HTC Launches "One" Product Line With Android 4.0, 8MP Cams

HTC's new flagship phone is a beautiful piece of work. Powered by a quad-core 1.5Ghz Tegra 3 SoC, 4.7-inch SuperLCD2, and 8 MP f/2.0 camera, the One X has specs that will surely make any competitor do a double take before its next launch.

One of the problems with HTC has been the confusing line of product names that don't necessarily relate to one another. (It also didn't help that the company released a new phone almost every three months.) HTC is cutting back and is introducing the "One" series. Basically, think of it as the company's answer Samsung's popular Galaxy series.

Unlike Samsung, however, HTC is launching three phones in tandem in order to attract customers regardless of their budget. The One X is the series headliner, and it's made of out machined polycarbonate, making it feel light yet very strong. The One S is one step down and utilizes a plasma electrolytic oxidation, which basically involves subjecting an aluminum case to high voltage to achieve a crystalline coating supposedly four times stronger than straight up anodized. The One V is more of a budget oriented beast and revives the unibody aluminum design first seen in the Legend of 2010.

Topping it off, HTC's giving all three phones Ice Cream Sandwich, 8 MP camera, 25 GB of Dropbox storage (for 2 years), Beats audio integration, better performance, and improved displays. Those things are rather standard in our opinion, and things you'd expect from any evolving smartphone platform. The thing that really impresses me is the focus on camera quality. The collective sum of HTC's new smartphone features is called ImageSense 4.0, and it's something that any shutterbug should covet.

Camera with ImageSense:

  • 8 megapixel camera with auto focus, smart LED flash, and BSI sensor (for better low-light captures)
  • F2.0 aperture and 28mm lens
  • 1080p HD video recording
  • 1.3 megapixel front camera (720p for video chat)
  • Dedicated imaging chip
  • Capture a photo in the midst of recording HD video
  • Continuous shooting mode captures multiple snapshots
  • Auto flash smartly determined by distance from your subject
  • Video stabilization feature removes annoying, shaky motion
  • High quality slow motion video capture and playback

When it comes to smartphones, consider that taking pictures is the second most common task after actually making a phone call. Moreover, last year 45 billion pictures were uploaded to Facebook. Yet, Peter Chou, CEO of HTC, makes an excellent point that the quality of those pictures tend to be poor. Take the iPhone 4S as an example. Even with all the work that Apple has done with the recent A5, image processing on a smartphone is nothing like a decent point-and-shoot camera. That's why it's surprising that HTC really understands that the ideal camera phone is one where you aren't missing the quality of a point and shoot. And for the One series, the company made the critical step invest time and energy to design its own image processor. That's exactly what the professional camera vendors like Canon do.

Now you can take pictures faster due to the F2.0 aperture. But what's even cooler is that you can take pictures while you're shooting a video. There's no performance penalty when we tried the One X for ourselves. For a complete breakdown, watch the press conference video that we uploaded. We're planning to spend more time with HTC One series on the show floor, but we wanted to give you this breakdown as we wound up the pre-show press conferences.

    That's what we need, more HTC phones with ambiguous names to flood the market and confuse consumers.
  • joytech22
    Sh*t. Just got my Galaxy Nexus like 2 months ago and I already want this.
    Photo quality and video quality are important to me. :|
  • nebun
    now they need to get rid of the bloatware
  • nebun
    joytech22Sh*t. Just got my Galaxy Nexus like 2 months ago and I already want this.Photo quality and video quality are important to me. :| happy with what you will never have the best or the fastest advances way to fast to keep up
  • ikyung
    I started with an iphone then went to galaxy. I want to see the S3, iphone 5, and this before I move to quad core smartphones.
  • iceman1992
    I'd like them to give a guarantee of 2 or 3 major OS updates within 1 week of official release
  • Antimatter79
    Camera camera camera. Now what about battery life with that quad core and big display? My single core HTC Inspire only lasts about 90 mins if I were to talk the battery down from 100%, and that's with Juice Defender running. Forgive me if it was mentioned during the conference....I just can't watch a 25 minute press conference in hopes of hearing mention of a "feature" that is of more priority for me than an improved camera.
  • nikorr
    Great, maybe its time to get replacement and retire my Nokia : ))
  • marclee37
    there could be a better name.. one x, one y, one z sounds odd.. what about two x three y four z...? 2nd generation would be one x2, one y2 etc.. "one" is not an apparent noun it creates the confusion again HTC
  • razor512
    Instead of trying to build a better camera into a phone, why not build a phone into a decent DSLR?

    anyway, the phone seems well designed, but I would like to know how much RAM it has installed.

    Would also like to see benchmarks on wireless reliability since they are going with a metallic case.

    Would also be interested in see if if any phone makers would be willing to go back to the older design of thicker/ stronger but still slightly flexible plastic and buffer zones for impact. (phone makers have focuses so much on making phones thinner that they have become weaker to a point where the most popular accessory for modern smart phones is a bulky protective case for the phone)