If you want to secure that PC hardware deal during Prime Day, you’ll need an Amazon Prime membership — Here’s how to take part at no cost

Prime Day Cover Image
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As an experienced deals hunter and shopper for both work and my own need for tech retail therapy, there are some barriers to being able to fully leverage any of the best deals during Amazon's Prime Day sales event. Firstly, an Amazon Prime membership is essential to be able to see and purchase any of the exclusive Prime deals. Secondly, it’s not just Amazon that is hosting exclusive deals content during this period. Retailers like Newegg, Walmart, and Best Buy all want to jump in on the sales action, and some of these retailers also require memberships to access their best offers or exclusive items.

The Amazon Prime Day event is taking place this year from July 7 to July 11, 2025 — the first four-day Prime Day event since its inception. The Prime Day sales offer significant discounts across a wide range of products, and are a great time to find a bargain on that piece of tech that you’ve had your eye on.

Stewart Bendle
Deals Writer

Stewart Bendle is a deals and coupon writer at Tom's Hardware. A firm believer in “Bang for the buck” Stewart likes to research the best prices and coupon codes for hardware and build PCs that have a great price for performance ratio.