because it the best choice. Nvidia and Intel sucks for these kinds of applications so stop being butthurt!
  • 2 Hide
    bustapr , February 21, 2013 8:42 PM
    noblerabbitwe didn't see the main attraction, the PS4, but we had to see Diablo 3. again. Shame on you Sony, for not having Kazunori Yamauchi showcase next gen discussion about his upcoming GT6 game that has such a loyal following of dedicated fans with money to throw at their GT games, but, we had to see Diablo 3. again.

    I imagine that "Driveclub" game is like a replacement for the GT series. Its basically the same thing made by another dev. I didnt quite understand their concept of the game though, what I could make out of it was "Racing wth guilds" sort of thing. I hope Sony gets to making a new GT though.
  • -5 Hide
    Anonymous , February 21, 2013 9:07 PM
    This has nothing to do with Hype! There has to be something fundamental with the design of the PS4 that hasn't been worked out yet. That's the only reason I can think of. I have NEVER seen a new product presentation where they didn't have a demo unit to show everyone.

    Did Steve Jobs ever present a new product without actually showing it to the audience? No! I can't believe Sony has the arrogance to think they can!
  • 1 Hide
    dimar , February 21, 2013 9:09 PM
    Sony better let us assign keyboard control functions in games, like how we can do with PC games. This, and previous generation game compatibility will let me decide to get PS4, or give up on console gaming completely!
  • 4 Hide
    Jprobes , February 21, 2013 9:20 PM
    jzakThis has nothing to do with Hype! There has to be something fundamental with the design of the PS4 that hasn't been worked out yet. That's the only reason I can think of. I have NEVER seen a new product presentation where they didn't have a demo unit to show everyone. Did Steve Jobs ever present a new product without actually showing it to the audience? No! I can't believe Sony has the arrogance to think they can!


    That is because most people who purchase Apple products are more concerned with how it looks rather then the hardware it contains.

    Would it make any real difference to you if Sony was to have a black box with a PS4 logo slapped on it?

    They debuted the controller, which is where the main functionality of the system is harnessed, the device casing itself is moot when it comes to the hardware inside.
  • 4 Hide
    Anonymous , February 21, 2013 9:22 PM
    "[...] We have to keep something new for later. Otherwise you'd get bored."

    So instead for 3 hours last night, waiting to see the actual PS4 we were bored instead...
  • 1 Hide
    bustapr , February 21, 2013 9:59 PM
    soldier2013"[...] We have to keep something new for later. Otherwise you'd get bored." So instead for 3 hours last night, waiting to see the actual PS4 we were bored instead...

    lol, I sat through the entire stream waiting to see the actual box. but I do understand why they didnt show the console itself. they did a good job in setting up the hype for E3. and I have no doubt there will be some more exclusives announced that day. I personally dont care a wole lot about how the box looks though. hopefully in the E3, along with the box, they announce mod support, which would be great with the x86 support.
  • -4 Hide
    f-14 , February 21, 2013 11:02 PM
    because it's awkward not to show the controller when someone is doing a demo.

    you know what's awkward to not have a platform on display when launching it.

    the D3 demo..... i have nothing but anger. the rage of hate for bobby kotick/activision is so powerful right now it carrys over to every one at blizzard for going along with this.

    i knew right away from the dumbing down of everything to do with the diablo franchise in D3 was the kiss of death for this game. seeing it play on a PS4.

    i will NEVER buy anything made by any of the parties involved!

    as far as i am concerned 'booby' KOtiCK, crapdivision, and snowblind are now on the same level as Al-queda!
  • 0 Hide
    lpedraja2002 , February 22, 2013 12:04 AM
    f-14the D3 demo..... i have nothing but anger. the rage of hate for bobby kotick/activision is so powerful right now it carrys over to every one at blizzard for going along with this.i knew right away from the dumbing down of everything to do with the diablo franchise in D3 was the kiss of death for this game. seeing it play on a PS4. i will NEVER buy anything made by any of the parties involved! as far as i am concerned 'booby' KOtiCK, crapdivision, and snowblind are now on the same level as Al-queda!



