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Intel Ad Says Tech Geeks are Rock Stars

By - Source: Tom's Hardware US | B 40 comments

Intel has launched its new ad campaign, demonstrating what many of us already knew – that we’re all rock stars.

The campaign carries with it a tagline under the Intel logo, which labels the company as “Sponsors of Tomorrow.”

While Intel has advertised with commercials before (remember the dancing bunny men and the Intel Inside chime?), this time around the chipmaker wants to boost its image so that consumers will prefer Intel-made chips over the competition.

"We want people, when they decide they need a new laptop, to make sure they're going to look at Intel inside," said Nancy Bhagat, director of integrated marketing at Intel.

The first 30-second spot has Ajay Bhatt, co-inventor of the USB, walking through a staff room with women swooning at him. He pours himself a cup of coffee into his Intel-branded mug, signs a few autographs before the screen transitions to the message, “Your rock stars aren’t like our rock stars.”

On Intel’s YouTube channel, the campaign is described, “Rather than focusing on a new product, the 2009 "Sponsors of Tomorrow" ad campaign celebrates what makes Intel different culture, personality, heroes -- and ways Intel has helped change the world for over 40 years.”

Click here to see it on YouTube.

Let us know in the comments what you think!

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Top Comments
  • 11 Hide
    bill gates is your daddy , May 7, 2009 4:37 PM
    Dax CorrinWTF Marcus... you proud of just rehashing what's in the headline just so you can get first post? Go away, loser, you suck almost as much as DemonHorde 665.


    Hey dumbass...Marcus wrote the article.
    And if you payed attention you will notice that all the comment sections are working this way now (why, I do not know) but the first post always appears to be the sub-headline blurb that is written.
  • 10 Hide
    mustwarnothers , May 7, 2009 5:02 PM
    Someone needs to buy those iron on T-Shirt letters and make a T-shirt that says:

    "My Crysis Benchmarks make Women Wet."
Other Comments
  • 6 Hide
    bill gates is your daddy , May 7, 2009 4:07 PM
    I'm a tech geek but I seem to be missing the groupies. I think I will sue Intel for false advertisement and mental anguish.
  • Display all 40 comments.
  • 6 Hide
    hellwig , May 7, 2009 4:13 PM
    Is having an Intel Inside sticker like drinking from a Starbucks cup or driving a Ferrari? Are you basically trying to say "Look at the shiny and over-priced things I buy and not my tiny genitalia!"?

    I mean seriously, geeks already have over-inflated, yet undeserved egos, Intel doesn't need to encourage us, err... them anymore. Sorry, but your Core i7 965 Extreme w/ 12GB memory and Quad-SLI isn't going to impress the ladies anymore than an AMD.
  • 3 Hide
    AdamB5000 , May 7, 2009 4:22 PM
    hellwigSorry, but your Core i7 965 Extreme w/ 12GB memory and Quad-SLI isn't going to impress the ladies anymore than an AMD.


    True. In fact it won't impress most people, geek or not. You're just saying, "Hey, look at the shitiest $3,000 "investment" I ever made. It'll be worth 1/2 in a year!"
  • 4 Hide
    icepick314 , May 7, 2009 4:22 PM
    if that dude's who invented USB, shouldn't be be on his own tropical island surrounded by supermodels?

    Intel stiffed him BADLY....
  • 1 Hide
    ispyamoose , May 7, 2009 4:24 PM
    Women swooning over USB? Give me a break..
  • 2 Hide
    tenor77 , May 7, 2009 4:25 PM
    It's all about the pentiums
  • 11 Hide
    bill gates is your daddy , May 7, 2009 4:37 PM
    Dax CorrinWTF Marcus... you proud of just rehashing what's in the headline just so you can get first post? Go away, loser, you suck almost as much as DemonHorde 665.


    Hey dumbass...Marcus wrote the article.
    And if you payed attention you will notice that all the comment sections are working this way now (why, I do not know) but the first post always appears to be the sub-headline blurb that is written.
  • 3 Hide
    astrotrain1000 , May 7, 2009 4:56 PM
    Quote:
    Dax Corrin :

    WTF Marcus... you proud of just rehashing what's in the headline just so you can get first post? Go away, loser, you suck almost as much as DemonHorde 665.





    Hey dumbass...Marcus wrote the article.
    And if you payed attention you will notice that all the comment sections are working this way now (why, I do not know) but the first post always appears to be the sub-headline blurb that is written.


    rofl
  • 10 Hide
    mustwarnothers , May 7, 2009 5:02 PM
    Someone needs to buy those iron on T-Shirt letters and make a T-shirt that says:

    "My Crysis Benchmarks make Women Wet."
  • 6 Hide
    scryer_360 , May 7, 2009 5:09 PM
    "Ajay Bhatt"

    Personal hero of mine. USB saved the world from what could of been a mess of proprietary connectors, that would've easily stopped the tech boom.

    This commercial = win.
  • 2 Hide
    B-Unit , May 7, 2009 5:15 PM
    bill gates is your daddyI'm a tech geek but I seem to be missing the groupies. I think I will sue Intel for false advertisement and mental anguish.


    Umm, invent a major part of the modern PC industry and we'll talk...
  • 0 Hide
    goonting , May 7, 2009 5:15 PM
    hehehehe...i drove all over US in NFSU...hehehe
  • 3 Hide
    frozenlead , May 7, 2009 5:19 PM
    Hey, I thought this commercial was pretty cool.
  • -2 Hide
    dman3k , May 7, 2009 5:31 PM
    I also play Rock Band, does that make me a greater rock star?
  • 0 Hide
    Frodaddy6 , May 7, 2009 5:31 PM
    If women were like computers, I'd have all the fine chicks. Also I would get the best of both worlds: Internet pron and hot women.
  • -3 Hide
    tenor77 , May 7, 2009 5:59 PM
    When I look at this pic it looks like a young Saddam that drank Austin Powers mojo.
  • 0 Hide
    solymnar , May 7, 2009 6:03 PM
    I really liked the ad. And being married to a gamer wife I can tell you honestly that big high res screens and fluid gaming matter to her just as much as any of us. Don't confuse gender with hobbies. ;) 

    Smart women (usually) want a partner they can talk with at an elevated level about things important in their lives. You can only have sex for so many hours before you rub the skin pretty damn raw, even using excessive lube. And if you accidentally take it that far it can be well over a week before things recover decently. By comparison good conversation and gaming lasts much longer. And being super happy about the person you're with makes the bedroom more enjoyable anyway. Plus its not like you suddenly stop being creative when you walk through the bedroom door.

    Additionally its the "geeks" in my age group that seem more likely to still be in good shape and take care of themselves.

    I really don't think I could handle having a non geek wife.

    Yeah...ummm back to your regular programming.
  • 1 Hide
    wkcar , May 7, 2009 6:03 PM
    hehe good commercial, I definitely chuckled a bit. I think Apple/Microsoft need to hire Intel's Advertising people instead of resorting to childish bantering.
  • 1 Hide
    the_one111 , May 7, 2009 6:24 PM
    Awesome.

    First original commercial in a loooooong time.
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