The pains of Intel: From CPU design and process technology challenges to internal clashes and political pressure

MEMBER EXCLUSIVE
Intel's headquarters in Santa Clara, Calif.
(Image credit: Intel)

Intel's struggles did not start yesterday, but years ago, and now the company faces problems across multiple fronts. It's hard to say when things turned dark for Intel or attribute any particular business decision that led to this situation, but yet here we are: Intel is bleeding money, the performance of its products is behind offerings from AMD and Nvidia, its foundry efforts yet have to take off as its current process technologies are behind products fabbed at TSMC, and it has to lay off tens of thousands of employees to cut costs and attempt to break even in 2026.

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Anton Shilov
Contributing Writer

Anton Shilov is a contributing writer at Tom’s Hardware. Over the past couple of decades, he has covered everything from CPUs and GPUs to supercomputers and from modern process technologies and latest fab tools to high-tech industry trends.

  • thestryker
    This is a really good piece which hits all the important points of what has been going on.

    Not super serious, but this was missed, should be Arrow Lake:
    On the client side, Alder Lake-S desktop CPUs and Alder Lake notebook parts — both made largely at TSMC
    Reply
  • John Nemesh
    Paywalled, didn't read, not gonna pay. Intel is doomed. We know WHY...they sat on their laurels for a decade thinking AMD would never be able to dethrone them. Hubris has a tendency to bite you square in the butt...Intel deserves it.
    Reply
  • rluker5
    John Nemesh said:
    Paywalled, didn't read, not gonna pay. Intel is doomed. We know WHY...they sat on their laurels for a decade thinking AMD would never be able to dethrone them. Hubris has a tendency to bite you square in the butt...Intel deserves it.
    It was only partly AMD, mostly TSMC. 3D fabric is a TSMC innovation, and if AMD chips consumed considerably more power the non 3D just wouldn't be able to compete, much less win. Raptor Lake is still DUV lithography. AMD did not make EUV, they ordered it from TSMC, like 3D cache. The 9950X would not look very good compared to the 13900k if it were on 10++.
    Reply
  • ingtar33
    rluker5 said:
    It was only partly AMD, mostly TSMC. 3D fabric is a TSMC innovation, and if AMD chips consumed considerably more power the non 3D just wouldn't be able to compete, much less win. Raptor Lake is still DUV lithography. AMD did not make EUV, they ordered it from TSMC, like 3D cache. The 9950X would not look very good compared to the 13900k if it were on 10++.
    somehow you turned intel failings into AMD mediocrity. amazing blue goggles, do you work for Userbenchmark?

    Here is the facts of the matter. In 2011 with complete domination in hand in the pc market and the new smartphone/tablet market opening up Intel took a gamble. they were going to prioritize mobile cpus, with the end goal of shrinking their x86/x64 leading Core tech down to mobile sizes and voltages, bringing the desktop to the tablet, with an eye toward dominating the mobile market as well. This shift in design philosophy emphasized node shrinkage, and power savings over performance gains. they also split off a large chunk of their engineering department to work on the Atom processor as a stopgap to get their foot in the door at the mobile level while they attempted to transition desktop power to mobile form factor.

    -note, intel was not interested in the desktop market that they now owned, it was not their priority. and enter an era of 5%-10% performance gains largely from efficiency gains and node shrinks.

    well Atom failed, hundreds of thousands of manhours and millions of dollars of money burnt, and the node shrinking hit a hard technical wall intel couldn't overcome...

    Intel, still with no real competition in desktop chose to attack the node shrink issues and pored all their R&D into fixing their problems getting past 10nm, meanwhile Intel had hit the limits of their Core cpu structure with Skylake. they relied on lithography improvements and increased clock speeds to stretch out the lifespan of the chip design, rather then design a new one, as all their assets and time and money were being pored into their node shrinkage... this looped them 6 generations of refreshes with no significant design changes while they milked the pc public.

    What's fascinating is Intel had gone through a few CEO changes over this time, and it's largely believed they were still pushing the desktop on mobile design philosophy due to lack of direction from the top. as far as the top was concerned as long as money rolled in everything was good, so the design philosophy and direction of their R&D wasn't really touched...

    Ryzen hit the market between the eyes, but Intel were slow to recognize the problem. if you all remember Ryzen one hit the market in 2017... during the 1st skylake refresh (7th gen). Intel still didn't wake up to the problem Ryzen represented, because at the time Ryzen, while competitive was still behind by about 5% in IPC (ryzen launched with very low clocks, and while it was about on par with intel at 4ghz, the clock speeds of 8th gen opened up a significant 15% or more lead in actual performance). Furthermore Intel had just started in on it's lithography issues and still believed it was a minor problem they could lick with a little more time.

