Intel Ad Says Tech Geeks are Rock Stars
Intel has launched its new ad campaign, demonstrating what many of us already knew – that we’re all rock stars.
The campaign carries with it a tagline under the Intel logo, which labels the company as “Sponsors of Tomorrow.”
While Intel has advertised with commercials before (remember the dancing bunny men and the Intel Inside chime?), this time around the chipmaker wants to boost its image so that consumers will prefer Intel-made chips over the competition.
"We want people, when they decide they need a new laptop, to make sure they're going to look at Intel inside," said Nancy Bhagat, director of integrated marketing at Intel.
The first 30-second spot has Ajay Bhatt, co-inventor of the USB, walking through a staff room with women swooning at him. He pours himself a cup of coffee into his Intel-branded mug, signs a few autographs before the screen transitions to the message, “Your rock stars aren’t like our rock stars.”
On Intel’s YouTube channel, the campaign is described, “Rather than focusing on a new product, the 2009 "Sponsors of Tomorrow" ad campaign celebrates what makes Intel different culture, personality, heroes -- and ways Intel has helped change the world for over 40 years.”
Click here to see it on YouTube.
Let us know in the comments what you think!
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I'm a tech geek but I seem to be missing the groupies. I think I will sue Intel for false advertisement and mental anguish.
Is having an Intel Inside sticker like drinking from a Starbucks cup or driving a Ferrari? Are you basically trying to say "Look at the shiny and over-priced things I buy and not my tiny genitalia!"?
I mean seriously, geeks already have over-inflated, yet undeserved egos, Intel doesn't need to encourage us, err... them anymore. Sorry, but your Core i7 965 Extreme w/ 12GB memory and Quad-SLI isn't going to impress the ladies anymore than an AMD.
Sorry, but your Core i7 965 Extreme w/ 12GB memory and Quad-SLI isn't going to impress the ladies anymore than an AMD.
True. In fact it won't impress most people, geek or not. You're just saying, "Hey, look at the shitiest $3,000 "investment" I ever made. It'll be worth 1/2 in a year!"
if that dude's who invented USB, shouldn't be be on his own tropical island surrounded by supermodels?
Intel stiffed him BADLY....
Women swooning over USB? Give me a break..
It's all about the pentiums
Intel has launched its new ad campaign, demonstrating what many of us already knew – that we’re all rock stars.Intel Ad Says Tech Geeks are Rock Stars : Read more
WTF Marcus... you proud of just rehashing what's in the headline just so you can get first post? Go away, loser, you suck almost as much as DemonHorde 665.
WTF Marcus... you proud of just rehashing what's in the headline just so you can get first post? Go away, loser, you suck almost as much as DemonHorde 665.
Hey dumbass...Marcus wrote the article.
And if you payed attention you will notice that all the comment sections are working this way now (why, I do not know) but the first post always appears to be the sub-headline blurb that is written.
WTF Marcus... you proud of just rehashing what's in the headline just so you can get first post? Go away, loser, you suck almost as much as DemonHorde 665.
Hey dumbass...Marcus wrote the article.
And if you payed attention you will notice that all the comment sections are working this way now (why, I do not know) but the first post always appears to be the sub-headline blurb that is written.
rofl
Someone needs to buy those iron on T-Shirt letters and make a T-shirt that says:
"My Crysis Benchmarks make Women Wet."
"Ajay Bhatt"
Personal hero of mine. USB saved the world from what could of been a mess of proprietary connectors, that would've easily stopped the tech boom.
This commercial = win.
I'm a tech geek but I seem to be missing the groupies. I think I will sue Intel for false advertisement and mental anguish.
Umm, invent a major part of the modern PC industry and we'll talk...
hehehehe...i drove all over US in NFSU...hehehe
Hey, I thought this commercial was pretty cool.
I also play Rock Band, does that make me a greater rock star?
If women were like computers, I'd have all the fine chicks. Also I would get the best of both worlds: Internet pron and hot women.
When I look at this pic it looks like a young Saddam that drank Austin Powers mojo.
I really liked the ad. And being married to a gamer wife I can tell you honestly that big high res screens and fluid gaming matter to her just as much as any of us. Don't confuse gender with hobbies.
Smart women (usually) want a partner they can talk with at an elevated level about things important in their lives. You can only have sex for so many hours before you rub the skin pretty damn raw, even using excessive lube. And if you accidentally take it that far it can be well over a week before things recover decently. By comparison good conversation and gaming lasts much longer. And being super happy about the person you're with makes the bedroom more enjoyable anyway. Plus its not like you suddenly stop being creative when you walk through the bedroom door.
Additionally its the "geeks" in my age group that seem more likely to still be in good shape and take care of themselves.
I really don't think I could handle having a non geek wife.
Yeah...ummm back to your regular programming.
hehe good commercial, I definitely chuckled a bit. I think Apple/Microsoft need to hire Intel's Advertising people instead of resorting to childish bantering.
Awesome.
First original commercial in a loooooong time.
Please note that the person playing Ajay Bhatt is actually an actor. Intel's marketing team chose to have all of their upcoming "Sponsors of Tomorrow" campaign spotlight their actual people with actors.
"Ajay Bhatt"Personal hero of mine. USB saved the world from what could of been a mess of proprietary connectors, that would've easily stopped the tech boom.This commercial = win.
Now if we could get all the MP3/4 Player manufactures and Cell Phones to all conform to USB then we could be getting some where. Seriously all we would need to do is put a USB on all new car stereos and everything would instantly work (with the correct drivers of corse) but hell they all have to use their own propriatary crap.
This makes me hate intel more......
Umm, invent a major part of the modern PC industry and we'll talk...
Let's see. Create a mainstream industry standard used in today's and the future's technology OR start a frivolous lawsuit. Lawsuit would be easier.
Someone needs to buy those iron on T-Shirt letters and make a T-shirt that says:"My Crysis Benchmarks make Women Wet."
Dude...CafePress.com
You might be onto something there. I would buy one 'cause that's hilarious.
stupidest ad i have ever seen
Someone needs to buy those iron on T-Shirt letters and make a T-shirt that says:"My Crysis Benchmarks make Women Wet."
lol thats awesome
Forget Iron on, Go Screen Printing all the way.
as a former rock and roller and tech nerd i can say intel tech nerds will never be like rockstars
unless they hit the coke pretty hard
Someone needs to buy those iron on T-Shirt letters and make a T-shirt that says:"My Crysis Benchmarks make Women Wet."
lol!!!
if intel are rock stars, then amd must b metal gods