Apple is a master of showmanship. Often when unveiling new products, Apple will take an existing idea, adapt it, and then sing its merits like it's a whole new innovation. Now Apple is doing the same thing with the iPhone 5C with a video it calls "Plastic Perfected."
While we're quite satisfied with the level of fit and finish on the iPhone 5C, to say it's "plastic perfected" is a title we feel belongs to Nokia's flagship Lumia line.
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I'd also say "How to blur the line between communication device and children's toy" also works. :lol: