Microsoft Claims Bing's First Month Was Great
We've seen some preliminary numbers detailing Bing's growth from the likes of ComScore, however, today we're seeing figures for Bing's first month from Microsoft and the results are pretty positive.
The Redmond-based company reports an 8 percent growth in unique users to Bing.com in June. Not only that, but traffic to Bing Travel has increased by 90% month over month since launch and on Bing Shopping, there has been a near 3x increase in site visits and a 5.42 percent increase in transactions to Bing cashback.
Not wanting to give up the chance to push advertising on Bing, Microsoft shared few success stories of businesses spending money advertising on Bing:
Since the launch of Bing, TigerDirect has seen sales and order volume triple, and seen both conversion rate and average order size increase significantly. Based on this early success, TigerDirect has increased its search marketing spend with Bing by twofold. One IT provider has reported 36% higher click volume, 43% lower cost-per-click and 400% higher click-through rates in June. A large wireless communications company’s campaigns have received 28% more clicks since Bing launched than in previous weeks. One PC manufacturer’s impressions have increased 46% since Bing launched.
And, probably the most exciting part of the whole blog post, Microsoft said to stay tuned for a completely new set of Bing TV commercials which you can expect to see in the coming weeks. Hurray!
To be fair though, 8 percent growth is nothing to turn your nose up at and it seems Microsoft's new search effort is actually pretty popular with some people. At this stage it's probably safe to say we've all given Bing a shot but has anyone decided to stick with it? Let us know in the comments below!
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Jane McEntegart is a writer, editor, and marketing communications professional with 17 years of experience in the technology industry. She has written about a wide range of technology topics, including smartphones, tablets, and game consoles. Her articles have been published in Tom's Guide, Tom's Hardware, MobileSyrup, and Edge Up.
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socalboomer It's my primary - I hit Google if I can't find it with Bing.Reply
I like Bing maps better than Google's (especially some of the directions features) and the general Bing results are quite good - better than the "popularity contest" that are Google's results. . . -
lifelesspoet So now we have a choice between google's data mining or microsoft's getting kickbacks to funnel us consumers into different shopping sites.Reply
This is a lose/lose for consumers. -
apmyhr I prefer Bing on most things except News, which is extremley important. Right now, Google is amazingly better at News, in both article relavence and quality of sources. Until Microsoft improves in that, I will probably stick with Google.Reply -
Master Exon I had a friend who called me a sheep for using Google instead of jumping on the Bing bandwagon. I'll check it out when Google disappoints.Reply -
bourgeoisdude It isn't my primary yet, but only because it's so hard to break old habits.Reply
Since it first came out, search results with bing have drastically improved. I'm ready to switch, in fact I'm changing my home page now. -
bfstev i find that bing is better with specific queries while google is better at general ones.Reply
i wonder what kayak has to say about that bing travel statistic -
brendano257 bfstevi find that bing is better with specific queries while google is better at general ones.i wonder what kayak has to say about that bing travel statisticReply
For specifics in Google, click the "Advanced search" on the right of the bar and put the words that MUST be in the phrase you search for. Google automatically omits words like "the, of, and, on" and such, and also will give you results with only certain parts of your search query, because exact ones don't work sometimes. Google just gives you the choice :)
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apmyhr Master ExonI had a friend who called me a sheep for using Google instead of jumping on the Bing bandwagon. I'll check it out when Google disappoints.Because we all know there is no such thing as a Google bandwagon.Reply -
dotaloc i upgrade computers alot at my job and used to always change from the (often default) live search to google because live didn't find things in the order that i expected. bing does. i don't change it when it is the default, but still use google when i ever have to type in a search engine address...probably out of habit.Reply