Microsoft Bing is Growing, ComScore Reports

By Jane McEntegart
published

Research from Comscore reports that Microsoft latest search endeavor, Microsoft Bing, experienced slow and steady growth during its second week online.

ComScore announced yesterday via press release that during its second week, Microsoft saw its daily searcher penetration increase by 3 percentage points to 16.7 percent, compared to the week before Bing launched. This is up from 15.8 percent of daily searcher penetration during Bing’s first week online. Bing also garnered 12.1 percent of internet searches, compared to 11.3 percent during the week of launch and up from 9.1 percent before Bing launched.

“It appears that Microsoft Bing has continued to generate interest from the market for the second consecutive week,” said Mike Hurt, ComScore senior vice president. “These early data reflect a continued positive market reaction to Bing in the initial stages of its launch.”

The news comes about the same time Google decided to include a “Discover the Web” button on its homepage. The link brings you to a page that shows off all of the nifty things that irregular users might not know Google could do. Included is weather forecasts, movie times, a flight tracker and unit conversion.

Jane McEntegart
21 Comments Comment from the forums
  • AdamB5000
    So when you want someone to look something up on the internet, do we have to say "Bing it" instead of "Google it?"

    "Hey, Brad, I Googled Ron Paul and I like what I saw."

    "Yeah, I Bung (or Binged) him last week and watched a whole bunch of videos."
    Reply
  • bk420
    I'll stick with google.

    I tried bing but i'll still stick with Google's Chorme and my custom homepage.
    Reply
  • squatchman
    Let's try to keep examples within the realm of possibility.

    I've been trying to compare the search output from both google and bing lately, and they're usually pretty spot on for each other. Sometimes google has a better result, and sometimes bing has a better result.

    I've at least added bing to my firefox search box.
    Reply
  • Hanin33
    the porn show is the only thing garnering Bing any extra hits. and probably the fact that content filters haven't picked up on their servers yet so kids and filter hoppers are using it while they can.
    Reply
  • fulle
    ^because its more efficient to say: "Look for "it" in your search engine of choice", rather than "Google it." Its always good to get annoyed when people replace a 9 word phrase with a 2 word one. Do you catch my sarcasm?

    "Bing it" or "Binged"/"Bung" won't be used. We don't run around saying "I Yahooed it" or "Yahoo it", now do we?
    Reply
  • gnesterenko
    I for one am sticking to google - both services find what i'm looking for efficiently, but I'm used to the one so whatever.

    However, I have made it a point to say "Bing it" anytime I would have said 'google it' before. Partly this is because the former is only 2 syllables while the later is 3, so its faster to say. But mainly I want to play the devils advocate and so far, its been catching people off guard. We'll see if I can make it catch on in my office.

    "The views expressed here are mine and do not reflect the official opinion of my employer or the organization through which the Internet was accessed."
    Reply
  • zendax
    I plan to use Bing regularly, as long as it performs well. Say what you will about Microsoft, but it's good to see some competition in the search engine market.
    Reply
  • erloas
    I always just say "search for it" or "look it up" or something along those lines.

    I've been using Bing quite a bit recently just to see how it compares. Right now it seems just as good as Google. Of course a lot of the things I search for tend to not come up with good results from anywhere, being that it is usually fairly obscure/specific sorts of things.
    Reply
  • japnoise99
    Of coarse its popular. Its safe free porn!
    Reply
  • Niva
    I've actually also been giving bing a serious try and it is very good. This is only a week in and I've found some obsucre internet items on it that google could not find for me. Honestly I don't care about which search engine gives me the results I need, all that matters is the end result. Cheers for competition, hope bing takes over 50% of the internet search market because google has gotten ridiculously huge imo. Once that happens I can return to hating Microsoft once again.
    Reply