Intel is flexing its marketing muscles around its Arc Alchemist lineup, even though the cards themselves are still missing from the world at large (with the exception of China, which has current exclusivity on the entry-level Arc A380). The company has enlisted tech-streamer Robeytech in a bid to deliver its secretive and coveted Arc A770 to be integrated - and showcased - in case modders' creations. If you need a refresher on Intel's Arc (understandable given how long they've been talked about), here's everything we know.
All three creations - signed by LiquidHous, Blue Horse, and PC Werkz - integrate Intel's Arc identity within tones of blue and violet. The three systems are beautiful in their own way, making good use of liquid cooling installation to enhance the cards' clean, industrial design.
Building upon its marketing campaign, Intel launched its "Gamer Days" promotion just yesterday, which runs from August 25th through September 30th. Through it, participants will be given a chance to bring the LiquidHaus system home, and there are a series of deals with hardware prizes that, in some instances, reach $10,000.
Intel's Arc launch has been postponed multiple times over problems with inconsistent, poor drivers and the alleged board partner manufacturing cancellations "due to quality concerns." As a result, everyone is still waiting for quality reviews showcasing the customer value of a third player in the high-performance, discrete GPU segment.
One would expect that Intel's accelerating and increasingly serious marketing efforts mean that Arc's worldwide launch is closer than one might think. While initial performance reviews on (imported) Arc A380 cards showcase meager performance (which is to be expected from Intel's entry-level product), overlocking endeavors that have sidestepped Intel's voltage controls show that there's considerable grunt available in even entry-level Arc cards.
Hopefully, that Arc A770 cards are already hitting tech influencers' hands means they're also being distributed to review outlets - with a fast-approaching release date lock-in. We'll just have to wait and see.
The way things are going that may be battlemage assuming they do not cancel the whole thing like some analysis are saying they should.
Bailing out of GPUs altogether doesn't make much sense since Intel will still need an internal graphics department for its IGPs. As Nvidia and AMD drift further away from sub-$300 GPUs, decently powerful IGPs will become increasingly important at the lower-end and Intel needs to get its (I)GPU game sorted out before then.
You know, I've been an engineer in the semi business for over 25 years now. It's absolutely hilarious to me when I watch the financial talking head "experts" and "analysts" give their take on my industry. It's plainly apparent they don't have a clue what they're talking about. Like they're so far out in left field that they're gonna have to pay for parking again.
Yes the idea if it does not instantly make a profits they have to shut it down puzzles me too.