    While Ryzen went through it's growing pains intel stretched out the skylake architecture for 5 more refreshes pumping clocks and languishing on 10nm... lack of direction from the top and confused mission in engineering meant intel was mostly just playing with themselves while the house burnt down around them

    They wouldn't wake up to the problem they had made for themselves until Ryzen 3 and x3d hit the markets. REALLY late in the game to realize they had lost hold of the market. But i think they could have survived this had they not completely dropped the ball on datacenter cpus. That was where AMD did the real damage to intel. While AMD/Intel cpus were a toss up durring ryzen 3, in datacenters it wasn't even a game anymore, with AMD server cpus vastly out performing intel xeon chips, by significant margins, in pretty much every metric, power draw, core count and raw performance. AMD's chiplet design really showed it's power in the datacenter market, and that was were AMD made it's fastest and most significant inroads and did the biggest damage to Intel's profits.

    Intel's xeon architecture is really showing it's age, unlike the rest of the skylake refreshes intel couldn't just increase the clock speeds to make up for a lack of technical design improvements.
    Reply
  • thestryker
    ingtar33 said:
    Here is the facts of the matter. In 2011 with complete domination in hand in the pc market and the new smartphone/tablet market opening up Intel took a gamble. they were going to prioritize mobile cpus, with the end goal of shrinking their x86/x64 leading Core tech down to mobile sizes and voltages, bringing the desktop to the tablet, with an eye toward dominating the mobile market as well. This shift in design philosophy emphasized node shrinkage, and power savings over performance gains. they also split off a large chunk of their engineering department to work on the Atom processor as a stopgap to get their foot in the door at the mobile level while they attempted to transition desktop power to mobile form factor.
    Unfortunately Future brought the axe down on Anandtech so linking you the appropriate article isn't possible anymore, but Intel did not take mobile seriously. If they had they'd have used a more performant design, but the margins for mobile was tiny. Qualcomm passed Intel in CPU shipments in the 2010s, but had a fraction of the revenue from those sales. As early as IVB Intel had core architecture running as low as 4W (they did not release anything of the sort). The Atom chips were built to be as cheap as possible while not encroaching on the performance of Core SKUs.
    ingtar33 said:
    stretched out the skylake architecture for 5 more refreshes pumping clocks and languishing on 10nm...
    Skylake generations were 6, 7, 8, 9 and 10 and they were only on 14nm.
    ingtar33 said:
    While AMD/Intel cpus were a toss up durring ryzen 3, in datacenters it wasn't even a game anymore, with AMD server cpus vastly out performing intel xeon chips, by significant margins, in pretty much every metric, power draw, core count and raw performance.
    It wasn't until Milan that AMD was better across the board. They broke in with core counts and PCIe connectivity and kept improving each generation. This is certainly where the chiplet design caught Intel flat footed and they had no response.
    Reply
  • bit_user
    thestryker said:
    Unfortunately Future brought the axe down on Anandtech so linking you the appropriate article isn't possible anymore,
    A mod mentioned they're moving the content to another hosting provider, although it's been redirecting to the forums for more than a week, so... I guess I'll believe it when I see it.

    In the meantime, you can link via www.archive.org. When I tried it, even the search feature of Anandtech worked, meaning I could still use it to find articles!
    Reply
  • sseemaku
    ingtar33 said:
    While Ryzen went through it's growing pains intel stretched out the skylake architecture for 5 more refreshes pumping clocks and languishing on 10nm... lack of direction from the top and confused mission in engineering meant intel was mostly just playing with themselves while the house burnt down around them
    Aren't you saying same thing? Intel either failed or didnt prioritize to solve its 10nm issues and fell behind while AMD benefited from continuous process advancements by TSMC. Not saying AMD didn't innovate, but without the process boost from TSMC, even AMD would have had trouble.

    Also, Intel focused on reducing the power consumption of their CPUs, but not perf improvements. Because their competition was ipads and iphones, not AMD from 2010 till around 2018.
    Reply
  • DS426
    thestryker said:
    ...
    Skylake generations were 6, 7, 8, 9 and 10 and they were only on 14nm.

