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Gigabyte's Official Response To Asus

2:00 PM - May 21, 2008 by Tuan Nguyen in Los Angeles
Source: Tom's Hardware – Keywords: asus, gigabyte, motherboard
Categories: Business

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Gigabyte today released an official public statement to Tom’s Hardware, indicating that the company stands by its tests results and claims made against Asus. Asus released an official statement on its website last week, indicating that Gigabyte made false claims, and that Asus would pursue legal action. In fact, Asus’ statement said it would go after anyone who would spread negative "rumors" about Asus and its products.

Gigabyte told Tom’s Hardware:

GIGABYTE UNITED INC., a leading manufacturer of motherboards and graphics cards would like to respond to recent statements by our competitor alleging GIGABYTE has made false claims against them. These statements were made in response to a report GIGABYTE detailed for the media which compared GIGABYTE’s 4-Gear and 6-Gear Dynamic Energy Saver technology to our competitor’s non-phase change and 2-Gear Phase changing energy saving technology. In addition, direct comparisons and testing results were reported between the GIGABYTE GA-EP35-DS3L motherboard and our competitor’s P5K-SE EPU.

In the original comparison, an Asus P5K-SE motherboard was used for comparison. But Asus mentioned a P5Q motherboard based on a new chipset, and is in fact, not yet released. Tom’s Hardware is asking Asus for a response on the P5K-SE motherboard used in the comparison, and not an unrelated P5Q.

Additionally, Gigabyte told us that it completely stands by what it originally said — 100-percent. Despite being threatened with legal action, Gigabyte officials said that they eagerly wit for Asus to deliver proof that the P5K delivers on its promise.

"We do stand by our statements and testing report 100%, and eagerly await our competitor to clarify the issues we raised in order to avoid any further confusion," Gigabyte said in a statement.

Lastly, Gigabyte reaffirms that it was the first manufacturer to use high quality all-solid capacitors.

In 2006, GIGABYTE was the first motherboard manufacturer to implement a higher quality, All-Solid capacitor design. In 2007, GIGABYTE further raised the bar with their Ultra Durable 2 design, which featured the highest quality components for the most durable, stable and lowest temperature platform. In addition to using All-Solid capacitors, GIGABTE was the first manufacturer to utilize more advanced components including Lower RDS(on) MOSFETs and Ferrite Core Chokes. While these more expensive components raised production costs, GIGABYTE felt the improved energy efficiency and lower operation temperatures brought about a large improvement in overall performance for our customers.

At this point, Gigabyte officially states that their original claims that Asus lied, that the P5K products don’t deliver as promised, and that Asus silently modified product specs on its website without changing actual hardware — are 100-percent accurate and true. Asus’ initial response, which promised to clarify information, still has not. No benchmarks, figures or comparison has been released by Asus at this point. Tom’s Hardware will release its independent test results when complete.


Talkback

mf_fm 05/21/2008 8:21 AM
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mf_fm
go Gigabyte!
you tell them!

its rather interesting, i actually might change my heart on Asus, from now on for mobo choice, i would consider Gigabyte over Asus for honesty reasons.
JeanLuc 05/21/2008 8:29 AM
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JeanLuc
Asus's response was little more then bluster, if Gigabyte are telling fibs why don't they prove them wrong with some live tests at a press conferance?
ovaltineplease 05/21/2008 8:31 AM
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ovaltineplease
nothing like a good cat fight =)
lopopo 05/21/2008 9:12 AM
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lopopo
I have been a Asus fan for many years but this is the type of thing that could tip the balance is Gigabytes favor in the mobo war (asus and gigabyte have the highest share of sales between them but Asus is slightly ahead).
draxssab 05/21/2008 9:16 AM
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draxssab
A least! the test we're all hoping for arrive finally to clarify this Mobo-maker's war.
Wizwill 05/21/2008 10:29 AM
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Wizwill
I used to be a faithful ASUS mainboard user and booster. However, as their quality deteriorated, poor workmanship has taken them out of my equation. I had some small problems with Gigabyte poor documentation a few iterations back, but they are now my 1st choice (and one of the few mainboard makers still including the floppy drive interface), altho' the documentation still has some room for improvement.

The only warning: Be sure your distributor supplies current-version GB boards. Our local supplier here in Pittsburgh stiffed me with a ver. 1 (only 4 USB ports) when I specifically ordered a ver. 2 on my last build.
Natedawg80126 05/21/2008 11:58 AM
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Natedawg80126
My initial thoughts on Gigabyte were that they simply wanted to steal some of the lime light, but its obvious now that they really do have a good argument here. I am personally not a fan of bashing competitors to make yourself look better, but as an Asus user, this whole ordeal has made me change my mind about them, even with no bad experiences personally. Its sad that a company that once was great, has started to cut corners now that they have the biggest market share. My next build will not be with Asus, and I wont feel bad about saving money on a higher quality board either.
waffle911 05/22/2008 12:52 PM
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waffle911
This was begging for an independent test to begin with. Eliminating any likely bias from a test would make the claims more credible to both sides.
royalcrown 05/22/2008 1:13 AM
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royalcrown
@ waffle911
True, but if they claim hardware power savings (a chip) and it's really software power savings, that is a pretty damn big lie. It'll be some s### to see the review for sure.
gigaenvy 05/22/2008 2:19 AM
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gigaenvy
This story is full of shit.

"In fact, Asus’ statement said it would go after anyone who would spread negative "rumors" about Asus and its products."

Good luck in that venture ASUS. Your boards sucks - I hear that's the latest rumor with DoA's exceeding products that work.

