Bing Gains in October, Yahoo! Falls, Google Leads

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Microsoft's relatively new "decision making engine" Bing gained market share last month, recovering slightly from the dip the service experienced in September.

Bing has been growing consistently with a month over month increase in market share since it launched in May of this year. However in September, the Microsoft-owned search engine dropped, falling by 1.1 percent and bringing its total market share down to 8.51 percent from 9.64 percent.

StatCounter reports that Bing rose slightly in October, taking 8.86 percent, a figure that's still under its peak of 9.64 percent in August.

Meanwhile, Yahoo! continues to lose market share, falling down to 8.91 percent in October (from 9.4 percent in September and 10.5 percent in August). Predictably, search giant Google is the beneficiary with the Mountain View-based company taking 80.39 percent of the U.S. market. According to StatCounter, this is Google's largest share since November '08.

Jane McEntegart
19 Comments Comment from the forums
  • touchdowntexas13
    Google FTW!

    I just like it because its simplicity, which makes it load faster.
    Reply
  • dextermat
    Yeah bing sucks...


    i hate its layout and most of the time you don't get as good results as Google..

    Bing brought me to malaware :P
    Reply
  • bin1127
    don't tell me ask.com got the other 2%
    Reply
  • juanc
    I guess that's all the new Computers sold and new Windows 7 installs of people that don't know how to change the Search provider on the upper-right corner of their browser (IE8)
    Reply
  • gbismack
    I hate Bing, but like anything Microsoft they try really hard to shove it deep down your throat. My Windows Mobile phone wants to default to it, which I changed of course, and Windows too. My inlaws, I've noticed, use it because like most Americans who buy a computer they just use what pops up.

    Unfortunately that works great for MS.
    Reply
  • Honis
    If this means more competition and results in better search results, I'm glad to Bing increasing.

    People still use Yahoo search?
    Reply
  • sunflier
    Yahoo then: No we don't want to merge with you Microsoft!!

    Yahoo now: Um, we may have jumped the gun a little...
    Reply
  • Niva
    I actually like Bing, actually usually I try it first these days and only if I have trouble finding something do I attempt Google. I like the layout better, especially for image searches... of course this is preference but I'm all for choices in search engines and it doesn't cost me anything.
    Reply
  • apache_lives
    juancI guess that's all the new Computers sold and new Windows 7 installs of people that don't know how to change the Search provider on the upper-right corner of their browser (IE8)
    That percentage is so high thanks to that and even then its not actually high at all.

    Google for me
    Reply
  • festerovic
    I hope yahoo investors have piggy banks....looks like it may be a bumpy ride over the holidays.
    Reply