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Korean Air Has Two Starcraft II Planes

by - source: Tom's Hardware US

Wings of Liberty, indeed.

The Starcraft II launch is nearly upon us and we've preorder our special edition copies along with the rest of you. Most hardcore fans whipped themselves into a permanent frenzy a long time ago but that doesn't mean Blizzard can't help things along with a massive marketing campaign. And when we say massive, we mean massive.

Blizzard has joined up with Korean Air to promote StarCraft II: Wings of Liberty. As a result of the partnership, passengers flying with the airline between July and December may be making their journey in a passenger plane with the dashing Jim Raynor on the side.

According to GameSpy, special films and paint were used to plaster Raynor's image and the Starcraft II logo on the side of a Boeing 747-400 and a Boeing 737-900. In addition, four Korean Air limousine buses will also sport new, StarCraft II designs.

The airline is hoping the campaign will help to market itself to younger people. "eSports is an established part of youth culture all around the world," said Yong-won Suh, executive VP of Korean Air. "We look forward to positioning ourselves as a global airline that appeals to the younger generation by operating airplanes wrapped with StarCraft II images and celebrating the launch of StarCraft II: Wings of Liberty."

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jerreece 06/25/2010 11:50 PM
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LOL Between the Starcraft II logo, and the pseudo Obama/Pepsi logo they could make a killing in advertising fees...

pharge 06/25/2010 11:57 PM
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hmm... Do passengers on that flight get some specifal starcraft 2 food? or.... blanket?

sliem 06/25/2010 11:58 PM
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I'd paint my car with SC2 logo ... if they would pay me.

gm0n3y 06/26/2010 12:00 PM
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stingstang :
So that's where all the money from the collector's editions has gone. Crafty, Blizzard. Crafty.


Love the pun.

I was hoping that they were going to include a PC with SC2 + Keyboard/Mouse for passengers on their flights (at least first/business class).

dragonsqrrl 06/26/2010 12:12 PM
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South Korea is an awesome place to be if you're a huge Star Craft fan. They broadcast professional matches/tournaments on prime time TV.

zorky9 06/26/2010 12:24 PM
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Does it cloak?

razercultmember1 06/26/2010 12:28 PM
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*NUCLEAR LAUNCH DETECTED* OH FU-

aznguy0028 06/26/2010 12:36 PM
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pharge :
hmm... Do passengers on that flight get some specifal starcraft 2 food? or.... blanket?


Yes, they'll be serving the special course of Zergling Filet Minon...alongside with a side of hydralisk brisket...with wine served from a special cloaked dark templar cup ;D

MadAdmiral 06/26/2010 12:56 PM
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Just seems like a waste of advertising money to me. It's not like many people will actually see it.

dragonfang18 06/26/2010 1:14 AM
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They should have a STARCRAFT II LAN PARTY on the plane! Its so awesome even the pilots will be playing!

gm0n3y 06/26/2010 1:22 AM
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dragonfang18 :
They should have a STARCRAFT II LAN PARTY on the plane! Its so awesome even the pilots will be playing!


Agreed. They should at least have internal networks on airplanes so you could play other people on the plane.

mlopinto2k1 06/26/2010 1:29 AM
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I totally thought I was gonna see some aircraft shaped like something from Starcraft. Doh!

Strider-Hiryu_79 06/26/2010 1:52 AM
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"my life for hire!"

scook9 06/26/2010 2:15 AM
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nottheking 06/26/2010 2:28 AM
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I'll admit that I can't say I'm all that surprised. StarCraft *IS* kind of their national pasttime.

Still, they went as far as to apply the art to a full 747-400, a giant of a plane. I wonder if they will be presenting a way of telling what flights will be by these specific planes? 'Course, the main advantage to Blizzard is that these planes are sure to turn heads wherever they go.

scook9 :
Playing video games is now a sport?


In South Korea, it most certainly is.

xacrex 06/26/2010 2:49 AM
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they took the title "Wings of Liberty" literally

Regulas 06/26/2010 2:58 AM
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dragonfang18 :
They should have a STARCRAFT II LAN PARTY on the plane! Its so awesome even the pilots will be playing!


But Blizzard got rid of LAN for SC2 and broke it up into 3 parts so they can milk as much cash and control how you play at the same time. FU Activision/Blizzard.

Wolygon 06/26/2010 4:22 AM
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regulas :
But Blizzard got rid of LAN for SC2 and broke it up into 3 parts so they can milk as much cash and control how you play at the same time. FU Activision/Blizzard.


+1

You beat me to it.

xmaswraith 06/26/2010 4:38 AM
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"Hello this is the pilot speaking, Id like to warn everyone that we are heading into a fog bank and will temporarily lose geo=sat sync with our blizzard servers. Please be patient and your SC game will be back online in a few minutes". --- The genious that is Blizzard (WTF you mean there wont be any LAN?)

thesupermedium 06/26/2010 5:43 AM
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Generation fail.

Anonymous 06/26/2010 5:49 AM
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Passengers should all get stimpacks and a spongebath :p

dragonfang18 06/26/2010 6:33 AM
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Regulas:

Quote :But Blizzard got rid of LAN for SC2 and broke it up into 3 parts so they can milk as much cash and control how you play at the same time. FU Activision/Blizzard.


I totally forgot!

airborne11b 06/26/2010 8:21 AM
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calmstateofmind 06/26/2010 8:59 AM
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dEAne 06/26/2010 11:09 AM
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I will paint my grandpa's car like that too.

anamaniac 06/26/2010 1:15 PM
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MadAdmiral :
Just seems like a waste of advertising money to me. It's not like many people will actually see it.


Well, we're hearing about it, aren't we? The advertising worked.

ashkaji 06/26/2010 3:16 PM
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Id rather they spent that money on a few more people to fix battle.net XD

neiroatopelcc 06/26/2010 4:05 PM
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Sort of cool

lashton 06/26/2010 11:41 PM
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"According to GameSpy, special films and paint were used to plaster Raynor's image and the Starcraft II logo on the side of a Boeing 747-400 and a Boeing 737-900. In addition, four Korean Air limousine buses will also sport new, StarCraft II design"
lol special paint is always used to paint the side of planes, the paint is also wieghed and corrected to make sure it does NOT aid in corrosion and shit loads of other things!

Pyroflea 06/26/2010 11:52 PM
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Since when do Koreans like Starcraft? :D

cj_online 06/27/2010 10:51 PM
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haha South Korea got eliminated ...lol... k maybe it's not that funny.


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