Microsoft Bing is Growing, ComScore Reports

ComScore announced yesterday via press release that during its second week, Microsoft saw its daily searcher penetration increase by 3 percentage points to 16.7 percent, compared to the week before Bing launched. This is up from 15.8 percent of daily searcher penetration during Bing’s first week online. Bing also garnered 12.1 percent of internet searches, compared to 11.3 percent during the week of launch and up from 9.1 percent before Bing launched.

“It appears that Microsoft Bing has continued to generate interest from the market for the second consecutive week,” said Mike Hurt, ComScore senior vice president. “These early data reflect a continued positive market reaction to Bing in the initial stages of its launch.”

The news comes about the same time Google decided to include a “Discover the Web” button on its homepage. The link brings you to a page that shows off all of the nifty things that irregular users might not know Google could do. Included is weather forecasts, movie times, a flight tracker and unit conversion.

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  • AdamB5000
    So when you want someone to look something up on the internet, do we have to say "Bing it" instead of "Google it?"

    "Hey, Brad, I Googled Ron Paul and I like what I saw."

    "Yeah, I Bung (or Binged) him last week and watched a whole bunch of videos."
  • bk420
    I'll stick with google.

    I tried bing but i'll still stick with Google's Chorme and my custom homepage.
  • squatchman
    Let's try to keep examples within the realm of possibility.

    I've been trying to compare the search output from both google and bing lately, and they're usually pretty spot on for each other. Sometimes google has a better result, and sometimes bing has a better result.

    I've at least added bing to my firefox search box.