    Oh please, grow up. These companies are here to make money not suck your penis and tell you they love you. Diablo 3 on PC was a clear indication of where Blizzard is heading, they already made a lot of people angry with their decisions. They still have good games, only times will tell if they will get greedier and worse. They don't need to keep their products PC exclusive to be good and they aren't betraying anyone by bringing Diablo 3 tor console ffs! Still, I can imagine Diablo 3 being good on a console. If you ever played Baldur's Gate: Dark Alliance for the PS2 then you'll know how good dungeon crawler games can be with a controller.
  • 3 Hide
    A Bad Day , February 22, 2013 12:26 AM
    noblerabbit-Anti-AMD fanboy-


    Sony isn't using the Bulldozer chips. They're using a custom APU, whose standard version hasn't hit the OEM market yet.
  • 0 Hide
    drinkingcola86 , February 22, 2013 12:33 AM
    Email from AMD about the PS4.

    AMD announces major design win with Sony PS4™

    Hello #####,

    AMD is excited about the upcoming launch of the Sony PlayStation®4 (PS4™) game console, powered by a semi-custom designed AMD accelerated processing unit (APU). The PS4 is the first announced design win based on semi-custom AMD APUs, and demonstrates AMD's commitment to taking AMD technology into adjacent high growth markets.

    What exactly is a semi-custom APU? Visit our blog to get the full story.

    Linked information

    AMD and The Sony PS4. Allow Me To Elaborate.
    February 21, 2013 by John Taylor


    Yesterday, Sony gave a sneak-peek at its next-generation PlayStation®4 (PS4™) game console coming later this year and, here at AMD, we couldn’t be more excited. Bringing a supercharged PC architecture that combines next-gen hardware, software, and the fastest game network in the world. Oh, and this is all powered by a semi-custom designed AMD accelerated processing unit (APU) jointly developed in coordination with Sony!

    In fact, the PS4 is the first announced design win based on semi-custom AMD APUs. This further demonstrates our commitment to take AMD technology into adjacent high growth markets as we diversify beyond the PC.

    What exactly is a semi-custom APU? Let me elaborate:

    At the most basic level, an APU is a single chip that combines general-purpose x86 central processing unit (CPU) cores with a graphics processing unit (GPU) and a variety of system elements, including memory controllers, specialized video decoders, display outputs, etc. Our semi-custom solutions take the same treasure trove of graphics; compute and multi-media IP found in our APUs, and customize them for customers who have a very specific high-volume product that could benefit from AMD’s leading-edge technologies.

    In the case of the PS4, we leveraged the building blocks of our 2013 product roadmap – the same technologies you find in the latest AMD APUs powering PCs, ultrathin notebooks and tablets – to create a solution that incorporates our upcoming, low-power AMD “Jaguar” CPU cores with next-generation AMD Radeon™ graphics delivering nearly 2 TFLOPS of compute performance! This unique APU architecture enables game developers to easily harness the power of parallel processing to fundamentally change the console gaming experience. Not only creating the opportunity for new possibilities in software design, but also faster and more fluid graphics.

    This is going to be a very exciting year for gamers, especially for those with AMD hardware in their PCs and consoles, as we have even more game-changing (pun intended) announcements still to come.

    Look for some more exciting things happening at the Game Developers Conference (GDC) in March when we will provide even more info on how we are working with game developers to make AMD the hardware of choice for running the best games!

    John Taylor is the Vice President of Global Communications and Industry Marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.

    http://blogs.amd.com/fusion/2013/02/21/amd/ (link for up above information)

    What I found surprising is that it's using the Jaguar APU in a custom build. What I'm now wondering is, is the Xbox using Bulldozer cores in the form of Bobcat or are they using the same Jaguar core?
  • 2 Hide
    snowzsan , February 22, 2013 1:11 AM
    This is all hoo-hah. I'm not sure why I clicked this link but whatever.

    Regardless, after sifting through the BS they call a console launch and their bull**** about how their fan base apparently only cares about aesthetics so they hid their design (OOOOOOHHHHH the suspense.... -_-) it seems all they're offering are better graphics and a bunch of bull**** bells and whistles.

    I wonder how many good games this generation of consoles is going to buy exclusivity rights to and in the next 2 years drag into the mud with them? (that's just personal hate, don't mind me. That's not exclusively a Sony thing considering MS was horrible for that.)

    It's just irritating to think that the group of gamers who care more about what their console looks like than how it functions is going to define how games are made... for another 5-10 years... Makes it easy to see another industry crash in the future. That is what makes me want to pirate games that I think look interesting, but contain console graphics only. I'm not paying full price for something developed from some walled garden garbage.

    But whatever, this should flood the internet with more PSh*t vs Crapbox debates that prove nothing because both will be outdated in a year, and that's being generous.
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