It's been a long time since we first heard about the Lytro camera. Announced back in the summer of 2011, the Lytro light field camera allows you to capture images and refocus them later by capturing all the light traveling in every direction in a scene. This means you can pick the area of the photo you want to be the focal point and the days of crummy focusing ruining an otherwise great photo are gone.
This week, it emerged that Amazon, Target and Best Buy will be selling the device in time for the holiday shopping season. Previously only available via the Lytro website, the device will hit major retailers in October. Best of all, this isn't a U.S.-only retail launch. The company said today that it would be partnering with retailers in Australia, Canada, Hong Kong and Singapore (including Blonde Robot, Qool Labs and Future Shop)to bring the camera overseas.
"Since introducing the Lytro camera just six months ago, nearly 400,000 light field pictures have been shared on Lytro.com. We are excited to take this picture revolution one step further by making Lytro available to more photographers in the US and around the world," said Charles Chi, CEO of Lytro.
If you're interested, you can snag yourself a Lytro from Target.com, BestBuy.com, and Amazon.com, starting October 9. Canadian photographers will have to go through Future Shop (same release date), while the Australian release date is scheduled for one day later at brick-and-mortar retail partners. Singapore and Hong Kong will also be through as-yet-unnamed brick-and-mortar stores from mid-October. Though the release doesn't mention pricing, the Lytro website currently lists the 16GB model at $499 and the 8GB model at $399.
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Definitely a product type to watch.
overall it is a good idea but ended up being poorly implemented and overpriced
I think if this tech could be miniaturized easily and integrated onto a phone, it might become popular (because then you just do all of the "post-processing" within an app on your phone). But as a stand-alone device, it has a very "because we could" feel to it, without a real solid grasp of who will use it in the mass-consumer market.
Do they have a MicroSD slot?
Also, no memory card slot, only the built-in memory. Each pre-processed ("raw" for lack of a better term) picture file is about 16MB, so on the 8GB version, it should hold around 500 photos.
"One drawback is low resolution: Users will be able to convert Lytro camera's proprietary image into a regular JPEG file, at a desired focal plane. The resulting image has 1080 × 1080 pixels – roughly 1.2 megapixels, and only 0.78 megapixels for a traditional 4x6 print."
That resolution is a joke - not worth $399 in my book.And the benefit of not having do AF at the time the photo is taken is of less importance now due to Canon new MPAF (Multi Point Auto Focus) techology which in theory should allow for lightning fast and precise real time AF (especially nice for video shooters).