Around the world, people continue to migrate to Windows 10, but there is more to Microsoft's new OS than a speedy browser, dark themes, and a bag full of new applications. Also debuting in Windows 10 are a few features that will make anyone concerned with privacy cringe, and they all surround Cortana.
To some users, Cortana represents an extremely useful application that assists you with various tasks. Not only can Cortana keep track of your appointments, but it has the ability to search the Internet, check the weather, tell you the time, open some applications, and even tell you jokes. These functions are not only helpful, but fun to use, as Microsoft has been working tirelessly to demonstrate.
However, to a certain extent, Cortana spies on your every move. To be fair, Microsoft put this information in Cortana's FAQ (opens in new tab), and it is common that programs and services collect information from you that relate to that service, and many of us have come to accept that. For example, Google collects information on what you search and what websites you visit, and it sells this information to advertisers. But at this point in the computerized world, many people have come to terms with this fact and don't mind it.
The problem with Cortana is that it goes beyond this more generally accepted level of data collection. Cortana will not only remember all of your search history, but it will also collect information on the people you know, the places you go, your calendar details, your emails, IM messages, your text messages, your phone calls, and virtually everything else you do. That's not to mention that the system sends "speech data" to Microsoft (opens in new tab) periodically. Microsoft is ambiguous as to what "speech data" is, so we don't know if it is voice recordings or some other sort of information, such as generalized statistics.
Personally, while I would be okay with Microsoft gathering data from me using this service to some degree, I can't help but feel this is going way too far. Gathering my location isn't such a big deal; that is probably necessary if I want Cortana to give me directions or tell me the temperature or the time. However, I can't think of a single scenario in which I would want Cortana to record my voice, emails, text messages or IMs.
Microsoft will allow you to clear this data online periodically so that Cortana doesn't get overloaded with useless information. For example, you might go to visit New York for a few days and don't expect to go back anytime soon. You don't want Cortana to keep informing you that NYC traffic is backed up or that there is road construction.
It's good that Microsoft gives you this ability, but the company won't let you deactivate any of these data monitoring systems, and that is a problem.
In other words, you can either choose to have Cortana at the cost of Microsoft watching everything you do and listening to every word you say, or you can deactivate Cortana altogether. Given how many functions are tied into Cortana, it is a tough choice to disable several key features of the OS just so you can have some level of privacy.
Microsoft doesn't hide how it intends to use the information collected through Cortana, either. Although Microsoft said that a lot of the data collected is to allow Cortana to function and to improve its service, Microsoft also directly stated that it uses this information to also provide "personalized suggestions." This takes the forum of targeted advertising, not only in the Windows Store, but in various Windows applications and on websites.
Microsoft goes on to state that "Cortana also allows you to connect to third-party services for additional personalized experiences based upon information you shared with the third-party services. For example, choosing to sign into Facebook with Cortana allows Microsoft to access certain Facebook information so that Cortana and Bing can give you more personalized recommendations." In other words, it will take in even more information from your activities, and sell this information to others for the sake of providing advertising.
If you are concerned about your privacy and use Windows 10, make sure you read everything carefully before you hit accept, or you might regret it later.