Nvidia's Kepler Mobile chipset is, as the name suggests, derived from the company's current high-end Kepler architecture and is supposedly capable of running high-end PC titles and DirectX 11 effects.
At a a recent investor event, the company showcased the chip's graphical muscle with a demonstration of it running Battlefield 3 and a comparison to the iPad's A6X processor, which Nvidia characterized as delivering "vintage 1999 graphics."
Nvidia CEO Jen-Hsun Huang stated that the company "wants to get multiple years ahead of the competition" and has made a "strategic decision to delay other projects in order to develop Kepler Mobile at a faster rate." So far, the company has successfully shrunk the size of the chip and reduced the power consumption from "dozens of watts to hundreds of milliwatts," but was still unable to provide any information as to when we'll be seeing devices equipped with the chipset.
Video from VentureBeat.com
I don't think that's the case, unless you have an extremely selective memory.
This isn't intended for laptops. This version of Kepler will be integrated into Nvidia's next-gen mobile SOC (Tegra), targeted at smartphones and tablets.
Seriously - the kind of advancement we've seen in 6-7 years just feels like it eclipses the performance/efficiency increases seen in these other sectors. Look at the boring changes in Ivy bridge and now Haswell, let alone what AMD are doing (or rather, aren't). Snore.
This is what real competition gets you, compared to the AMD-Intel duopoly, which has nearly petered out itself with Intel in the lead. I hope the mobile market continues advancing this aggressively for a long time to come.