Apple Defends iPad Mini's $329 Price

Due to the tablet apparently offering higher quality, Apple marketing chief Phil Schiller believes the iPad Mini warrants a higher price tag than its rivals.

Rival 7-inch tablets cost as little as $199, but the iPad Mini will set consumers back $329. However, during an interview with Reuters, Schiller defended the price of the recently unveiled 7.9-inch tablet by saying customers have been shelling out more cash for the 9.7-inch iPad over its competition.

"The iPad is far and away the most successful product in its category. The most affordable product we've made so far was $399 and people were choosing that over those devices," Schiller said. "And now you can get a device that's even more affordable at $329 in this great new form, and I think a lot of customers are going to be very excited about that."

"Others have tried to make tablets smaller than the iPad and they've failed miserably," Schiller said regarding the iPad Mini's thin and light design. "These are not great experiences."

The iPad Mini least-expensive variant is $329 for the 16GB W-Fi version. Rival 7-inch tablets such as Google's Nexus 7, Amazon's Kindle Fire HD and the Samsung Galaxy Tab 2.0 sell for $199. While Google's Nexus 7 only comes with 8GB of storage, the Kindle Fire HD sells for the same $199 price and matches the iPad mini's 16GB of storage.

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  • AsTheDeath
    In other words: "We know it's overpriced, but people still buy it, so what would you do?"
  • ddpruitt
    "Others have tried to make tablets smaller than the iPad and they've failed miserably,"

    Really, has no one clued this man in on the Nexus 7, Kindle Fire, Galaxy Tab....

    You know the tablets that Apple is copying.
  • nbelote
    It's still way too overpriced like all of Apple's stuff.
  • Other Comments
  • nbelote
    It's still way too overpriced like all of Apple's stuff.
  • brushrop03
    LoL. What world does this guy live on? You have a more inferior product and price it $130 more?

    Now if this thing had the same specs (or even similar) as the iPad 3 (not the one they just announced), I would say sure. But fairly underpowered CPU and Screen that is way lacking? Come on...
  • tramit
    Depends, if that product does what you need it to do and if it brings a little happiness to your short time on this planet. Who are we to judge people by how they spend their own hard earned money. Unless someone on welfare is buying this stuff....