Microsoft's Windows 7 Videos Are Like Apple's

By Marcus Yam
published

Simple video to explain new Windows 7 features.

One of the things that Apple does best is present its technology is a simple, meaningful way in the span of a very short period of time. We’ve seen it in some of Apple's TV spots, and it seems that Microsoft has taken notice and is doing the similar sort of thing for Windows 7.

There are so many new features of Windows 7 aimed at making the user experience better, so it makes sense for the company to explain them in simple, piece meal fashions. Taking on that role is Latika Kirtane, product manager for Internet Explorer, who takes the viewer for the video tours embedded below (posted on YouTube thanks to Neowin).

Let us know what you think in the comments below!

Marcus Yam
Marcus Yam
Marcus Yam served as Tom's Hardware News Director during 2008-2014. He entered tech media in the late 90s and fondly remembers the days when an overclocked Celeron 300A and Voodoo2 SLI comprised a gaming rig with the ultimate street cred.
20 Comments Comment from the forums
  • pixelking
    In Episode 2, they claim that before Win7 you had to manually resize windows to put them side-by-side. Not true - it was always as easy as right-clicking on the taskbar and clicking Tile Windows Vertically.

    Also, I disagree that these are like the Apple ads - that's because they really don't teach you much about how to use things. They are much more marketing focused than functionality focused.
    Reply
  • doormatderek
    they are all functions that were pretty much there from XP. just made EASY for the stupids... IMO :)
    Reply
  • Transmaniacon
    pixelkingIn Episode 2, they claim that before Win7 you had to manually resize windows to put them side-by-side. Not true - it was always as easy as right-clicking on the taskbar and clicking Tile Windows Vertically.Also, I disagree that these are like the Apple ads - that's because they really don't teach you much about how to use things. They are much more marketing focused than functionality focused.
    If anything its the exact opposite, Apple ads generally repeat the same myths about PCs always crashing and never working right... These MS ads literally walk you through step by step how things work and show you using first hand.
    Reply
  • omnimodis78
    "...is present its technology is a simple, meaningful way..." you mean "in a simple, meaningful way"?
    Reply
  • krazynutz
    Pssst..."piecemeal" is one word.
    Reply
  • manjyomethunder
    transmaniaconIf anything its the exact opposite, Apple ads generally repeat the same myths about PCs always crashing and never working right... These MS ads literally walk you through step by step how things work and show you using first hand.
    I believe the article is comparing them to the Mac tutorial videos such as "Anatomy of a Mac" and such on Apple's website.
    Reply
  • Vettedude
    I dig that Win7 sticker.
    Reply
  • twisted politiks
    didnt think that the search for a program thing was new, been doing it in vista since the beginning.
    Reply
  • eddieroolz
    These ads don't bash the competitor's product with bogus claims, petty differences, and flat-out lies.

    These ads also discuss the merits of using this company's software, unlike a competitor which does not even talk about what makes their software so much better than Windows.

    So hence, these are nothing like Apple ads.
    Reply
  • dingumf
    DIRECT X 11 OMG. I CAN'T WAIT!!! Nvidia GT300 ftw
    Reply