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This is the Microsoft Store Logo

Apple branding the Apple Stores is easy. After all, the Apple logo is just an apple. While the Microsoft store could carry the old and familiar Microsoft typeface logo, which logo would it bear? Would it be the Windows symbol (which changes slightly with each generation) or would it be Clippy? Turns out it's something new.

IStartedSomething found the new Microsoft Store logo in a trademark filing that would cover "retail store services and online retail services featuring computers, computer hardware, software, computer games, computer peripherals, portable music players and accessories, personal digital assistants, cell phones and accessories, video game consoles and accessories, webcams, books, clothing, back packs, messenger bags, computer bags and novelty items."

 

There it is. What do you make of it?

Marcus Yam
Marcus Yam served as Tom's Hardware News Director during 2008-2014. He entered tech media in the late 90s and fondly remembers the days when an overclocked Celeron 300A and Voodoo2 SLI comprised a gaming rig with the ultimate street cred.
  • ubernoobie
    seems simple enough as that looks to me like a window
    Reply
  • Eggrenade
    I think the EU is
    Reply
  • Eggrenade
    going to sue for giving people seizures.

    Sorry for the double post.
    Reply
  • squatchman
    Maybe apple could sue them for using a rainbow color scheme in a corporate logo?
    Reply
  • silversurfernhs
    That looks horrible and doesn't suit the company's newfound creativity and simplicity. All they need are the furthest 4 squares, the others are unnecessary.
    Reply
  • evolve60
    maybe they should use another fruit as their logo, instead of an apple they could use an orange or something, maybe even a strawberry.
    Reply
  • njalterio
    Something about it is just unnerving....I don't like looking at it.
    Reply
  • scook9
    I think that made me go cross-eyed...fail on microsoft's part if that is all they could come up with
    Reply
  • imspecial
    one word....ugly
    Reply
  • touchdowntexas13
    It will definitely take some warming up to...
    Reply