Say what you will about Apple products, but one thing is undeniable: The company knows a thing or two about branding. In fact, this week, the company overtook Aston Martin to become the UK's coolest brand, as voted by 2,000 consumers and a panel of 39 experts. Tech companies make up four of the top five with YouTube coming in second behind Apple, and Twitter and Google filling fourth and fifth place.
The list was compiled by CoolBrands, which has been collecting the opinions of experts and consumers to find Britain's coolest brands since 2001. CoolBrands' expert council includes singers, make up artists, rappers, and yes, even tech editors. According to the BBC, car-maker Aston Martin topped the list the last three years running, with Apple placing second in 2011 and second in 2010 and 2009 (with the 'iPhone' and 'iPod' brands, respectively).
Other tech brands represented on the list of top 20 coolest brands are BBC iPlayer, Bang & Olufsen, Sony, Bose, Skype, and Nikon. Check out the full list over on the BBC. Alternatively, you can download the PDF of 2012/13's coolest brands from CoolBrands' website.
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where does this list finish in the coolest list - list?Reply
Dear Jane McEntegartReply
If your not careful Wolfgang Gruener will sue you for infringing on his Apple related articles.
somehow that list doesn't seem cool to meReply
I wonder how much Apple paid them this time?Reply
Apple overtakes Aston Martin, so James Bond stops driving an Aston Martin and uses Apple's new maps to drive around. It is so borked he drives into an open mineshaft and diesReply
Tim Cook takes off his rubber mask to reveal Earnst Blofeld, MUHAHAHAHA
Let me see, I wanna impress that chick on a first date.Reply
Do I take the Aston Martin or the iPhone ?
List of things to be cool? How about to be original? Oh thats right, nowdays whats cool is to do waht everyone else does... A meme comes to mindReply
I dont want to live on this planet anymore (for some reason the url did not work)Reply
SoiledBottomDear Jane McEntegartIf your not careful Wolfgang Gruener will sue you for infringing on his Apple related articles.ConcernedSoiledApparently, they take turns in bowing to the Apple god. I think I timed it to a few months/staff member. Gruener is too busy right now spreading the "PC is doomed" myth.Reply
In recent news they've sold 5 million "new iphones" over the weekend, when analysts expected them to sell 10 million.Reply
Oh, and some people are buying other stuff, exactly because it isn't "cool".