Amazon's Prime Instant Video Comes To All Android Customers In US, UK And Germany

Amazon has finally brought its Prime Instant Video service to Android, after allowing it for many years only on its own Kindle Fire devices and on iOS. Unfortunately, only Prime customers from the US, UK and Germany will be able to use the new service, since those are the only places where Amazon is providing the Instant Video streaming service right now.

The availability of Instant Video comes as part of a major update to the Amazon shopping app for Android:

"Tens of millions of our customers have installed the Amazon app on their Android phones in order to enjoy the ease and convenience of shopping Amazon on the go," said Paul Cousineau, Director of Mobile Shopping. "Now, the latest Amazon App for Android combines that award-winning mobile shopping experience with access to Amazon's digital products and services, including unlimited streaming of tens of thousands of movies and TV episodes at no additional cost for Prime members. At Amazon, we are always innovating on behalf of our customers and we look forward to receiving their feedback on this enhanced shopping experience."

The new shopping app includes Amazon's full catalog of digital products:

Hundreds of millions of items for purchase, along with Customer Reviews, 1-Click purchase and access to account and delivery informationTens of thousands of movies and TV shows available for unlimited streaming for Prime members, including favorite HBO shows such as The Sopranos, True Blood, Boardwalk Empire, Six Feet Under and The Wire, and Amazon Original series like Alpha House, Tumble Leaf, Creative Galaxy and AnnedroidsMore than 200,000 movies and TV episodes to rent or buyOver 30 million songsMore than two million Kindle books, along with over 150,000 audiobooks and more than 600,000 exclusive books that customers won't find anywhere else5 GB of free photo back-up with Amazon Cloud Drive

To access the video content, users need to install the Instant Video player from Amazon's shopping app, and only then will they be able to watch the videos. It's a little strange that Amazon doesn't just let users install the app directly from the Play Store, much like you would install Instant Video's competitor, Netflix.

It seems Amazon wants to force its customers to browse through all of its content in just one place. This goes against a recent trend we've been seeing lately (which Facebook has been leading), with big companies trying to "un-bundle" certain apps or features instead of offering them all together in a monolithic app. However, from many points of view, Amazon is already a monolithic entity serving all kinds of products, and perhaps the company sees videos as just another kind of product its customers can find by searching inside the Amazon app.

If you want to start watching Instant Video streaming right away, just download Amazon's shopping app, log in, and look for Instant Video. If that link doesn't work for you, try searching for it in the Play Store again, as Google seems to be redirecting people to a different version of the app based on the country they are in.

Follow us @tomshardware, on Facebook and on Google+.

Lucian Armasu
Lucian Armasu is a Contributing Writer for Tom's Hardware US. He covers software news and the issues surrounding privacy and security.
  • Achoo22
    This app has access to:
    find accounts on the device
    add or remove accounts
    approximate location (network-based)
    precise location (GPS and network-based)
    test access to protected storage
    modify or delete the contents of your USB storage
    take pictures and videos
    Wi-Fi connection information
    view Wi-Fi connections
    Device ID & call information
    read phone status and identity
    receive data from Internet
    read Home settings and shortcuts
    create accounts and set passwords
    prevent device from sleeping
    view network connections
    install shortcuts
    use accounts on the device
    full network access
    control vibration
    Updates to Amazon may automatically add additional capabilities within each group.

    Thanks, but no thanks.
  • ddpruitt
    It's about time, we've been asking for this for years.
  • WildBear247
    It's about friggin time. Can't believe it took Amazon this long to make this happen, especially considering iPhone & iPod users have had Instant Video functionality for some time.
  • jalek
    Amazon needs to consolidate their apps. There's the Appstore app, the MP3/Prime music app, and the Amazon shopping app. Then there's the Kindle app, Amazon Local app, Amazon Seller app, Amazon Wallet app... Come on now.