Soap Opera Tom's Hardware. Thanks for the drama.
CoolnQuiet 05/22/2008 3:59 AM
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CoolnQuiet
Finally someone is calling the motherboard makers out on their marketing BS! I guess Tom's article will be the decider about which brand has the best tech.

Did Asus really threaten legal action? Are they serious? You don't threaten Tom's Hardware with legal action!
MMC65 05/22/2008 4:09 AM
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MMC65
By the way don't use one ASUS give you for your independent test but rather a random of the shelf one .... as they are likely to slip you a enhanced engineering sample that may have better quality components than the run of the mill production ones they have a saved a few bucks on.
e.g. $4x500,000 boards is a lot of money but may not power effective.
Deleted profile 05/22/2008 5:11 AM
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MMC65 is right.

They should not use boards that will not come directly from ASUS.. and same with GIGABYTE
Preytor 05/22/2008 5:12 AM
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Preytor
meeeow!
geeky_byzantine 05/22/2008 6:38 AM
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geeky_byzantine
It is the same moment we hear about "legal action" that we know that someone is stressed and sinking in their own shit.

Asus, be men, instead of barking show us the size of your balls.
BallistaMan 05/22/2008 8:22 AM
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BallistaMan
Is it bad business practice? Yes, but I can't imagine that GB or any other mobo manufacturer for that matter haven't done a little shady business of some kind themselves.

I dunno if legal action is the best path for defense. I say we need some independent tests on this. If Asus did something misleading, an apology and a correction would suffice for me. If it happened again from either side then my good graces begin to fade.
Deleted profile 05/22/2008 10:40 AM
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Drama, we don't want no drama. Yeah, I won't be buying ASUS any time soon now........
Sharft6 05/22/2008 2:07 AM
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Sharft6
hehe it's interesting to see how the comments turned out after ASUS gave that pathetic response. I think ASUS would have been better off if they just kept their big corporate mouth shut.

I know their response was the turning point for me and i can just about guarantee i will never own an ASUS unless toms can convince me otherwise.
humalong 05/22/2008 2:16 AM
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humalong
im a huge fan of asus, but i always considered gigabyte a great second choice.

we should all be glad that there are 2 good companies out there to choose from, regardless of the outcome of this cat fight. not like we need a M$ type company with a monopoly on hardware, that just stiffles creativity.
Deleted profile 05/22/2008 3:58 AM
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I`m ever used asus mobo but it crash when i play with dx 9.c games (any game) i`m using asus p5-800(it should go easy with dx 9.c) with pixelview nvidia 6600, i change my graphic card to his x1600 but it crash also, so i change my mobo to gigabyte i-8gx get the best result with my ati. thanks gigabyte never lie..
lucegunz 05/22/2008 4:15 AM
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lucegunz
I read tomshardware.com on the regular and I never registered but I had to register for this one and post my comment...

Being that I used to use Asus products on the regular, I am proud to say that for more then a year now I haven't used a single Asus product for over a year now... This is due to the fact that they are cutting corners left and right and its evident in their workmanship...

I am in the restaurant industry and when we use cheaper ingredients to save money its evident because our food is the same, when they use cheaper parts in the computer industry it's also evident because the inferior parts begin to brake...

If Asus doesnt want their brand being tarnished they should use quality parts and have continued to make quality instead of making a complete U-Turn in what they produce....

Just my two cents
tntom 05/22/2008 9:56 AM
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tntom
First the deception with the Asus EEE, now possibly they are deceving customers with the P5K.

I was already going to stop considering Asus products when I heard about the EEE but if Gigabyte is wrong here I might stop buying both their products.
shachar2 05/22/2008 9:54 AM
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shachar2
"n 2006, GIGABYTE was the first motherboard manufacturer to"...
another marketing hype, do you want to start arguing about that too?
instead of publishing motherboards features simply and clearly manufacturers like gigabyte and asus alike puts a lot of marketing hype into what should have been standard in all motherboards

the results? strange feature names like what we're seeing now on their website which only leads to confusion and realization that manufacturers have reached a stalemate where they CAN NOT distinguish their products from competitors so they results to those tactics
Arctucas 05/23/2008 2:05 AM
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Arctucas
Asus used to be the best, but lately their quality has gone down, and speaking from experience; their "Customer Service" is an absolute joke.
Deleted profile 05/23/2008 3:34 AM
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go ahead tom !
waiting your comparison eagerly!!!!

NeiroAtOpelCC 05/23/2008 8:27 AM
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NeiroAtOpelCC
Arctucas : Though it's true that asus customer service is poor, it sadly can't be a decicitive factor, as both gigabyte and xfx have very poor customer service as well.

shachar2 : While it might be marketing tactics to establish such claims, it still is important to know, that gigabyte is on the forefront with new tech. Well named or not. Mercedes does the same thing when they invent a new tech for their products.

ps. I haven't owned an asus board since the SP98-X (socket 7) which was aweful! Been using Epox or Gigabyte every since Soltek disappeared.
acoma 05/27/2008 8:37 AM
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acoma
Who is lying?
I consider it is just a method to advertise for its new product for Gigabyte.
Also, I can not be sure of those test results from Gigabyte unless they can duplicate the exact same environment.

ASUS has officially filed a lawsuit against Gigabyte for those efamatory acts.
You could see here:
http://www.asus.com/news_show.aspx?id=11400

ASUS Point out that"Gigabyte misused a photograph with blown-up (exploded) capacitors and led the audience to believe it was an ASUS product to support its false allegations that ASUS uses questionable quality components. "

Note You are going to post a comment as anonymous.