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MSI on track to ship 10 million motherboards in 2025 despite a reportedly cautious AI strategy — milestone would be first for the company, matching Gigabyte
MSI is reportedly on track to ship more than 10 million motherboards in 2025, the first time it would hit such a milestone while matching Gigabyte, according to DigiTimes. The surge is credited to strong demand for boards built around AMD’s X870 and Intel’s Z890 chipsets, along with crowd-pleasing thermal designs and aesthetics across product lines. Not to mention, the value proposition of its higher-end models that offer flagship quality for a little less.
Rather than diving headlong into the AI server race like its local competitors Asus and ASRock, MSI has taken a measured approach — and reportedly plans to gradually increase shipments from the second half of 2025 while leaning on traditional strengths such as motherboards, graphics cards, and notebooks. Notebook shipments are forecast to reach around 2.55 million units this year, up 5–6% year-on-year, while GPU deliveries are expected to hit 5 million units—tying ASUS for market leadership. The company's Q2 revenue already reflected this momentum with sales topping NT$61 billion (roughly 2 billion USD) and first-half total reaching a record NT$114.9 billion (about 3.8 billion USD), driven largely by demand ahead of tariffs.
MSI's flagship Intel motherboard at the moment (Image credit: Tom's Hardware)
Despite the caution, MSI is making some moves in AI. It has quietly developed a suite of enterprise-grade platforms, including Nvidia MGX servers and its own DGX Spark supercomputer deployments, though these remain on a cautious rollout schedule. This stands in contrast to rivals aggressively scaling up AI server operations in the same timeframe.
MSI has bounced back from a sharp decline in board shipments in 2022 when volumes dropped by over 40% due to economic headwinds and consumer hesitancy. Tying with Gigabyte in 2025 would not only underscore recovery but also show how its sustained focus on evolving client demand, without overexposing itself to volatile AI server markets, can pay off.
Looking ahead, MSI plans to reinforce its manufacturing footprint. Its Taoyuan campus will continue producing motherboards, while newer facilities in Vietnam, Thailand, California, and Europe will help scale notebooks, desktops, and server assembly to support broader growth. These expansions aim to support both tariff-sensitive consumer markets and longer-term enterprise ambitions without compromising either segment.
Overall, MSI’s strategy feels less about chasing quick gains and more about calculated growth across its bread-and-butter hardware business while cautiously building out AI server credibility. With motherboard volumes on par with Gigabyte, a doubling notebook business, and measured AI rollouts, MSI is charting a steady, resilient course through shifting market tides.
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Hassam Nasir is a die-hard hardware enthusiast with years of experience as a tech editor and writer, focusing on detailed CPU comparisons and general hardware news. When he’s not working, you’ll find him bending tubes for his ever-evolving custom water-loop gaming rig or benchmarking the latest CPUs and GPUs just for fun.
My last two GPUs (4090, and 5090) have been MSI and they have been very reliable. For motherboards, I have always stuck with ASUS, but am reconsidering MSI for my next build there as well.
My last two GPUs (4090, and 5090) have been MSI and they have been very reliable. For motherboards, I have always stuck with ASUS, but am reconsidering MSI for my next build there as well.
Yeah if you’re already buying MSI GPUs, then why waste money on an Asus mobo? The GPU is the one place I’d consider paying for Asus in hopes of better quality. I wish Sapphire made a full line of hardware.
Will never buy MSI. I have owned 2, and will never buy that junk again. There bios is junk there software is junk and their support is junk. Even their RMA process is ridiculous. Al i have bought in the past 8 years other than those 2 MSI junk boards is Gigabyte and they are solid. Their bios is easy to navigate and get to the overclock settings. Gigabyte in my opinion has an amazing RMA and support. They bring the best power and design. Im using a B650 Aorus elite with a 9800X3D and i can overclock and undervolt it to the max with no issues and im running a Aorus Master RX 6800XT, which is an absolute beast to use with tons of overclocking and undervolting ( waiting till next gen GPUs come out to upgrade). With MSI pulling their regional product stacks and and terrible support and clunky products, they will never get any business from me.
