Sony Aiming For 50 Million Xperia Sales Next Year
Firm on course to ship 35 million smartphones this year.
By partnering with Taiwan-based device manufacturers, Sony Mobile is expected to ship 50 million Xperia smartphones in 2013.
"[Foxconn] is currently the largest ODM for Sony Mobile, followed by Arima and Compal," according to industry source speaking with Taiwanese site DigiTimes. "The three ODMs may receive up to 20 million smartphone [of the 50 million] orders from Sony Mobile in 2013."
To add credence to the report, the statements back up previous rumors that suggested Sony is expecting 50 percent year on year growth for its Xperia smartphone lineup.
As for estimations for Sony's lineup this year, the same source said its mobile division is on course to ship 35 million smartphones by the end of 2012, which would represent a 50 percent increase from 2011.
However, the large shipment figure may still not be enough to return the ailing company to profitability. "[Sony] is still unlikely to swing back to profitability in the year," the source stated.
The long-rumored Sony Odin handset, as well as its 5-inch WhiteMagic display is one of the devices the firm hopes contributes to the 50 million smartphones-sold target.

Then, and only then, they might have a shot at reaching their goal.
No Sony just need to insert a microSD card slot in the Xperia U, S and P and then they WOULD HAVE HAD a winner. In fact Sony is a company run by clueless idiots like most big companies these days.
1) insert microSDcard slots in EVERY device!!!
2) provide FULL fuctionality of their former featurephones INCLUDING 2-way call recording!
3) provide non-bastardized versions of their devices with a pure Android experience and if you really want to ADD something, then add something USEFULL! Like 2-way callrecording for instance!
E.g. The Xperia U is a fantastic little device. Horribly let down by a measly 4Gb storage of which you have about -2GB left for actual use and NO bloody microSD-card slot! Bring that revised device out NOW WITH a microSDcard slot and Android 4.1 and it WILL sell. It's other capabilities are good, nice screen, love the collour bar at the bottom, it's reasonable loud, the weight is good, the price is good, the performance is reasonable for a dual core, it has enough ram, a jolly good camera (photos are a bit too yellow for my tast but its okay, really).... just that internal storage!
The problem is always the same with ppl like e.g. my mum. She ALWAYS manages to drop her phone in some water and then when the bloody thing broke she ALWAYS complain that she's lost the photo's that where on her phone!
There is a REASON why ppl want microSDcards, SONY!!! Listen to the people goddamnit!
Their tablet is crap, their smartphones are crap, their TVs have fallen behind. Their laptops are overpriced, etc, etc.
Do that and the company can sell tons of them. If they can sell a tablet for 200 then a smart phone should be no problem.
And they still try to foce you to buy their crappy expensive memory card on PS VITA....how much can they make from this?? They should just use SD cards instead of pissing off everyone and lose all the customers..big time idiots.
-Micro SD, how much cost/weight/size can this really add? It's well worth the benefits.
-Less bloatware/faster updates
-Better internals, Adreno 200 reported in that Odin, really? same old GPU thats in my Desire and my brothers cheapo Wildfire S
They could leverage the PS brand more and release a new Xperia Play with monster internals(take the fight to Apples GPUs?), launch with good Playstation games, but this could hurt the poor PS Vita.....
Their name is slowly diminishing and I wouldn't be surprised if they go under, or at least seriously downsize, within the next decade. The PS4 has a lot of weight to carry. Good luck Sony. I will come back to you for sure as long as you start to get your head in the game.