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Sony Aiming For 50 Million Xperia Sales Next Year

By - Source: DigiTimes | B 18 comments

Firm on course to ship 35 million smartphones this year.

By partnering with Taiwan-based device manufacturers, Sony Mobile is expected to ship 50 million Xperia smartphones in 2013.

"[Foxconn] is currently the largest ODM for Sony Mobile, followed by Arima and Compal," according to industry source speaking with Taiwanese site DigiTimes. "The three ODMs may receive up to 20 million smartphone [of the 50 million] orders from Sony Mobile in 2013."

To add credence to the report, the statements back up previous rumors that suggested Sony is expecting 50 percent year on year growth for its Xperia smartphone lineup.

As for estimations for Sony's lineup this year, the same source said its mobile division is on course to ship 35 million smartphones by the end of 2012, which would represent a 50 percent increase from 2011.

However, the large shipment figure may still not be enough to return the ailing company to profitability. "[Sony] is still unlikely to swing back to profitability in the year," the source stated.

The long-rumored Sony Odin handset, as well as its 5-inch WhiteMagic display is one of the devices the firm hopes contributes to the 50 million smartphones-sold target.


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  • -1 Hide
    esrever , November 11, 2012 9:11 PM
    Sony is always too full of themselves.
  • 4 Hide
    house70 , November 11, 2012 9:24 PM
    Sony needs to get on board with the hardware (bigger batteries, bigger storage, etc) and the software, particularly the updates (or just get on board with Google for a Nexus phone of their own).
    Then, and only then, they might have a shot at reaching their goal.
  • 2 Hide
    itchyisvegeta , November 11, 2012 10:00 PM
    Update to a newer Xperia Play, and I will buy.
  • 2 Hide
    aznshinobi , November 11, 2012 11:21 PM
    If Yuga and Odin get bigger batteries, could happen.
  • 0 Hide
    Murissokah , November 11, 2012 11:21 PM
    I love Sony's combination of elegant design and reliable electronics, but from a technical point of view their products are hard to recommend. Let's hope they can come up with some real innovation this year.
  • 4 Hide
    epdm2be , November 11, 2012 11:39 PM
    house70Sony needs to get on board with the hardware (bigger batteries, bigger storage, etc) and the software, particularly the updates (or just get on board with Google for a Nexus phone of their own).Then, and only then, they might have a shot at reaching their goal.

    No Sony just need to insert a microSD card slot in the Xperia U, S and P and then they WOULD HAVE HAD a winner. In fact Sony is a company run by clueless idiots like most big companies these days.

    1) insert microSDcard slots in EVERY device!!!
    2) provide FULL fuctionality of their former featurephones INCLUDING 2-way call recording!
    3) provide non-bastardized versions of their devices with a pure Android experience and if you really want to ADD something, then add something USEFULL! Like 2-way callrecording for instance!

    E.g. The Xperia U is a fantastic little device. Horribly let down by a measly 4Gb storage of which you have about -2GB left for actual use and NO bloody microSD-card slot! Bring that revised device out NOW WITH a microSDcard slot and Android 4.1 and it WILL sell. It's other capabilities are good, nice screen, love the collour bar at the bottom, it's reasonable loud, the weight is good, the price is good, the performance is reasonable for a dual core, it has enough ram, a jolly good camera (photos are a bit too yellow for my tast but its okay, really).... just that internal storage!

    The problem is always the same with ppl like e.g. my mum. She ALWAYS manages to drop her phone in some water and then when the bloody thing broke she ALWAYS complain that she's lost the photo's that where on her phone!

    There is a REASON why ppl want microSDcards, SONY!!! Listen to the people goddamnit!
  • 3 Hide
    wemakeourfuture , November 12, 2012 12:14 AM
    Now I know how they have been losing +$1 billion this past year.

    Their tablet is crap, their smartphones are crap, their TVs have fallen behind. Their laptops are overpriced, etc, etc.
  • 2 Hide
    southernshark , November 12, 2012 1:03 AM
    All someone needs to do is market a good smartphone for $199 with a micro SD slot.

    Do that and the company can sell tons of them. If they can sell a tablet for 200 then a smart phone should be no problem.
  • 1 Hide
    kinggraves , November 12, 2012 1:38 AM
    The only thing Sony needs to do is go bankrupt. Their reputation was formed decades ago and their quality faltered along the way. They depend solely on brand recognition selling to uneducated customers. They only brand products other factories make so their devices are literally no better than anyone else's, yet they charge more. The one exception was their TVs, but they sold that share to Samsung. They consistently fail to deliver promised features or outright remove them. They try to force "new" forms of media they own the rights to so they can further profit. They could disappear from the market completely and nothing would actually be lost. Even when it comes to Playstation, all the 3rd party titles would just seep over to XBox.
  • 7 Hide
    darkavenger123 , November 12, 2012 2:53 AM
    The only thing keeping SONY alive is the Playstation brand. They had their time, now it's Samsung's turn.
    And they still try to foce you to buy their crappy expensive memory card on PS much can they make from this?? They should just use SD cards instead of pissing off everyone and lose all the customers..big time idiots.
  • 2 Hide
    mylloc , November 12, 2012 7:03 AM
    sony must be dreaming...
  • 0 Hide
    Scar89 , November 12, 2012 12:58 PM
    I agree with most of the comments on here.
    -Micro SD, how much cost/weight/size can this really add? It's well worth the benefits.
    -Less bloatware/faster updates
    -Better internals, Adreno 200 reported in that Odin, really? same old GPU thats in my Desire and my brothers cheapo Wildfire S

    They could leverage the PS brand more and release a new Xperia Play with monster internals(take the fight to Apples GPUs?), launch with good Playstation games, but this could hurt the poor PS Vita.....
  • 0 Hide
    thillntn , November 12, 2012 2:01 PM
    They should just sell hardware to apple, or even merge. That way all the closed minded crap would be in one pile.
  • -1 Hide
    whiteodian , November 12, 2012 3:01 PM
    I agree, Sony has been failing for years. I think they even screwed up with their Playstation products. PS3 was so expensive at first. Xperia TL is a nice device. Reasonably priced as well. It could be why they are so optimistic. It has an HD display with a high ppi, SD card, FM Tuner, ICS, Snapdragon S4, Adreno 225. Take a look. I am tempted to pick one up myself.
  • 1 Hide
    catfishtx , November 12, 2012 3:17 PM
    They are not getting any more of my money. I bought my son an Xperia Play last Christmas. It came with Android 2.3.6 with a promised upgrade to 4.0. It is a very good device but Sony decided to renege on the ICS upgrade, claiming it did not work with the Play gaming controls. Yet many developers were able to get it to work. Either Sony's developers are not good or they never intended to upgrade to ICS. Either way, I am through with Sony. I have a new Samsung TV on the wall and my son is getting an S3 this year.
  • 0 Hide
    bigdog44 , November 12, 2012 3:57 PM
    They should've made the Odin the higher specced phone and included the 'Odin Force' so it would have a chance.
  • 0 Hide
    seriousgamer , November 12, 2012 6:52 PM
    *cough* sony vaio
  • 0 Hide
    deftonian , November 13, 2012 2:24 AM
    Man, I used to be a huge fan of sony. I mean I would buy sony over everything else. Then the older I grew the more I realized they're overpriced products, with limited ability. They used to be innovation leaders but have become the mediocre followers. There's still a few things they are great at, the gaming market, movies, and TV's.

    Their name is slowly diminishing and I wouldn't be surprised if they go under, or at least seriously downsize, within the next decade. The PS4 has a lot of weight to carry. Good luck Sony. I will come back to you for sure as long as you start to get your head in the game.