    It wasn't until Milan that AMD was better across the board. They broke in with core counts and PCIe connectivity and kept improving each generation. This is certainly where the chiplet design caught Intel flat footed and they had no response.
    Yep and that's why there was so much confusion through that era as desktop chips stayed stuck on 14 nm (all the way to 11th gen -- Rocket Lake -- which backported Ice Lake's 10 nm cores and newer architecture) while laptop chips went to 10 nm since smaller dies didn't crush Intel's margins on their flailing 10nm node. Cannon Lake was Intel's first CPU on 10 nm ("9th gen"), but it was mobile only and a paper launch product since 10 nm wasn't healthy yet (only one SKU was released, a little dual-core Core-i3 I believe). Ice Lake followed that up and actually showed up in some numbers in laptops.

    Not that we have to nitpick on details, but I think it just illustrates the mess that Intel was in during those years. Deflecting Intel's softness today rather than holding them accountable for their own failures doesn't help anyone or anything. This article provided a great summary, although there are still many details of the 2010's that folks need to be aware of and understood in their context to paint an accurate grand picture of why things are the way they are today.
    Reply
  • Roland Of Gilead
    ingtar33 said:
    somehow you turned intel failings into AMD mediocrity. amazing blue goggles, do you work for Userbenchmark?

    Here is the facts of the matter. In 2011 with complete domination in hand in the pc market and the new smartphone/tablet market opening up Intel took a gamble. they were going to prioritize mobile cpus, with the end goal of shrinking their x86/x64 leading Core tech down to mobile sizes and voltages, bringing the desktop to the tablet, with an eye toward dominating the mobile market as well. This shift in design philosophy emphasized node shrinkage, and power savings over performance gains. they also split off a large chunk of their engineering department to work on the Atom processor as a stopgap to get their foot in the door at the mobile level while they attempted to transition desktop power to mobile form factor.

    -note, intel was not interested in the desktop market that they now owned, it was not their priority. and enter an era of 5%-10% performance gains largely from efficiency gains and node shrinks.

    well Atom failed, hundreds of thousands of manhours and millions of dollars of money burnt, and the node shrinking hit a hard technical wall intel couldn't overcome...

    Intel, still with no real competition in desktop chose to attack the node shrink issues and pored all their R&D into fixing their problems getting past 10nm, meanwhile Intel had hit the limits of their Core cpu structure with Skylake. they relied on lithography improvements and increased clock speeds to stretch out the lifespan of the chip design, rather then design a new one, as all their assets and time and money were being pored into their node shrinkage... this looped them 6 generations of refreshes with no significant design changes while they milked the pc public.

    What's fascinating is Intel had gone through a few CEO changes over this time, and it's largely believed they were still pushing the desktop on mobile design philosophy due to lack of direction from the top. as far as the top was concerned as long as money rolled in everything was good, so the design philosophy and direction of their R&D wasn't really touched...

    Ryzen hit the market between the eyes, but Intel were slow to recognize the problem. if you all remember Ryzen one hit the market in 2017... during the 1st skylake refresh (7th gen). Intel still didn't wake up to the problem Ryzen represented, because at the time Ryzen, while competitive was still behind by about 5% in IPC (ryzen launched with very low clocks, and while it was about on par with intel at 4ghz, the clock speeds of 8th gen opened up a significant 15% or more lead in actual performance). Furthermore Intel had just started in on it's lithography issues and still believed it was a minor problem they could lick with a little more time.

    While Ryzen went through it's growing pains intel stretched out the skylake architecture for 5 more refreshes pumping clocks and languishing on 10nm... lack of direction from the top and confused mission in engineering meant intel was mostly just playing with themselves while the house burnt down around them

    They wouldn't wake up to the problem they had made for themselves until Ryzen 3 and x3d hit the markets. REALLY late in the game to realize they had lost hold of the market. But i think they could have survived this had they not completely dropped the ball on datacenter cpus. That was where AMD did the real damage to intel. While AMD/Intel cpus were a toss up durring ryzen 3, in datacenters it wasn't even a game anymore, with AMD server cpus vastly out performing intel xeon chips, by significant margins, in pretty much every metric, power draw, core count and raw performance. AMD's chiplet design really showed it's power in the datacenter market, and that was were AMD made it's fastest and most significant inroads and did the biggest damage to Intel's profits.

    Intel's xeon architecture is really showing it's age, unlike the rest of the skylake refreshes intel couldn't just increase the clock speeds to make up for a lack of technical design improvements.
    Nicely put! (y)
    Reply
  • usertests
    thestryker said:
    Unfortunately Future brought the axe down on Anandtech so linking you the appropriate article isn't possible anymore, but Intel did not take mobile seriously.
    I didn't notice. There's likely to be multiple archives of every article out there (you could force multi-page articles to display as one page) and *probably* a directory of them made by archivists, but that is still an incredible nuisance.
    Reply