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Korean Air Has Two Starcraft II Planes

By - Source: Tom's Hardware US | B 36 comments

Wings of Liberty, indeed.

The Starcraft II launch is nearly upon us and we've preorder our special edition copies along with the rest of you. Most hardcore fans whipped themselves into a permanent frenzy a long time ago but that doesn't mean Blizzard can't help things along with a massive marketing campaign. And when we say massive, we mean massive.

Blizzard has joined up with Korean Air to promote StarCraft II: Wings of Liberty. As a result of the partnership, passengers flying with the airline between July and December may be making their journey in a passenger plane with the dashing Jim Raynor on the side.

According to GameSpy, special films and paint were used to plaster Raynor's image and the Starcraft II logo on the side of a Boeing 747-400 and a Boeing 737-900. In addition, four Korean Air limousine buses will also sport new, StarCraft II designs.

The airline is hoping the campaign will help to market itself to younger people. "eSports is an established part of youth culture all around the world," said Yong-won Suh, executive VP of Korean Air. "We look forward to positioning ourselves as a global airline that appeals to the younger generation by operating airplanes wrapped with StarCraft II images and celebrating the launch of StarCraft II: Wings of Liberty."

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  • 20 Hide
    zorky9 , June 25, 2010 10:24 PM
    Does it cloak?
  • 15 Hide
    dragonfang18 , June 25, 2010 11:14 PM
    They should have a STARCRAFT II LAN PARTY on the plane! Its so awesome even the pilots will be playing!
  • 14 Hide
    sliem , June 25, 2010 9:58 PM
    I'd paint my car with SC2 logo ... if they would pay me.
Other Comments
  • 8 Hide
    jerreece , June 25, 2010 9:50 PM
    LOL Between the Starcraft II logo, and the pseudo Obama/Pepsi logo they could make a killing in advertising fees...
  • 5 Hide
    pharge , June 25, 2010 9:57 PM
    hmm... Do passengers on that flight get some specifal starcraft 2 food? or.... blanket?

  • 14 Hide
    sliem , June 25, 2010 9:58 PM
    I'd paint my car with SC2 logo ... if they would pay me.
  • 0 Hide
    gm0n3y , June 25, 2010 10:00 PM
    stingstangSo that's where all the money from the collector's editions has gone. Crafty, Blizzard. Crafty.

    Love the pun.

    I was hoping that they were going to include a PC with SC2 + Keyboard/Mouse for passengers on their flights (at least first/business class).
  • 1 Hide
    dragonsqrrl , June 25, 2010 10:12 PM
    South Korea is an awesome place to be if you're a huge Star Craft fan. They broadcast professional matches/tournaments on prime time TV.
  • 20 Hide
    zorky9 , June 25, 2010 10:24 PM
    Does it cloak?
  • 9 Hide
    razercultmember1 , June 25, 2010 10:28 PM
    *NUCLEAR LAUNCH DETECTED* OH FU-
  • 6 Hide
    aznguy0028 , June 25, 2010 10:36 PM
    phargehmm... Do passengers on that flight get some specifal starcraft 2 food? or.... blanket?

    Yes, they'll be serving the special course of Zergling Filet Minon...alongside with a side of hydralisk brisket...with wine served from a special cloaked dark templar cup ;D
  • -2 Hide
    MadAdmiral , June 25, 2010 10:56 PM
    Just seems like a waste of advertising money to me. It's not like many people will actually see it.
  • 15 Hide
    dragonfang18 , June 25, 2010 11:14 PM
    They should have a STARCRAFT II LAN PARTY on the plane! Its so awesome even the pilots will be playing!
  • 1 Hide
    gm0n3y , June 25, 2010 11:22 PM
    dragonfang18They should have a STARCRAFT II LAN PARTY on the plane! Its so awesome even the pilots will be playing!

    Agreed. They should at least have internal networks on airplanes so you could play other people on the plane.
  • 3 Hide
    mlopinto2k1 , June 25, 2010 11:29 PM
    I totally thought I was gonna see some aircraft shaped like something from Starcraft. Doh!
  • 2 Hide
    Strider-Hiryu_79 , June 25, 2010 11:52 PM
    "my life for hire!"
  • -5 Hide
    scook9 , June 26, 2010 12:15 AM
    Quote:
    "eSports is an established part of youth culture all around the world,"


    Playing video games is now a sport? :( 
  • 4 Hide
    nottheking , June 26, 2010 12:28 AM
    I'll admit that I can't say I'm all that surprised. StarCraft *IS* kind of their national pasttime.

    Still, they went as far as to apply the art to a full 747-400, a giant of a plane. I wonder if they will be presenting a way of telling what flights will be by these specific planes? 'Course, the main advantage to Blizzard is that these planes are sure to turn heads wherever they go.
    scook9Playing video games is now a sport?

    In South Korea, it most certainly is.
  • 4 Hide
    xacrex , June 26, 2010 12:49 AM
    they took the title "Wings of Liberty" literally
  • 13 Hide
    Regulas , June 26, 2010 12:58 AM
    dragonfang18They should have a STARCRAFT II LAN PARTY on the plane! Its so awesome even the pilots will be playing!

    But Blizzard got rid of LAN for SC2 and broke it up into 3 parts so they can milk as much cash and control how you play at the same time. FU Activision/Blizzard.
  • 5 Hide
    Wolygon , June 26, 2010 2:22 AM
    regulasBut Blizzard got rid of LAN for SC2 and broke it up into 3 parts so they can milk as much cash and control how you play at the same time. FU Activision/Blizzard.

    +1

    You beat me to it.
  • 4 Hide
    xmaswraith , June 26, 2010 2:38 AM
    "Hello this is the pilot speaking, Id like to warn everyone that we are heading into a fog bank and will temporarily lose geo=sat sync with our blizzard servers. Please be patient and your SC game will be back online in a few minutes". --- The genious that is Blizzard (WTF you mean there wont be any LAN?)
  • -3 Hide
    thesupermedium , June 26, 2010 3:43 AM
    Generation fail.
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