Tablet makers shipped an estimated 25 million tablets in the second quarter of this year, up from 18.7 million in the first quarter and up from 15 million in the second quarter of last year. Given the impact of the back-to-school as well as holiday shopping season, there is no reason believe that the industry can't crack 100 million units this year.
Of course, Apple is still dominating the segment with a 68.2 percent market share, which was up from 61.5 percent last year, despite a growing portfolio from Android tablet makers. Apple shipped 17 million of those 25 million tablets in Q2. Samsung was second with 2.4 million, followed by Amazon with 1.3 million, Asus with 855,000 and Acer with 385,000 units.
Samsung's and Asus' growth rates were greater than that posted by Apple - 117.6 percent and 115.5 percent versus 84.3 percent, respectively - but Apple is growing from a much greater base. Apple added an absolute number of shipments of nearly 7.8 million year over year, while Samsung and Asus gained 1.3 million and 458,000. Following Apple, Samsung's market share increased slightly to 9.6 percent. Amazon has an estimated 5 percent and Asus 3.4 percent. Acer was the only tablet maker to post a shipment and market share decline among the top 5 - and now has about 1.5 percent of the market, IDC estimates.