Intel Ad Says Tech Geeks are Rock Stars
Intel has launched its new ad campaign, demonstrating what many of us already knew – that we’re all rock stars.
The campaign carries with it a tagline under the Intel logo, which labels the company as “Sponsors of Tomorrow.”
While Intel has advertised with commercials before (remember the dancing bunny men and the Intel Inside chime?), this time around the chipmaker wants to boost its image so that consumers will prefer Intel-made chips over the competition.
"We want people, when they decide they need a new laptop, to make sure they're going to look at Intel inside," said Nancy Bhagat, director of integrated marketing at Intel.
The first 30-second spot has Ajay Bhatt, co-inventor of the USB, walking through a staff room with women swooning at him. He pours himself a cup of coffee into his Intel-branded mug, signs a few autographs before the screen transitions to the message, “Your rock stars aren’t like our rock stars.”
On Intel’s YouTube channel, the campaign is described, “Rather than focusing on a new product, the 2009 "Sponsors of Tomorrow" ad campaign celebrates what makes Intel different culture, personality, heroes -- and ways Intel has helped change the world for over 40 years.”
Click here to see it on YouTube.
Let us know in the comments what you think!
Hey dumbass...Marcus wrote the article.
And if you payed attention you will notice that all the comment sections are working this way now (why, I do not know) but the first post always appears to be the sub-headline blurb that is written.
"My Crysis Benchmarks make Women Wet."
I mean seriously, geeks already have over-inflated, yet undeserved egos, Intel doesn't need to encourage us, err... them anymore. Sorry, but your Core i7 965 Extreme w/ 12GB memory and Quad-SLI isn't going to impress the ladies anymore than an AMD.
True. In fact it won't impress most people, geek or not. You're just saying, "Hey, look at the shitiest $3,000 "investment" I ever made. It'll be worth 1/2 in a year!"
Intel stiffed him BADLY....
WTF Marcus... you proud of just rehashing what's in the headline just so you can get first post? Go away, loser, you suck almost as much as DemonHorde 665.
Hey dumbass...Marcus wrote the article.
And if you payed attention you will notice that all the comment sections are working this way now (why, I do not know) but the first post always appears to be the sub-headline blurb that is written.
WTF Marcus... you proud of just rehashing what's in the headline just so you can get first post? Go away, loser, you suck almost as much as DemonHorde 665.
Hey dumbass...Marcus wrote the article.
And if you payed attention you will notice that all the comment sections are working this way now (why, I do not know) but the first post always appears to be the sub-headline blurb that is written.
rofl
"My Crysis Benchmarks make Women Wet."
Personal hero of mine. USB saved the world from what could of been a mess of proprietary connectors, that would've easily stopped the tech boom.
This commercial = win.
Umm, invent a major part of the modern PC industry and we'll talk...
Smart women (usually) want a partner they can talk with at an elevated level about things important in their lives. You can only have sex for so many hours before you rub the skin pretty damn raw, even using excessive lube. And if you accidentally take it that far it can be well over a week before things recover decently. By comparison good conversation and gaming lasts much longer. And being super happy about the person you're with makes the bedroom more enjoyable anyway. Plus its not like you suddenly stop being creative when you walk through the bedroom door.
Additionally its the "geeks" in my age group that seem more likely to still be in good shape and take care of themselves.
I really don't think I could handle having a non geek wife.
Yeah...ummm back to your regular programming.
First original commercial in a loooooong time.