Asus, the pioneers of the netbook, are dialing back shipments due to weakening demand.
Although the third quarter is typically a high point for the company, Asus has adjusted its netbook shipment down to 1.4 million units, a fall compared to 1.5 million and 1.6 million from the previous quarters.
Asus CEO Jerry Shen blames the decreased demand on the Apple iPad, which he thinks is cannibalizing the sales of netbooks.
We think that another possible explanation is that the netbook craze may be dying down a bit due to heavily discounted notebooks and the stagnation of netbook hardware.
On the bright side, Asus will be seeing gains in both its laptop and motherboard shipments for the third quarter.