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Intel Tweets First Video Of Its Discrete Gaming GPU

We may be on the cusp of one of Nvidia's most exciting GPU launches in recent history, but Intel isn't letting us forget that its also got game in the GPU space. Soon, it will have more.

Intel's newly-minted graphics group has set up a new twitter account (Intel Graphics), and in a bit of marketing glory, the first tweet features a video revealing a shadowy new discrete GPU with a faint hue of blue that should arrive in 2020. Aside from the single-slot design, the image doesn't give us much to go on.

Lest we forget, the video also reminds us that Intel "lights up quintillions of pixels across the planet every day," which is a true statement based on the fact that, courtesy of its integrated graphics chips in its CPUs, Intel is the world's largest GPU producer. Now the company is bringing that experience to the discrete GPU market, and yes, that means it is bringing gaming-focused GPUs to market.

Translating that experience in integrated graphics to its new lineup of discrete GPUs isn't going to be an easy task: the last successful entry into the GPU space occurred 25 years ago. But Intel has an IP war chest (at one point it owned more graphics patents than the other vendors combined) and has been on a full court press recruiting the right talent for the task.

Famed graphics architect Raja Koduri recently abdicated his leading role at AMD's Radeon Technology Group to join Team Blue's newly-formed Core and Visual Computing Group. The new group is working to bring Arctic Sound (the rumored GPU codename) to market by 2020, but it also takes a few other ingredients beyond "just" the hardware to make real waves in the graphics market.

Intel also has to beef up its driver group, which is notorious for slow graphics driver releases. In a sign of things to come, Intel has increased the cadence of driver releases lately, with a heavy focus on zero-day releases. Koduri has also taken to Twitter recently to profess the importance of software to the graphics ecosystem, so we know the company is headed in the right direction on that front. Remember, market-leader Nvidia employs more software engineers than hardware engineers, so success in this area is key.

And then it takes marketing magic like we see with Intel's first tweet from the graphics group. Hype fuels GPU releases, look no further than the noise generated by Nvidia's impending launch as proof, and Intel brought in hypemaster Chris Hook from AMD to head up the company's graphics marketing. Hook is Intel's first dedicated marketer for graphics, and it appears he's getting started early. 

It'll take a while to see the culmination of these efforts, but Intel's 2020 target date means the new graphics cards should come packing its oft-delayed 10nm process. That means the GPU could be exceedingly competitive against AMD and Nvidia's offerings, even in 2020.

Intel's past two failings at discrete GPUs, which includes Larrabee, still hang thick in the air. But the company's entrance into the discrete GPU arena has the potential to upend the established AMD and Nvidia duopoly. Jensen Huang doesn't seem to feel particularly threatened, and AMD has been silent on the matter. The hardware and software will tell the story, but we'll have to wait until 2020 to see the end result.

  • mihen
    Looks like an AMD card.
    Reply
  • bit_user
    21235575 said:
    Looks like an AMD card.
    Didn't Raja usher in AMD's current line of blue workstation cards? I guess it wasn't blue enough for him.
    Reply
  • valeman2012
    21235587 said:
    21235575 said:
    Looks like an AMD card.
    Didn't Raja usher in AMD's current line of blue workstation cards? I guess it wasn't blue enough for him.


    This is Intel,

    Intel probably going make their dGPU low latency like their products like alongside Side Channel features
    Reply
  • AnimeMania
    If Intel could make it's CPU onboard graphics as fast as a GTX 1060, it could corner the market for gaming at 1080p since you don't need anything faster. Those laptops with the CPUs would now qualify as gaming laptops and low end PCs would be quite capable gaming machines. They could easily raise the price of these CPUs by $100 without anybody complaining too much.
    Reply
  • Soda-88
    21235823 said:
    If Intel could make it's CPU onboard graphics as fast as a GTX 1060, it could corner the market for gaming at 1080p since you don't need anything faster. Those laptops with the CPUs would now qualify as gaming laptops and low end PCs would be quite capable gaming machines. They could easily raise the price of these CPUs by $100 without anybody complaining too much.

    Maybe in 10 years when system RAM has the same bandwidth GDDR5 has
    Reply
  • AnimeMania
    21236027 said:
    21235823 said:
    If Intel could make it's CPU onboard graphics as fast as a GTX 1060, it could corner the market for gaming at 1080p since you don't need anything faster. Those laptops with the CPUs would now qualify as gaming laptops and low end PCs would be quite capable gaming machines. They could easily raise the price of these CPUs by $100 without anybody complaining too much.

    Maybe in 10 years when system RAM has the same bandwidth GDDR5 has

    Couldn't you add GDDR5 as part of the CPU and not have to have any system RAM, usless they want to add it (this wouldn't hinder Windows much depending on the amount of GDDR5, can't Windows use as little as 1 GB of space). That is another $100 that you could add to the price of the CPU without anybody complaining too much.
    Reply
  • DookieDraws
    Who the hell does a teaser video for an unfinished product, to be released 2 years from now? :P
    Reply
  • TerryLaze
    21235823 said:
    They could easily raise the price of these CPUs by $100 without anybody complaining too much.
    LOL you're new to reality aren't you?
    If they do this only to a small portion of CPUs it would cost way more then just $100 more.If they do it to all their CPUs and raise prices to all,then professionals and "professionals" alike would loose it,as well as all the people who just want a cheap CPU to browse and read emails.
    This would kick off a shit storm like you wouldn't believe.

    Reply
  • TerryLaze
    21236160 said:
    Who the hell does a teaser video for an unfinished product, to be released 2 years from now? :P

    Everybody and their mothers?
    You never get a teaser video of a product that was finished 2 years earlier.
    Reply
  • hessfy
    Intel...Discrete Gaming GPU! good news. hope they just give its windows driver's development to Nvidia etc. ;) please (HUGE! lazy) Intel, make anything you want but DO not inter to gaming (3d) drivers development.
    Reply